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Tuesday, December 05, 2006

Are Mobile RSS Ready for the Masses

Phone makers and also software developers are continuing to develop services for mobile devices. This growth in software for mobiles will expand the opportunities for RSS ads. When you factor in that ads delivered to mobiles tend to have much higher click through rates than their desktop counterparts, creating ads optimized to mobile readers seems like a good investment

Opera has upgraded Mini browser to version 3.0, which includes an RSS reader.

Although the displays and storage capacity on mobile devices are improving, getting just the info you want via RSS and avoiding the junk is imperative.

Microsoft and Samsung just announced the Ultra Messaging i600, a smart phone that include RSS Feeder software, while Nokia released new RSS reader software called WidSets.

NewsGator, one of the biggest in RSS aggregation, has teamed up with FreeRange to develop NewsGator Go software, which enables syncing of content between Java mobile phones and the company's desktop and web-based readers.
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