tag:blogger.com,1999:blog-69433422024-03-05T21:00:05.333-08:00Mobile Advertising NewsNews about Mobile Advertising and Marketing on mobile web.ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.comBlogger251125tag:blogger.com,1999:blog-6943342.post-48243347080965059432018-11-12T15:23:00.002-08:002018-11-12T15:23:23.903-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<h2 style="text-align: center;">
<span style="color: #666666;">PageSpeed Insights tool</span></h2>
<div style="margin-bottom: 0cm;">
<span style="background-color: white;"><span style="color: #666666;">Google has rolled out a new update to
its PageSpeed Insights tool, the first large update
since early 2018 and that was when Google began using real user
data from the Chrome browser to measure page speed of a site. The new
update today uses Lighthouse, a speed tool from Google, as its
analysis engine and also incorporates field data provided by the
Chrome User Experience Report (CrUX) into the tool.
</span></span></div>
<div style="margin-bottom: 0cm; orphans: 2; widows: 2;">
<span style="background-color: white;"><span style="color: #999999;"><br />
</span></span></div>
<div style="margin-bottom: 0cm; orphans: 2; widows: 2;">
<span style="background-color: white;"><span style="color: #666666;">Try it here:</span><span style="color: #999999;">
<a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank">PageSpeed Insights</a></span></span></div>
<br /></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-65728837024295197202017-10-19T11:10:00.004-07:002017-10-19T11:10:41.722-07:00Academy on Air<div dir="ltr" style="text-align: left;" trbidi="on">
User Acquisition: Business with both web and app
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/c93mudYh9zk" width="560"></iframe>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-68694230893969025552017-10-04T09:21:00.004-07:002017-10-04T09:21:57.507-07:00Setting up Universal App campaigns in the new AdWords experience<iframe width="560" height="315" src="https://www.youtube.com/embed/NSBDwfypOKk?rel=0" frameborder="0" allowfullscreen></iframe>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-90851848204538320212017-10-03T11:25:00.002-07:002017-10-03T11:25:28.950-07:00Getting the most out of Google Shopping this Holiday Season<iframe width="560" height="315" src="https://www.youtube.com/embed/u3_8qkoRGpQ?rel=0" frameborder="0" allowfullscreen></iframe>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-90308598805081623452017-04-28T10:23:00.001-07:002017-04-28T10:23:23.515-07:00Internet Advertising | Marketing news.: Create Content To #drawthecrowds<a href="https://ojv.blogspot.no/2017/04/create-content-to-drawthecrowds.html">Internet Advertising | Marketing news.: Create Content To #drawthecrowds</a><div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-83321597798041193482017-04-24T08:38:00.000-07:002017-04-24T08:38:06.896-07:00Monetizing with Adsense<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="margin-bottom: 0cm;">
<b><br />
</b></div>
<div align="CENTER">
<span style="color: #274e13;"><b>Ensure your ads
are mobile responsive and automatically adapt to different screen
sizes - this way you can create a great user experience and continue
to earn revenue when people view your blog on a smartphone or tablet.</b></span></div>
<div align="CENTER">
<br />
</div>
<div style="margin-bottom: 0.5cm;">
<span style="color: #0c343d; font-family: Roboto Slab, serif;"><i><b>Guide to blog
monetisation, here`s how:</b></i></span></div>
<ol>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">Your content</span></div>
</li>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">Ad networks</span></div>
</li>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">Target the right audience</span></div>
</li>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">The ad glossary</span></div>
</li>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">Other ways to monetise your
content</span></div>
</li>
<li><div style="margin-bottom: 0cm;">
<span style="color: #0c343d;">When your ads are up and running,
what to do.</span></div>
</li>
</ol>
<h4 class="western" style="border: none; font-weight: normal; line-height: 0.85cm; margin-bottom: 0.42cm; margin-top: 0.64cm; padding: 0cm;">
<a href="https://www.blogger.com/null" name="maximise"></a>
<span style="color: #444444;"><span style="font-family: Roboto, Helvetica, Arial, sans-serif;"><span style="font-size: large;">Your
content</span></span></span></h4>
<div align="LEFT" style="margin-left: 1.25cm;">
<span style="font-family: Roboto Slab, serif;">Your
content can introduce your readers to new concepts and resources,
help them troubleshoot problems, entertain them and inform their
decision making process.</span><br /><br /><span style="font-family: Roboto Slab, serif;">But
understand the following: For the most part, readers expect to
consume your content without paying for it, even if you pour
considerable time and resources into making it. So how can you
monetise content your audience expects to get for free? One option is
to sell advertising spaces alongside your content to relevant
advertisers who are keen to reach your audience.</span><br /><span style="font-family: Roboto Slab, serif;">For
small businesses, finding advertisers could be challenging and
time-consuming, particularly when it comes time to arranging and
managing ad campaigns with a large number of publishers.</span><br /><br /><span style="color: #000099;"><span style="font-size: medium;"><i><b>Her
are the </b></i></span></span><span style="color: #000099;"><span style="font-family: Roboto Slab, serif;"><span style="font-size: medium;"><i><b>online
advertising networks that can help</b></i></span></span></span><span style="color: #000099;"><span style="font-family: Roboto Slab, serif;"><span style="font-size: small;"><b>:</b></span></span></span></div>
<div align="CENTER">
<a href="https://newslab.withgoogle.com/lesson/5095872228491264?course=publishing-and-monetization" target="_blank">connect
publishers with advertisers</a><span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">.</span></span></div>
<br />
<div align="LEFT">
<br /></div>
