Saturday, December 15, 2012

Google+ for your mobile phone gets greater

Google has released a flurry of updates for the Google+ Mobile App, just in time for the busy Holiday season. Merry Christmas to us! The udpate includes Google+ Community supportprofile editing, a brand new stream design and more. There are updates for both Android and iOS users, and some of the features are a little different depending on the platform.
According to the app store, the update includes:
 - New features: Google+ Communities
 - Ability to subscribe to any circle for notifications
 - Ability to indicate how many guests you're bringing to an event
 - Support for time zones in Events
 - Basic profile editing
 - New compose UI for easier sharing
 - New visual stream design
 - Discover people and topics more easily using 'Find people

Tuesday, December 11, 2012

Google Mobile Ads Blog: Protecting our mobile ad network

Google Mobile Ads Blog: Protecting our mobile ad network: We recently described some of the work that we do to keep ads safe , and our broader efforts to protect against invalid activity in the AdSense network. Here are some of the ways that we’re protecting ads on mobile networks.

We’ve adapted many of our systems for protecting desktop ads to do the same for mobile ads. These include automatically discarding invalid traffic as it occurs, refunding any money from this traffic, and investigating each and every claim to make our systems better. You can learn more about why and how we do this in the Ad Traffic Quality Resource Center.

Wednesday, December 05, 2012

YouTube Creator Blog [UK]: Coming soon: Link your channel with a Google+ page...

YouTube Creator Blog [UK]: Coming soon: Link your channel with a Google+ page...: Over the past several months we’ve been giving YouTube users the ability to change how they appear on YouTube, by using their Google+  profile on their YouTube channel.  Well-known creators such as Michael Buckley, Philip DeFranco, Kina Grannis and Felipe Neto have chosen to use their Google name as their identity on YouTube, by linking their Google+ profile with their Channel. This has helped them access engagement and social features like Hangouts on Air.

Wednesday, November 21, 2012

Analytics Blog: Mobile App Analytics Updates And Public Beta Launc...

Admob & Google Analytics
With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research we conducted with ClickZ) measuring mobile is more important now than ever. With this, we are excited to be movingGoogle Analytics Mobile App Analytics (initially launched at I/O) out of closed and into open beta. We’ve listened to feedback from more than 5,000 mobile app developers during the closed beta, improved the product, and are now making it available to all developers and marketers. 

Analytics Blog: Mobile App Analytics Updates And Public Beta Launc...: With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to

Sunday, November 18, 2012

Google Mobile Ads Blog: Get local in time for the holidays and beyond

Google Mobile Ads Blog: Get local in time for the holidays and beyond:
This make it easy for your customers to find, visit, and call your business with AdWords location targeting and location extensions. Location targeting shows your ads to customers in specific geographic areas you want to reach, while location extensions dynamically attach your business address and phone number to your ads.

Tuesday, November 13, 2012

Mobile Advertising Ecosystem Explained

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

Read more

Saturday, November 10, 2012

Inside AdSense: Social Fridays: See how your content was shared on...

Inside AdSense: Social Fridays: See how your content was shared on...: Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check ...

With Ripples, you can now see how your public content was reshared over time on Google+, and what users were saying about it. To try it out, just find a public post and select ‘View Ripples’ from the drop-down menu in the upper right-hand corner of the post. You’ll see a number of circles that each correspond to a user that has reshared your content, and inside the circle you’ll see the people who have reshared the link from that person (and so on). Circles are roughly sized based on the relative influence of that person -- so the larger a person’s circle is, the more reshares have resulted from their original reshare. 

Friday, November 09, 2012

Google Chrome Blog: Always getting faster

Google Chrome Blog: Always getting faster: Every time you launch Chrome, you see the same simple browser window. What you may not know is that things are changing under the hood every...

Tuesday, November 06, 2012

Inside Search: Spiffing up your search results page

Inside Search: Spiffing up your search results page: You’ll notice a new simpler, cleaner design on the search results page — we’ve been working on ways to create a consistent search experience...

Google Chrome Blog: One click to Docs, Sheets, and Slides

Google Chrome Blog: One click to Docs, Sheets, and Slides: Google Drive is a place where you can create, share, collaborate and keep all your stuff. Of course, there are times you want to start a new...

Analytics Blog: Announcing Enhanced Link Attribution for In-Page A...

Analytics Blog: Announcing Enhanced Link Attribution for In-Page A...: In-Page Analytics provides click-through data in the context of your actual site, and is a highly effective tool to analyze your site pages...

Thursday, September 27, 2012

Mobilizing the Web

 Gives a Lots Of Opportunities

Mobile web is the accessing of the internet via wireless devices such as smart phones and tablet computers.
According to the International Telecommunications Union, the mobile access to the internet exceeded desktop computer based access for the first time in 2008. This phenomenal success of the mobile web is in part due to the smart phone revolution and the advent of the tablet computers.

