There are three major online business types that we ca think of:
- To market your own products / Services.
- To market other people's products and services. (Affiliate)
- Creating advertising sites
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If you want to go into the SEO scene, there are two main areas where you can focus your skills.
1. Page Optimization and Writing tags
2. Writing actual Content
1. Page Optimization & Writing Tags
To write Search engine friendly tags including meta and decription tags which are relevant and focused on the content of the page is one way you can flex your copywriting know how.
Below is three steps to follow:
A. Analyzing a page to determine what keywords should be associated with it.
B. After analyzing a page and the keywords is assigned to it, you will need to write a title tag a meta description tag and a meta keyword tag that compliment thepage copy.
C. ALT tag (tags associated with images) also need to be created and, again compliment the page copy and tags you already have written.
2.Writing Actual Content
Is the most obvious way a copywriter can apply their skills toSEO. Articles, posting to blogs, white papers, reports and anything else that qualifies as well written content is in high demand because it is so critical to archieving a good search engine position.
And its not just search engines themselves that respond to frequently updated, through content, "its people. If your site becomes a resource for any one topic, then people will want to visit it, and parhaps lik to it.
Blogs are a great tool for this. If your blog is frequently updated and contains really good info, then people will want to link to the blog or directly to the post. Its also great for target tail terms.
But the best part about leveraging copywriting skills for SEO is that you already prosess them. You can begin to apply these skills immediately to your web site and will likewise see results fairly quicly once you have a regular content updated strategy in place.