Real Simple Syndication (RSS) has the highest value among Web 2.0 technologies, according to a Forrester Research report released Friday.
Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.
The research firm surveyed 275 IT decision-makers online between April and June.
By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.