Tuesday, December 19, 2006
Other than reviewing the content on your web pages based on your keyword research, there are 2 other ways to quickly and effectively generate relevant keyword rich content for your website:
Blogs (web logs) are a great tool for quickly adding keyword rich content to your site. Rather than having to give all your new content to your web master, have them update your pages them upload it for you, blogs allow you to create content at will. As you are probably well informed about the industry you deal with or the products you sell, why not write a couple of articles a week on your blog. Before you know it, your website will be filled with great content, and the search engine spiders will be sure to return with all the new content you are feeding them.
If writing articles is not your forte or you are really pressed for time, as most business owners are, why not use other people's blog articles and content. RSS (Really Simple Syndication) allows you to offer content from other people's blogs on your website. As RSS works dynamically, when the blog you're linked to is updated, so is your website. Presto - content on demand. Just choose your content sources carefully, as what you display on your website, will reflect on your business.
Saturday, December 16, 2006
Google Inc. has released a customized version of Microsoft Corp.'s Internet Explorer 7 (IE 7) browser in which Google, not Windows Live Search, is the default search engine.
The customized version of IE 7 can be downloaded from Google.
In addition to using Google as the default search engine, Google's customized version of IE 7 also provides users with the Google Toolbar and a Google homepage they can personalize.
Microsoft released IE 7 for Windows XP on Oct. 18. IE 7 is also included in Windows Vista, which is currently available in full release only to business users. Windows Vista will be available to consumers on Jan. 30.
For $10 per year, the price of a domain via Google Apps includes private registration to protect your personal information. Google's new domain service automatically configures everything so your domain name instantly works with all of the services available through Google Apps for Your Domain, and offers full control of your domain settings, so you can use your domain for other services not provided by Google.
Google Apps for Your Domain includes Gmail web email, Google Calendar shared calendaring, Google Talk instant messaging, Google Page Creator web page creation tools, and the Start Page feature for creating a personalized home page for users on your domain.
Friday, December 08, 2006
Locergnome's online newsletter report a 5:1 preference for RSS subscriptions over email. Earlier it was only the web savvy users who was moving to RSS- that's not the chase today.
USAToday.com and NYTimes.com show double-digit increases in their RSS subscriptions every month. Feedburner reports that their subscriptions increase by one precent to menbers.
Yahoo, MSN and Google have already included RSS readers in their sites. An RSS reader is embedded in Firefox, Safari, (Mac browser). Microsoft IE7 now has the RSS reader built in.
The companies are choosing RSS feeds because it gives them control over the vast inflow of messages and information.
Create an RSS feed and get started with a web content syndication plan. That mean that you make your information avaliable to the influence in your space.
Thursday, December 07, 2006
Mobile advertising take's a step forward when Ericson and the Norwegian Broadcasting Corporation (NRK) have found a new way to tailor advertising to the viewer. The two companies teamed up to launch a trial of personalized Mobile TV advertising.
The trial will take place for two months in Norway. Viewers will be able to interact with the show on the line by voting, chatting, and uploading photos and video clips. Ads shown to users will be based on the user's age, gender, location and personal interest. Types of ads will include video, banners, ticker texts, and branded downloadable content.
This personal information is, in many people's oponion, an invasion of privacy, but it's the money that counts.
Tuesday, December 05, 2006
Opera has upgraded Mini browser to version 3.0, which includes an RSS reader.
Although the displays and storage capacity on mobile devices are improving, getting just the info you want via RSS and avoiding the junk is imperative.
Microsoft and Samsung just announced the Ultra Messaging i600, a smart phone that include RSS Feeder software, while Nokia released new RSS reader software called WidSets.
NewsGator, one of the biggest in RSS aggregation, has teamed up with FreeRange to develop NewsGator Go software, which enables syncing of content between Java mobile phones and the company's desktop and web-based readers.
Friday, November 24, 2006
Sitemaps are an XML-based open source protocol that enable webmasters to inform search engines about their websites, enhance web crawling efforts by search engines, and deliver better search results to users. Our goal with the additions to webmaster tools and the Google News-specific protocol is to give publishers and news organizations greater control over the content Google crawls for inclusion in Google News, and ultimately provide their online readers with the freshest news stories possible. Here’s how it works:
English-language publishers who are currently included in Google News can now use their existing RSS feeds, or define a more advanced News-specific Sitemap of their current news articles, to tell us exactly which articles our crawlers should look at. While publishers have always been able to govern which portions of their site are crawled and included in Google’s services via robots.txt, this will give publishers more granular control over the process.
We also want to provide news organizations more visibility into which articles are ultimately included in Google News. To that end, we’re providing error reports specific to Google News that will inform webmasters of any problems we experienced crawling or extracting news articles from their pages. Although we try to make our crawl and analysis as comprehensive as possible, there are always a small number of sites and articles we are not able to correctly analyze and include. We hope these new tools will help publishers resolve these issues.
Wednesday, November 22, 2006
The RSS2 SQL script is used to create MySql databases from RSS feeds. It's a PHP script thats allows you to easily create SQL Databases from RSS feeds.
When using the script the publishers has complete control over the content in the resulting databases.
Friday, November 17, 2006
A sitemap file is an XML format file that list URL's for a site along with additional metadata about each URL.
Data for last updates
How often it changes
How important it is. (Relative to other pages on the same site).
Google, Yahoo and MSN are joining forces to get a united sitemap format. This will save lots of work for webmasters and a morae rapid indexing.
Friday, November 10, 2006
Online video ads are about to take off in a big way, according to YouTube..Google had bought YouTube at just the right time.
