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Thursday, May 24, 2007

Google Buy Feedburner

Feedburner is a RSS company that make syndication more simple.

Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.

The purchase of Feedburner by Google presents an interesting scenario for the growth of RSS feedreading adoption. It's been our opinion that such adoption will get a boost from Microsoft, which has built RSS feed technology into its newest builds of Outlook, Internet Explorer, and Vista.
Feedburner makes feeds easier for the common Internet surfer to use. Microsoft's products will encourage a lot of people to subscribe to feeds. Google's acquisition lets them see all of the Feedburner subscriptions have, whether through a Microsoft product or any other reader.

With Microsoft putting feedreading into the hands of millions of computer users, Google just has to encourage feed publishers to use Feedburner, already an outstanding product.

by O.J.V at ojvcentral
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