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Wednesday, October 29, 2014

Mobile Usability

Why mobile usability?

Google Search aims to deliver the most relevant—and useful—information to people seeking answers. For that reason, we want to ensure a meaningful “after-click” experience that helps people use information relevant to their task.
Because global web traffic from mobile devices is on the rise, and recent studies show that mobile visitors are more likely to revisit mobile-friendly sitesmobile usability is now relevant for optimal search results. This means that search results for mobile users should lead to content that is usable in the following ways:...Red More about Mobile Usability.

Thursday, October 23, 2014

DoubleClick Search: Using real-time data to optimize your search ads a...

DoubleClick Search: Using real-time data to optimize your search ads a...: This is the second in a series of posts on real-time advertising. Last week, we wrote about the real-time gap and how access to real-time data can positively affect online sales and results. This week, we’re writing about how real-time data can help you optimize text ads and Shopping campaigns.
Don’t underestimate the long tail
Retailers today often have hundreds or thousands of products, but a recent study shows they only advertise an average of 49% of their inventory with search ads. There are two main reasons for this. One is that advertisers just can’t manage millions of keywords and bids on their own. The other is that they often don’t see the value of their long-tail inventory items.........

DoubleClick Advertiser Blog: Powerful creative management tools support large-s...

DoubleClick Advertiser Blog: Powerful creative management tools support large-s...: Yesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campai...

Tuesday, October 21, 2014

Wednesday, October 15, 2014

DoubleClick Search: The real-time gap and what it means for retail sea...

DoubleClick Search: The real-time gap and what it means for retail sea...: Understanding retailers and their relationship to real-time  In a recent post , we announced a study we ran with Forrester to understand h...