<div align="LEFT" style="margin-bottom: 0cm;">
<span style="color: #444444;"><span style="font-family: Roboto, Helvetica, Arial, sans-serif;"><span style="font-size: large;">Ad
networks</span></span></span></div>
<div style="margin-left: 1.25cm;">
<span style="font-family: Roboto Slab, serif;">Online
advertising networks bring together advertisers and publishers using
automated targeting technology. </span><a href="https://www.google.co.uk/adsense/start/#?modal_active=none" target="_blank">Google</a> <span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">and </span></span><a href="https://www.facebook.com/audiencenetwork/" target="_blank">Facebook</a> <span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">have
large ad networks, and there are also others like </span></span><a href="http://www.advertising.aol.co.uk/" target="_blank">AOL
Advertising</a> <span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">or </span></span><a href="https://advertising.yahoo.com/publishers/" target="_blank">Yahoo's
publisher network</a> <span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">dedicated
to placing ads at scale across the Internet.</span></span><br /><br /><span style="font-family: Roboto Slab, serif;">Turning
your blog or website into a destination for ads is quite simple. You
sign up with an ad network, add some code on your site and start
displaying ads. Advertisers pay the network for the ads, and then
that revenue is shared between you and the network. The largest share
of revenue generally goes to you, the publisher.</span></div>
<div style="margin-left: 1.25cm;">
<span style="font-family: Roboto Slab, serif;"><br /></span></div>
<h4 class="western" style="border: none; font-weight: normal; line-height: 0.85cm; margin-bottom: 0.42cm; margin-top: 0.64cm; padding: 0cm;">
<span style="color: #444444;"><span style="font-family: Roboto, Helvetica, Arial, sans-serif;"><span style="font-size: large;">Target
the right audience</span></span></span></h4>
<div style="margin-left: 1.25cm;">
<span style="font-family: Roboto Slab, serif;">To
ensure the ads on your blog reach the right audience, there are a
number of targeting methods ad networks may use in assisting to
achieve high </span><a href="https://support.google.com/adwords/answer/1722089" target="_blank">relevancy</a><span style="font-family: Roboto Slab, serif;"><span style="font-size: small;">.</span></span></div>
<ul>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<b>Contextual targeting </b>allows advertisers to place ads on a web
page based on the words and subject matter of that page. Similar to
a keyword-targeted search campaign, advertisers choose a small
number of keywords on a particular theme and then the network
matches their ads to pages or articles on the same subject.
</div>
</li>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b>Placement
targeting </b>allows advertisers to choose a number of specific
sites for their advertising. This affords the advertiser more
control over where their ads are shown.</span></span></div>
</li>
<li><b>Remarketing or personalised advertising</b> lets
advertisers target users based on their past browsing behavior.
Although this strategy is based on targeting people rather than
content, it can still produce good results for publishers. Since ads
are tailored to the known interests of visitors, users may be more
inclined to click.<br />
</li>
</ul>
<span style="color: #444444;"><span style="font-family: Roboto, Helvetica, Arial, sans-serif;"><span style="font-size: large;"><br />The
ad glossary</span></span></span><br />
<div align="LEFT" style="margin-left: 1.25cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: small;"><i>Glossary to some of
the most common words used:</i></span></span></div>
<ul>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b><a href="https://support.google.com/adsense/answer/32725?hl=en&ref_topic=1113898" target="_blank">Cost-per-click
(CPC)</a>:</b></span></span><span style="font-family: Roboto Slab, serif;">
Is</span><span style="font-family: Roboto Slab, serif;"><b>
</b></span><span style="font-family: Roboto Slab, serif;">the
money you earn each time a user clicks on your ad. </span>
</div>
</li>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b><a href="https://support.google.com/adsense/answer/18196?hl=en" target="_blank">Cost
Per Mille (CPM)</a>: </b></span></span><span style="font-family: Roboto Slab, serif;">CPM
mean "cost per 1000 impressions." Advertisers running CPM
ads set their desired price per 1000 ads served and pay each time
their ad appears. As a publisher, you'll earn revenue each time a
CPM ad is served to your page and viewed by a user. The number is
useful because it allows you to compare the efficiency of ads across
networks or campaigns.</span></div>
</li>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b><a href="https://support.google.com/adsense/answer/190515?hl=en" target="_blank">Revenue
Per Mille (RPM)</a>: </b></span></span><span style="font-family: Roboto Slab, serif;">Represents
the estimated earnings you'd accrue for every 1000 impressions you
receive. RPM doesn't represent how much you have actually earned;
rather, it's calculated by dividing your estimated earnings by the
number of page views, impressions, or queries you received, then
multiplying by 1000 [RPM = (Estimated earnings / Number of page
views) * 1000]. </span>
</div>
</li>
<li><div style="line-height: 0.64cm; margin-bottom: 0cm;">
<span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b><a href="https://support.google.com/adsense/answer/6157482?hl=en&ref_topic=1113898" target="_blank">Clickthrough
Rate (CTR)</a>:</b></span></span><span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"> </span>The
clickthrough rate is the percentage of impressions that led to a
click. </span></div>
</li>
<li><div style="line-height: 0.64cm;">
<a href="https://support.google.com/adsense/answer/4510652?hl=en" target="_blank"><span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;"><b>Viewability</b></span></span></a><span style="font-family: Roboto Slab, serif;"><span style="font-size: 10pt;">:
</span>Whether an ad on the Web is typically seen on a user's screen.
