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Wednesday, January 09, 2008

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AdaptiveMobile (www.adaptivemobile.com), the leading security provider of mobile subscriber protection for enterprises and individuals, today urged mobile operators to be prudent when planning how advertisers use their network this year, as the threat of unparalleled customer churn looms.

Lorcan Burke, CEO, AdaptiveMobile, comments: "All the signs point to this year being a record-breaking year from a revenue perspective for mobile operators globally. Messaging volumes are reaching an all-time high, believed to be over 50 billion in 2007 in the UK alone. Investment is also bullish in emerging markets, such as the recent news that a group of carriers including MTN, Orange and Vodacom are committing more than £25billion into the Sub-Saharan region.

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