Blogs and RSS feeds are essential online business tools. Building a trustful relationship is very important to doing business online. Keeping an online Blog or daily journal is another way of building trust and keeping in contact with your customers or clients. Everyone likes to be a part of a group, a member of the club - having a company blog will help keep everyone a member of your business.
Blog and RSS feeds are a way to instantly connect with your visitors or customers. Podcasting and broadcatching (video casting) are excellent ways to more personally connect with your clients. Videos are all the rage right now and savvy marketers are using them in their advertising and marketing. Why should Google and YouTube had all the fun?
RSS (Really Simple Syndication, original acronym stood for Rich Site Summary) will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista expect RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.