Sometimes ads are said to be shown, but in reality users might need
to scroll down to see them. AdWords, for example, lets advertisers
choose '<a href="https://www.google.co.uk/ads/innovations/abovethefold.html" target="_blank">above-the-fold</a>'
targeting, which guarantees that an ad is viewable when the page
loads.</span></div>
</li>
</ul>
<div align="LEFT">
<br />
</div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-26950288612020545022017-04-09T06:15:00.000-07:002017-04-09T06:15:22.855-07:00Native advertising: Do you need it?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="margin-bottom: 0cm;">
<b>What it is.</b></div>
<div style="margin-bottom: 0cm;">
<br />
</div>
<div style="margin-bottom: 0cm;">
Native ads are paid ads that have the
goal of being “so cohesive with the page content, assimilated into
the design, and consistent with the platform behavior that the viewer
simply feels that they belong.”</div>
<div style="margin-bottom: 0cm;">
<br />
</div>
<div style="margin-bottom: 0cm;">
Native ads allow you to have an ad
styled to fit within the page and it’s surrounding content, unlike
traditional display banners. They are designed to match the look,
feel, and function of your site.</div>
<div style="margin-bottom: 0cm;">
<br />
</div>
<div style="margin-bottom: 0cm;">
<b>Why does it matter?</b></div>
<div style="margin-bottom: 0cm;">
<br />
</div>
<div style="margin-bottom: 0cm;">
Since most people these days,<a href="https://adsense.googleblog.com/2016/06/optimize-your-mobile-page-speed.html">
access the Internet from a mobile phone</a>, you need to prioritize
a mobile first user experience. This shift in thinking requires a
change in the way we approach our ads too.<span style="font-family: Roboto, sans-serif;"><span style="font-size: 12pt;"><br /></span></span><br />You
need to put a lot of effort into shaping your site to meet the high
expectations of a clean and mobile-optimized user experience. It’s
just as important to experiment with how you deliver ads to
meet those user expectations and retain users’ interest in your
site. So native ads may open up new earning opportunities on your
site where traditional ad formats weren’t appropriate before. Ad
formats, like banner ads, are effective but sometimes limited by size
and placements. Native Ads can be customized to fit seamlessly within
your content’s look and feel.</div>
<div style="margin-bottom: 0cm;">
<br /><b>Do you need it?</b></div>
<div style="margin-bottom: 0cm;">
<br />
</div>
<div style="margin-bottom: 0cm;">
Supporting and offering this ad format
will provide you with access to a huge portion of the market for
advertiser budgets. Additionally, as mobile consumers increasingly
drive the publishing industry, native advertising is a key strategy
for connecting with that audience and delivering a
profitable mobile experience.</div>
<span style="font-family: Roboto, sans-serif;"><span style="font-size: 12pt;"><b><br /></b></span></span><span style="font-family: Roboto, sans-serif;"><span style="font-size: small;"><b>If
you </b></span></span><span style="font-size: small;"><b>implement native ads, do
the following:</b></span><br />
<ul>
<li><b>Prioritize your customer:</b> Consider your users’
expectations of your site and how they’ll respond to the type of
ads you choose. Native ads meet users’ expectations by seamlessly
fitting within your site’s user experience.<br />
</li>
<li><b>Optimize for user experience and ad revenue: </b>It’s
important to consider how to create the best user experience while
maximizing your ad revenue. Strike a balance between content and ads
by testing new native ad units and formats to measure their impact
on revenue and user engagement.<br />
</li>
</ul>
<br />
Are you ready to get started? With 54% of global marketing leaders
already using native advertising, native ads are the solution to help
grow your ad earnings.2</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-30861196158912430522017-01-25T13:12:00.002-08:002017-02-01T04:56:30.960-08:00Mobile Marketing Is A Prority<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="margin-bottom: 0cm;">
<h2 style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjmvb64OHKcti91_phNy64nN063-2oGr_MltVxel8YYaQ9iBRIkBLL9k3TLqK76svP0ghEfIC7jIJVtzQ5KYi39EsefG69PfaHdMH_TR1JSXjyw5VbcwvLJQnWoL2_NV2JbXDhA/s1600/Computer-Cloud.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjmvb64OHKcti91_phNy64nN063-2oGr_MltVxel8YYaQ9iBRIkBLL9k3TLqK76svP0ghEfIC7jIJVtzQ5KYi39EsefG69PfaHdMH_TR1JSXjyw5VbcwvLJQnWoL2_NV2JbXDhA/s200/Computer-Cloud.png" width="200" /></a><b style="font-size: x-large;"><span style="color: #999999;">Mobile Marketing</span></b></h2>
</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
<span style="font-size: medium;">If your brand isn’t into
<b>Mobile Marketing</b>, you need to start right away. More and more
companies are taking advantage of it. you need to start now -- or
you'll be left far behind your competitors.</span></div>
<div style="margin-bottom: 0cm;">
<span style="font-size: medium;">Here are some reasons why
marketing managers and must make mobile marketing a priority:</span></div>
<div style="margin-bottom: 0cm;">
<h4 style="text-align: left;">
<span style="color: #999999;"><br /></span><span style="color: #999999; font-size: 16pt;"><b>1.
