Locergnome's online newsletter report a 5:1 preference for RSS subscriptions over email. Earlier it was only the web savvy users who was moving to RSS- that's not the chase today.
USAToday.com and NYTimes.com show double-digit increases in their RSS subscriptions every month. Feedburner reports that their subscriptions increase by one precent to menbers.
Yahoo, MSN and Google have already included RSS readers in their sites. An RSS reader is embedded in Firefox, Safari, (Mac browser). Microsoft IE7 now has the RSS reader built in.
The companies are choosing RSS feeds because it gives them control over the vast inflow of messages and information.
Create an RSS feed and get started with a web content syndication plan. That mean that you make your information avaliable to the influence in your space.