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Tuesday, August 28, 2007

RSS or Email pros and cons

If you compare email and RSS feeds. So lets face it there are benefits associated with each and downsides as well. Email and RSS really are different communication mediums and they are designed for different purposes.

RSS Pros
1. Subscriber Control - you choose what you want to receive
2. Privacy - no need to release private information in order to subscribe (in most cases)
3. Scannable - easy to scan, saving time
4. No Filtering Issues - nothing is lost to spam filters
5. Reach - syndication expands a companies reach

RSS Cons
1. Tracking - RSS is very difficult to reliably track
2. Metrics - accurate reporting is near impossible
3. Adoption - RSS adoption is still limited, not everyone has an RSS reader

Email Pros
1. One on One - designed for personalization
2. Compatibility - everyone can send and receive email

Email Cons
1. Spam - emails are lost in spam filters
2. More Spam - noise to sound ratio overwhelming

Perhaps this over simplifies the comparison but it clearly shows that the two communication methods excel in different areas.

By ojvcentral and ojv

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