Mobile reaches a newer and broader audience.</b></span></h4>
</div>
<span style="font-size: medium;">The fact to day is that some people don’t use
desktops and laptops any longer? More and more people are using
mobile devices exclusively. If you aren't marketing on mobile, you're
not reaching these potential customers at all.</span><br />
<h4 style="text-align: left;">
<br /><span style="color: #999999;"><br /></span><span style="color: #999999; font-size: 16pt;"><b>2.
Social media also offers ad platforms.</b></span></h4>
<span style="font-size: medium;">Facebook, Twitter, Linkedin, and other platforms have
realized the potential of mobile marketing, and they've evolved their
ad platforms to allow you to easily target mobile customers. You can
get started simply by clicking a button. If you already are using
social media advertising, this change takes mere minutes.</span><br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;">3. Because
Google said so.</span></h4>
<span style="font-size: medium;">Google’s mobile update actively penalizes websites
that haven’t started to consider mobile marketing. Your site should
be responsive and easy to browse on mobile devices. Google will slap
your website down in the search rankings. These penalties are
becoming stricter over time. If your company hasn’t felt the impact
yet, you soon will. If you start marketing on mobile for a reason,
this should be the most important.</span><br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;">4. Mobile
opens up <u>virtual reality</u> and other possibilities.</span></h4>
<span style="font-size: medium;">Exciting technologies like <i>virtual reality</i>
inclusions enable mobile ads to become more <i><b>engaging and
effective</b></i>. The sheer number of options mean it's never been
easier to turn a profit from mobile marketing. There’s something
for every business in every industry.</span><br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;">5. You can
hit them again.</span></h4>
<span style="font-size: medium;">If your strategy also targets desktops, remember it's
likely your audience is browsing on mobile devices as well. It can
take multiple attempts to reach a customer and resonate with him or
her. If you miss the chance on a laptop, you could connect on a
smartphone.</span><br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;">6. It's
going to get more expensive.</span></h4>
<span style="font-size: medium;">Costs have risen many times over in the past year or
so, and for no apparent reason. It all boils down to an increasing
amount of competition in the market. F.eks, Facebook advertising is a
prime example of what can happen when an advertising method becomes
popular. </span>
<br />
<span style="font-size: medium;">The same can also be said for mobile marketing. You
will have to start sooner or later. So its better to do it now, when
testing costs are far cheaper than they will be in the future. If you
wait until later, it will cost you more money.</span><br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;">7. It's
personal.</span></h4>
<span style="font-size: medium;">Mobile devices are different. They're individual and
more personal accessories that people carry with them at all time.
You don't get the same psychological effect with any other media. So
brands that always look to get closer to their target audience, this
shold be the ultimate devices.</span>
<br />
<br />
<script type="text/javascript">
var uri = 'https://impno.tradedoubler.com/imp?type(js)g(21240418)a(1088823)' + new String (Math.random()).substring (2, 11);
document.write('<sc'+'ript type="text/javascript" src="'+uri+'" charset=""></sc'+'ript>');
</script>
<br />
<h4 style="text-align: left;">
<span style="color: #999999; font-size: 16pt;"><b>Summary</b></span></h4>
<span style="font-size: medium;">Companies who wait will find it harder to climb
aboard, and they'll have to pay more to do it. These seven reasons
make the case for every marketing manager to go mobile. </span>
<br />
<span style="font-size: medium;">Mobile marketing is a more personalized form of
marketing because it allows you to get closer to consumers than ever
before. This alone can make it more likely to convert viewers into
paying customers. Mobile marketing is here to stay, and there are
reasons to belive that it will gain a bigger position as time goes
on. </span>
<br />
<br />
<br />
<br /></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-29353375517114560562016-11-26T05:25:00.000-08:002016-11-26T05:25:01.308-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: left;">
<span style="font-size: 16pt;"><b>Mobile Search</b></span></h2>
<span style="font-size: medium;">The internet will become increasingly detached from
the traditional computer over the four years to 2018, greatly
enhancing the reach of search engines. “50% of mobile searches have
local intent,” according to Bing for mobile.</span><br />
<span style="font-size: medium;">In the mobile market, advertisers are particularly
keen to target users who are very close to making decisions, such as
which restaurant to visit for dinner or which product to buy at a
store.</span><br />
<span style="font-size: medium;">According to Google, among all the mobile searches,
29% are restaurants related and 15% are consumers electronics
related.</span><br />
<br />
<span style="font-size: medium;">Mobile searches set to outpace the number of computer
searches by 2015.</span></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-44682419887249230602015-12-09T05:00:00.003-08:002015-12-09T05:00:48.272-08:00Micro-Moments<div dir="ltr" style="text-align: left;" trbidi="on">
<h4 style="text-align: left;">
We knew this was coming, but Google confirmed that more
searches are conducted on smartphones than desktops and tablets
in 10 countries. Google made the announcement official during a
livestreamed event in which it introduced several mobile-centric ad
formats and tools.</h4>
Google is <i><u><a href="http://adwords.blogspot.ca/2014/09/building-next-generation-of-display-ads.html" target="_blank">developing</a></u></i> a new portfolio of display ad
formats and tools for advertisers to use across<br />
<div style="line-height: 0.64cm; orphans: 1;">
its <u><a href="http://adwords.blogspot.ca/2014/09/building-next-generation-of-display-ads.html" target="_blank">Google Display Network</a></u>, <u><a href="https://www.google.com/admob/" target="_blank">AdMob</a></u> network and
<u><a href="https://www.doubleclickbygoogle.com/" target="_blank">DoubleClick services</a></u>.</div>
<div style="line-height: 0.64cm; orphans: 1;">
<br /></div>
<div style="line-height: 0.64cm; orphans: 1;">
<span style="line-height: 0.64cm;">The company says </span><span style="line-height: 0.64cm;">they’re designed
specifically for mobile.</span></div>
Engagement ads leverage advertisers’ existing brand assets and
repackage them into rich, media-centric HTML5 ads. One example that
Google gave includes two states: a small “invitation” banner with
a glimpse at the hidden media, followed by an “expanded” state
(shown left) that includes a small carousel for switching between a
related video, a map and an image gallery.
