Mobile advertising take's a step forward when Ericson and the Norwegian Broadcasting Corporation (NRK) have found a new way to tailor advertising to the viewer. The two companies teamed up to launch a trial of personalized Mobile TV advertising.
The trial will take place for two months in Norway. Viewers will be able to interact with the show on the line by voting, chatting, and uploading photos and video clips. Ads shown to users will be based on the user's age, gender, location and personal interest. Types of ads will include video, banners, ticker texts, and branded downloadable content.
This personal information is, in many people's oponion, an invasion of privacy, but it's the money that counts.