Google purchased the popular video-sharing website for $1.65 billion last month and we can't think of a better owner for YouTube.Well over 100 million videos are being watched a day on
YouTube" and that video advertising would be the next big thing in Internet marketing.
A year or two ago, the broadcaster didn't have the opportunity to buy what you were selling. The format was something agencies didn't have the tools or management capabilities to buy. We're seeing more of interactive agencies who actually have broadband.
The importance of YouTube as a medium for the distribution of entertainment content and maintained that it is the community of users that is firmly in control. A recent contest for unsigned bands resulted in users posting their own replies to the entries.
In August YouTube introduced a facility, known as participatory video ads, that allows users to rate and comment on the spots.
Thursday, November 09, 2006
Google test a new Advertising program
Google is testing a new program that would allow its customers to advertise in newspapers across the country.
Google's giving back, or at least sharing the wealth with all those newspapers it's been stealing business from over the past few years, testing a new program that lets its hundreds of thousands of customers advertising on its website.
Google will act as a kind of middle-man, helping its customers not only bid on keywords for their net advertising, but also letting them bid on open newspaper space. Taking a small commission for every print ad it sells.
Although newspaper advertising has been plunging in recent years, while Google's advertising revenue has been exploding, print ads are still a $19 billion market by offering print ads too, Google may attract a number of advertisers who might not have otherwise considered an online strategy.
Sunday, November 05, 2006
- More than 8 of 10 internet users use search engines to find information and products or services they want to buy.
- Up to 85% of searches ignore paid listing
- 63% of the top natural listings get click throughs
- Natural (organic) search results convert 30% higher than PPC.
Thursday, November 02, 2006
One thing with the Google reader is that it's quite fast, the pages are simple and load quickly. Whatever magic Google is doing with AJAX has the desired effect. Google reader doesn't keep you waiting around.
It's very easy to subscribe to feeds. The different now is that if you want to subscribe to a Feed, you type in the url of the web page, (not the url of the feed), then it's done. Of cource, you will also subscribe if you type in the url of the feed, as it used to be.
In the "Add subscribtion box", you can type in a word or two. The reader will show you a list of feeds that mach your terms.
The reader has a sharing feature. Whwn you're reading a post, you can press Share button under it, and Reader will add it to your own public page. You can also tag items in Google reader. Each tag gets it own RSS feed. Finding the URL for a tag feed requires a few contortions, but it could be a useful feature for some people.
Monday, October 30, 2006
Saturday, October 28, 2006
RSS Manipulation in ASP
RSSmanip is a set of scripts that allows webmaster who already generate an RSS feed for their site to dynamically create HTML, HDML, and WML documents based on their RSS feed. Using the Microsoft XML parser (supplied with IE 5) on the server side, you can now enable your site for wireless usage by using those scripts.
Friday, October 27, 2006
My Google vs your Google.
Make your own version of Google search. Coop allow companies or individual users to set up personalized online searches on topics ranging from global climate changes to gossip on pop stars. This is really a way to make your own search engine as a value to offer your customers on your pages.
Go to ojvcentral to chech it out.
Saturday, October 14, 2006
There are three major online business types that we ca think of:
- To market your own products / Services.
- To market other people's products and services. (Affiliate)
- Creating advertising sites
Read more here.
If you want to go into the SEO scene, there are two main areas where you can focus your skills.
1. Page Optimization and Writing tags
2. Writing actual Content
1. Page Optimization & Writing Tags
To write Search engine friendly tags including meta and decription tags which are relevant and focused on the content of the page is one way you can flex your copywriting know how.
Below is three steps to follow:
A. Analyzing a page to determine what keywords should be associated with it.
B. After analyzing a page and the keywords is assigned to it, you will need to write a title tag a meta description tag and a meta keyword tag that compliment thepage copy.
C. ALT tag (tags associated with images) also need to be created and, again compliment the page copy and tags you already have written.
2.Writing Actual Content
Is the most obvious way a copywriter can apply their skills toSEO. Articles, posting to blogs, white papers, reports and anything else that qualifies as well written content is in high demand because it is so critical to archieving a good search engine position.
And its not just search engines themselves that respond to frequently updated, through content, "its people. If your site becomes a resource for any one topic, then people will want to visit it, and parhaps lik to it.
Blogs are a great tool for this. If your blog is frequently updated and contains really good info, then people will want to link to the blog or directly to the post. Its also great for target tail terms.
But the best part about leveraging copywriting skills for SEO is that you already prosess them. You can begin to apply these skills immediately to your web site and will likewise see results fairly quicly once you have a regular content updated strategy in place.
Sunday, September 10, 2006
Marketing becomes more specific to interested people when using Real Simple Syndication, (RSS), and not an hit-and-miss operation. RSS ia an innovation in information management in the world wide web as onlina marketing. We can expect better RSS tecnology in the not so distant future as it's popularity increase among users and web site owners alike.
RSS, Syndication and SEO
What does content syndication do for you?
Many business sites report substantial increases in traffic when they put RSS feeds on their site. The blog and feed search sites - called news aggregators - gather syndicated content and have growing audiences who visit theirs sites to find new content. The search engines are paying a lot of attention to RSS Feeds. A fast way to get your content indexed in Yahoo! is to add your feed to a MyYahoo page.
You can often get better placement in feed directories and in Yahoo's RSS Directory than you can from regular search engines, and often, inclusion is instant.
Tip: Any search engine will only give you a maximum of two results on a page. If you want to dominate the top half of the search page for your keywords, you have to have your content on more than one site - and that means syndication. You can get extra placement in the search engines by having your content on many other sites as articles, press releases, tips or news items.