<br />
<br />
Google concluded that the linear path from discovery to
purchase has been replaced with “<b><a href="https://www.thinkwithgoogle.com/collections/micromoments.html" target="_blank">micro-moment</a>s</b>” in which
we use our phones in bursts of activity.<br />
<ul>
<li>Time spent per web visit fell 18 percent as mobile’s
share of web sessions has risen by 20 percent in the past year, says
Google.<br />
</li>
<li>“<span style="color: blue;"><u><b>Near me</b></u></span>” searches doubled in the past year;<b><i> 80 % of those searches come from mobile</i></b><br />
</li>
</ul>
<div style="text-align: center;">
These is some of the changes instituted so far this
year,</div>
<br />
<div style="margin-bottom: 0cm;">
<br />
</div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-69413856256069065782015-08-11T03:41:00.002-07:002015-08-11T03:41:18.484-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 class="western" style="text-align: center;">
<span style="color: #666666; font-size: x-large;">Cloud + mobile =
supercharged growth for small businesses</span></h2>
<span style="font-size: medium;">India’s small businesses aren’t small when it
comes to economic impact. They employ over 106 million people, make
up almost a quarter of the workforce, and contribute close to half of
the nation’s manufacturing output. As the country looks to drive
growth, create jobs and increase exports as part of the Digital
India initiative, we teamed up with Deloitte to see how cloud
and mobile tools could help small businesses support these national
goals, and the results are striking.<br /><br />The new report,
“</span><span style="font-size: medium;"><i><u><a href="https://lp.google-mkto.com/APAC-IN-MidMarket-Event-2015_Connected-Small-Biz-Reg.html?utm_campaign=2015-APPS-APAC-IN-D4I-Event-MidMarket&utm_source=india_midmarket&utm_medium=pr&utm_term=outbound-team&utm_content=blogpost" target="_blank">Connected Small Business — UnlockingIndia’s digital potentia</a>l</u></i></span><span style="font-size: medium;">” finds that
businesses that use cloud and mobile tools are more profitable, more
innovative, export more and have happier, more productive staff.
Compared to offline businesses, those that use cloud and mobile tools
grow 27% annually, are four times more innovative and are 65% more
likely to be exporting.</span><br />
<span style="font-size: medium;"><br /></span>
<span style="font-size: medium;"><a href="http://googleforwork.blogspot.no/2015/07/cloud-plus-mobile-equals-supercharged-growth-for-small-businesses-.html?utm_campaign=entblog&utm_source=IndiaDeloittle07282015&utm_medium=social" target="_blank">Read More:</a></span></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-35479940730935255582015-05-13T09:41:00.002-07:002015-05-13T09:41:30.889-07:00Reasons for you to go multi-screen<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: #444444; font-family: arial, sans-serif; font-size: 13px; line-height: 18.2000007629395px;">Mobile to overtake fixed Internet access by 2014 was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.</span><br />
<span style="color: #444444; font-family: arial, sans-serif; font-size: 13px; line-height: 18.2000007629395px;"><a href="http://adsense.blogspot.no/2015/05/more-reasons-to-go-multi-screen.html?utm_source=bloggroup-en&utm_medium=email&utm_campaign=20150513-Multiscreen&utm_content=link1" target="_blank">Read more</a></span></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-53574118929671242742015-04-10T03:56:00.000-07:002015-04-10T03:56:14.824-07:00Mobile Friendly Web Design<div dir="ltr" style="text-align: left;" trbidi="on">
<h3 style="text-align: left;">
<span style="background-color: white; color: #666666; font-size: large;">Focus On Mobile Friendly Web Design</span></h3>
<div style="text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;">On April 21 Google is going to be rolling out a
mobile optimization algorithm. According to Google’s <u>"Zineb Ait
Bahajji" from the Webmaster Trends team</u>, this is going to be one of
the biggest updates we’ve seen from Google to date in
terms of how many people will be affected, bigger than Panda and
Penguin, although no specific number was given.</span></div>
<div style="text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;">While April 21 is the day that’s since been labeled
the “Mobile-Pocalypse,” it’s important that small businesses
start putting mobile best practices into action immediately. The
efforts you’re making now will matter come April 21, and if you
wait until just a few days before, it could be too late. Fortunately,
Google is making this <i><b><a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/" target="_blank">update</a></b></i> very easy for us by telling us exactly
what mistakes most businesses are making when it comes to mobile.</span></div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;">As discussed above, Google actually created a <i>guide</i>
that outlines all of the most common mistakes that they find
Webmasters make when they try and get their websites mobile-friendly.</span>