Smart phones are equipped with multicore processors and come with various input options such as touch screens, accelerometers, GPS receivers etc. These coupled with modern mobile operating systems make a solid platform for accessing the internet.
In the beginning, mobile web comprised lightweight web pages which were optimised for smaller screens and lower resolutions and written in Extensible Hypertext Mark-up Language (XHTML) or Wireless Markup Language (WML). Because of this this, the mobile browsing experience was never even close to that on a computer. But with the progress in technology which enabled for faster mobile processors and better mobile browsers, modern mobile devices are moving beyond these limitations by supporting a wider range of Web formats, including variants of HTML commonly found on the desktop Web.

Advertisers have realized the potential of mobile web and are increasingly using it as a platform to reach consumers. In 2007 the total value of mobile advertising was estimated to be in excess of 2 billion dollars. This fact in itself speaks volumes about the growing size and weight of the mobile web.
The major problems with the mobile web faces is the fragmentation of platforms and the resulting lack of standards. The development of standards is one approach being implemented to improve the interoperability, usability, and accessibility issues surrounding mobile web usage.

The Mobile Web Initiative (MWI) is a new initiative set up by the W3C to develop best practices and technologies relevant to the Mobile Web. The goal of the initiative is to make browsing the Web from mobile devices more reliable and accessible. The main aim is to evolve standards of data formats from Internet providers that are tailored to the specifications of particular mobile devices. The W3C has published guidelines for mobile content, and is actively addressing the problem of device diversity by establishing a technology to support a repository of device descriptions.
Many of the technologies which were once considered to be a part of the computers have literally moved "out of the box". The way digital music has almost totally moved from computers to iPods, internet seems to be moving towards the mobile devices. After all its much more convenient to have all the web in the palm of your hands than to have it sitting on the top of your table! This is opening new frontiers and is nothing less than a complete revolution in its own.

Google Books Search are now Mobile

The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to to start using Google Book search on your mobile device.
There are many differences between the mobile version and the regular version. The most obvious is the look and feel, but the biggest technological difference, as Google explains, is the use of OCR technology. Google Book Search typically shows scans of the page, but if you view the book on a mobile device, they will try to extract the text using OCR and show you plain text, not scanned text.

Wednesday, August 29, 2012

Apps Dominate Mobile Time Spent Accessing Travel in U.S. August 29, 2012 As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012. Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web. This discrepancy was largely driven by Google Maps—the top Travel category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel. Americans’ decision on whether to open an app or their mobile Web browser depends on the type of travel information they seek. The Cruise Lines category was exclusively accessed through the mobile Web, while 98 percent of time spent browsing map/navigation information was through an app. The Travel Destinations/Theme Parks category seemed to have the most balanced usage among smartphone owners, as 54 percent of time spent was through an app and 46 percent via mobile Web. Read More.

Internet Marketing

Internet Marketing

Mobile Web

The mobile revolution is sailing ahead at full steam, and your customers are on board. Embracing mobile can help you win the moments that matter, make better decisions, and go bigger faster, but you’ve got to start somewhere. Consumer gets new tools to help their shopping path, you get new tools in your marketing path
Consumers can now use smart-phones and tablets to interact with businesses 24/7, from anywhere - at home, at work, on a bus. And companies that embrace this always-on behavior -  can disrupt entire industries. 

Official Google Enterprise Blog: Bringing Google+ to work

Official Google Enterprise Blog: Bringing Google+ to work: Posted by Clay Bavor, Product Management Director, Google Apps On the Google Apps team, we wake up every day excited to work on products t...

Tuesday, June 19, 2012

Comparing Tablets

Comparing A look at the new Microsoft ‘Surface’ tablet compared to the third-generation Apple iPad and the Samsung Galaxy tablet. Which would you go for - if you didn't already own one? (assumptions made that you do or have thought about a particular model)

From Reuters

Wednesday, January 04, 2012

Mobile social networking is good news for startups on web.

The majority of consumers worldwide will soon have smartphones. Smartphones are about the most important thing to happen to social networking since Harvard sent its acceptance letter to Mark Zuckerberg.
Smartphones know where you are, who your friends are, who's nearby, and soon thanks to NFC, they'll know what you're buying and where. They are the key element of the next, mobile phase is social networking.

Facebook is the power hitter in social networking today, and is likely to drive the most activity and a fair share of the innovation in social networking in 2012. But it's not the only company driving things forward. Google+, Twitter and Linkedin is also in this business.

Facebook is serious about mobile social networking, but it is not the leader in this space in terms of design or technology. Smaller companies, like Path and Milk (with its first app, Oink) are coming out with new takes on mobile interaction. Square could play in this economy as well. All these services will likely use Facebook's network to put people or businesses or in touch with each other in new ways. More specialized mobile networks (really riders on top of Facebook) will appear this year.