</div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-35913053576784784562015-03-28T02:44:00.001-07:002015-03-28T02:44:35.144-07:00Google+ Integration Tips and Tricks: Import your Google+ videos to your YouTube channel...<a href="http://www.peggyktc.com/2014/11/import-google-plus-videos-youtube.html?spref=bl">Google+ Integration Tips and Tricks: Import your Google+ videos to your YouTube channel...</a>: Uploading video to Google+ is easy, especially using the Auto Backup option on your phone, tablet or computer. But Google+ doesn't o...<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-31459617315920534752015-03-05T11:08:00.001-08:002015-03-05T11:08:28.413-08:00Analytics Blog: Build a loyal user base with three new Mobile App ...<a href="http://analytics.blogspot.com/2015/03/build-loyal-user-base-with-three-new.html?spref=bl">Analytics Blog: Build a loyal user base with three new Mobile App ...</a>: Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as driv...<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-64544464535950206762015-02-17T14:44:00.004-08:002015-02-17T14:46:32.188-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
<b><span style="background-color: #f3f3f3; color: #990000; font-size: large;">Mobile SEO</span></b></h2>
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTnRddxx62kwl6BtZdLRXKxa9u9wrLApGFVEptuP5YefhjXXZ94J6BnXqrvFy1nh4_BAbCcMUbTuR12WRju6PlfWYi35SFlrvTed3KMeXc05Wf4crZOaz8GbQtqe7QXO101L-gxw/s1600/influence.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTnRddxx62kwl6BtZdLRXKxa9u9wrLApGFVEptuP5YefhjXXZ94J6BnXqrvFy1nh4_BAbCcMUbTuR12WRju6PlfWYi35SFlrvTed3KMeXc05Wf4crZOaz8GbQtqe7QXO101L-gxw/s1600/influence.gif" /></a></div>
<h3 style="text-align: left;">
<b><span style="background-color: #eeeeee; color: #3d85c6; font-size: large;">Mobile-optimization will become more important.</span></b></h3>
<div style="text-align: left;">
<span style="color: #666666; font-size: medium;">Optimizing for mobile has been a significant priority
for businesses in 2014, and 2015 will be the year that mobile
strategies move beyond simply having a responsive site or mobile app,
and focus on mobile-optimized content and social media marketing.</span></div>
<div style="text-align: left;">
<span style="color: #666666; font-size: medium;">Google has been placing additional emphasis on how
mobile-friendly sites are: mobile usability is now “relevant for
optimal search results.” This emphasis is apparent in the recent
launch of a new feature in Google Webmaster Tools called <i>Mobile
Usability</i>, so, Mobile Usability Now a Search Ranking Factor?</span></div>
<div style="text-align: left;">
<span style="color: #666666; font-size: medium;"><br /></span></div>
<div style="text-align: left;">
<span style="color: #666666; font-size: medium;">In latter half of 2015 we will see many businesses
finally incorporating mobile into all areas of their digital
marketing: a fully responsive website, mobile ads, and separate
content specifically for mobile website users. Businesses will also
begin to realize the necessity of having a mobile social media
strategy that considers how mobile users consume and interact with
social media posts.</span></div>
<h3 class="western" style="text-align: left;">
<span style="background-color: #eeeeee; color: #3d85c6; font-size: large;">Mobile-first approach</span></h3>
<span style="color: #666666;"><span style="font-size: medium;">Mobile is going to be more and more important as the
time we spend on our mobile devices increases. Already now, you
should have a responsive website in place, especially since Google
has announced that it will prefer mobile-friendly websites in the
SERPs. Mobile will be part of a more integrated approach, especially
when it comes to marketing activities. </span>
</span><br />
<span style="color: #666666;"><span style="font-size: medium;"><br /></span></span>
<span style="color: #666666; font-size: medium;">Many marketing leaders are advocating a mobile-first
approach when creating content. Is not enough to just create an
infographic and publish it. You have to take into consideration how
this graphic will be displayed on smaller screens, or people will
lose interest quickly if they have to keep zooming in and out.</span><br />
<div style="margin-bottom: 0cm;">
<span style="color: #666666; font-size: medium;">Having content that is
mobile friendly or creating a holistic mobile experience through an
app are just a few options available for brands to engage their
consumers on mobile.</span></div>
<h3 style="text-align: left;">
<span style="background-color: #eeeeee; color: #0b5394; font-size: large;">The mobile experience</span></h3>
<br />
<span style="color: #666666; font-size: medium;">Mobile technology is finding its way into pockets
everywhere, and people are becoming more comfortable with it as a
means of searching.Forty six percent of searchers now use mobile
exclusively to do product research, and the majority of mobile
searches are local specific. Since users can search on the fly,
they’re far more likely to make local searches. </span><br />
<span style="color: #666666; font-size: medium;">Google and other
search engines are doing more to respond to this trend. They’re
collecting more information about their users’ locations and search
histories, and doing everything they can to give them local-specific
results. That means, even if you have a huge national authority, you
could easily get outranked by a similar company simply because of
their proximity to the searcher.</span></div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-12077953370256396482015-02-03T15:07:00.000-08:002015-02-03T15:07:00.293-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 class="western" style="text-align: center;">
Mobile Optimisation</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXjosNEbWEBHJt-ewUAQHpxRiIx9GL5RUS5PktTB63PTOlfobKNVJeW6dyJhbyJ4bkQ453JtL1h3OWMsHoBlZzO0ojIgb4_xG88c7hBO3VQP2hYC7iO2xFr23fLGaG6j_c-E7o4A/s1600/responsive-pages.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXjosNEbWEBHJt-ewUAQHpxRiIx9GL5RUS5PktTB63PTOlfobKNVJeW6dyJhbyJ4bkQ453JtL1h3OWMsHoBlZzO0ojIgb4_xG88c7hBO3VQP2hYC7iO2xFr23fLGaG6j_c-E7o4A/s1600/responsive-pages.png" height="223" width="320" /></a></div>
<h3 style="text-align: center;">
<i style="font-size: large;">What is Mobile Optimisation?</i></h3>
<h4 style="text-align: left;">
<span style="font-size: medium;"><b>It means converting your “desktop” website
into a format that can be read on any mobile device. It eliminates
the need for zooming; gives easy access to contact information; and
easy navigation to minimise hitting the wrong link.</b></span></h4>
<div style="text-align: left;">
<br />
</div>
<div style="text-align: left;">
<span style="font-size: medium;">Always ‘redy’ and waiting to be started, but
mobile optimisation or a responsive site is fast becoming a must.</span></div>
<div style="text-align: left;">
<span style="font-size: medium;">Mobile traffic are now bigger than desktop traffic.
And we all knew it would happen, but now it is here. The majority of
users will use more than one device to search, consider and purchase.
The majority of these users will use more than one device within a 24
hour period.</span></div>
<div style="text-align: left;">
<span style="font-size: medium;">Remember: You need to ‘be where your users are’,
if you want to succeed on web. This doesn’t just mean social
platforms, via remarketing etc. You need to be usable on mobile. Even
if your site is specifically not designed to convert on mobile, users
need to be able to use your site and find information to keep them on
the path to conversion instead of getting frustrated and seeking out
an alternative.</span></div>
<div style="text-align: left;">
<span style="font-size: medium;">F. Eks: Google see having a non-mobile optimised site
as providing a lower quality experience to the user, and they don’t
like that. If you want to see your rankings improve, you need a
mobile optimised site.</span></div>
<div style="text-align: left;">
</div>
<br />
<br />
<div style="text-align: left;">
<span style="font-size: medium;">Google have a great little guide in their Developer
section about creating mobile friendly websites which you can visit: <a href="https://developers.google.com/webmasters/mobile-sites/" target="_blank">What is Mobile optimisation?</a></span></div>
<br /><br />
<br />
<br />
<br />
<div style="margin-bottom: 0cm;">
<br />
</div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-20786458185508144322014-12-24T11:35:00.001-08:002014-12-24T11:35:32.476-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 class="post-title entry-title" style="background: 0px 0px rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #444444; font-family: Roboto, Helvetica, Tahoma, Arial; font-size: 36px; line-height: 40px; margin: 10px 0px; outline: 0px; padding: 0px; position: relative; text-rendering: optimizelegibility; vertical-align: baseline;">
5 Predictions: Why Personalized Marketing Will Dominate in 2015 - </h1>
<div>
<b style="background: 0px 0px rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #444444; font-family: Roboto, Helvetica, Tahoma, Arial; font-size: 14px; line-height: 28px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Mobile apps will become the gateway to personalized data:</b><span style="background-color: white; color: #444444; font-family: Roboto, Helvetica, Tahoma, Arial; font-size: 14px; line-height: 28px;"> More than 268 billion expected downloads will make mobile apps a leading marketing tool, offering a rich stream of personalized data. Did you know that by 2017 consumers will provide data to more than 100 mobile apps and services everyday.</span></div>
<div>
<a href="http://www.digitalinformationworld.com/2014/12/why-personalized-marketing-will-dominate-in-2015-infographic.html" target="_blank">Read More</a></div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-24099800592619142482014-11-10T02:48:00.001-08:002014-11-10T02:48:53.858-08:00Analytics Blog: Measure What Matters Most: A Marketer’s Guide<a href="http://analytics.blogspot.com/2014/11/measure-what-matters-most-marketers.html?spref=bl">Analytics Blog: Measure What Matters Most: A Marketer’s Guide</a>: It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you kno...<div class="blogger-post-footer">O.J.Vik
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</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-67752778466857258112014-10-29T03:57:00.000-07:002014-10-29T03:57:18.228-07:00Mobile Usability<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="background-color: white; border: 0px; color: #444444; font-family: 'open sans', sans-serif; font-size: 36px; font-weight: 300; line-height: 44px; margin: 0px 0px 30px; outline: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
<span style="color: inherit; font-size: 24px; font-style: inherit; font-weight: inherit; line-height: 28px;">Why mobile usability?</span></h2>
<div class="content-container content-container--answer" style="background-color: white; border: 0px; color: #444444; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; line-height: 22px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<div style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; text-align: left; vertical-align: baseline;">
Google Search aims to deliver the most relevant—and useful—information to people seeking answers. For that reason, we want to ensure a meaningful “after-click” experience that helps people <em style="border: 0px; font-family: inherit; font-size: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">use</em> information relevant to their task.</div>
Because global web traffic from mobile devices is on the rise, and recent <a href="http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html" style="border: 0px; color: #7759ae; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">studies show that mobile visitors are more likely to revisit mobile-friendly sites</a>, <strong style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">mobile usability is now relevant</strong> for optimal search results. This means that search results for mobile users should lead to content that is usable in the following ways:...Red More about<a href="https://support.google.com/webmasters/answer/6101188" target="_blank"> Mobile Usability.</a><br />
</div>
</div>
<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-36908656933064324942014-10-23T11:40:00.001-07:002014-10-23T11:55:03.654-07:00DoubleClick Search: Using real-time data to optimize your search ads a...<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<a href="http://doubleclicksearch.blogspot.com/2014/10/using-real-time-data-to-optimize-your.html?spref=bl">DoubleClick Search: Using real-time data to optimize your search ads a...</a>: This is the second in a series of posts on real-time advertising. Last week, we wrote about <a href="http://www.google.com/url?q=http%3A%2F%2Fdoubleclicksearch.blogspot.com%2F2014%2F10%2Fthe-real-time-gap-and-what-it-means-for.html&sa=D&sntz=1&usg=AFQjCNG74WaTm_cH2GGTfbrrhmZvL7Vd8Q" style="font-weight: normal;">the real-time gap</a> and how access to real-time data can positively affect online sales and results. This week, we’re writing about how real-time data can help you optimize text ads and Shopping campaigns. <br /><b>Don’t underestimate the long tail </b><br />Retailers today often have hundreds or thousands of products, but <a href="http://www.thinkwithgoogle.com/research-studies/faster-pace-for-retail-paid-search.html" style="font-weight: normal;">a recent study</a> shows they only advertise an average of 49% of their inventory with search ads. There are two main reasons for this. One is that advertisers just can’t manage millions of keywords and bids on their own. The other is that they often don’t see the value of their long-tail inventory items.........</div>
</div>
<div class="blogger-post-footer">O.J.Vik
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</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-89527123999942526232014-10-23T08:04:00.001-07:002014-10-23T08:04:46.720-07:00DoubleClick Advertiser Blog: Powerful creative management tools support large-s...<a href="http://doubleclickadvertisers.blogspot.com/2014/10/powerful-creative-management-tools.html?spref=bl">DoubleClick Advertiser Blog: Powerful creative management tools support large-s...</a>: Yesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campai...<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-24025475058679160322014-10-21T09:02:00.001-07:002014-10-21T09:02:30.150-07:00DoubleClick Advertiser Blog: with DoubleClick: T-Mobile increases creative effe...<a href="http://doubleclickadvertisers.blogspot.com/2014/10/with-doubleclick-t-mobile-increases.html?spref=bl">DoubleClick Advertiser Blog: with DoubleClick: T-Mobile increases creative effe...</a>: This post is part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeedi...<div class="blogger-post-footer">O.J.Vik
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</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-34338898666348748482014-10-15T12:14:00.001-07:002014-10-15T12:14:01.970-07:00DoubleClick Search: The real-time gap and what it means for retail sea...<a href="http://doubleclicksearch.blogspot.com/2014/10/the-real-time-gap-and-what-it-means-for.html?spref=bl">DoubleClick Search: The real-time gap and what it means for retail sea...</a>: Understanding retailers and their relationship to real-time In a recent post , we announced a study we ran with Forrester to understand h...<div class="blogger-post-footer">O.J.Vik
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</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0tag:blogger.com,1999:blog-6943342.post-4558828991889926022014-09-30T06:07:00.003-07:002014-09-30T06:07:26.019-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://adwords.blogspot.it/2014/09/building-next-generation-of-display-ads.html" itemprop="url" style="color: #9d9d9d; font-size: 21px; text-decoration: none;" title="Building the next generation of display ads for a multi-screen world">Building the next generation of display ads for a multi-screen world</a>.</h2>
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<span style="color: #444444; font-family: arial, sans-serif; font-size: 13px; line-height: 20.7999992370605px;">Today, we’re excited to announce that over the coming months we will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that will make it easier for advertisers to build successful ads that work across screens.</span></div>
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<span style="color: #444444; font-family: arial, sans-serif; font-size: 13px; line-height: 20.7999992370605px;"><i><a href="http://adwords.blogspot.it/2014/09/building-next-generation-of-display-ads.html" target="_blank">Read more</a></i></span></div>
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<div class="blogger-post-footer">O.J.Vik
https://ojv.no
</div>ojvhttp://www.blogger.com/profile/02370482173079469257noreply@blogger.com0