Google+ Badge

Wednesday, December 24, 2014

5 Predictions: Why Personalized Marketing Will Dominate in 2015 - 

Mobile apps will become the gateway to personalized data: More than 268 billion expected downloads will make mobile apps a leading marketing tool, offering a rich stream of personalized data. Did you know that by 2017 consumers will provide data to more than 100 mobile apps and services everyday.

Monday, November 10, 2014

Analytics Blog: Measure What Matters Most: A Marketer’s Guide

Analytics Blog: Measure What Matters Most: A Marketer’s Guide: It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you kno...

Wednesday, October 29, 2014

Mobile Usability

Why mobile usability?

Google Search aims to deliver the most relevant—and useful—information to people seeking answers. For that reason, we want to ensure a meaningful “after-click” experience that helps people use information relevant to their task.
Because global web traffic from mobile devices is on the rise, and recent studies show that mobile visitors are more likely to revisit mobile-friendly sitesmobile usability is now relevant for optimal search results. This means that search results for mobile users should lead to content that is usable in the following ways:...Red More about Mobile Usability.

Thursday, October 23, 2014

DoubleClick Search: Using real-time data to optimize your search ads a...

DoubleClick Search: Using real-time data to optimize your search ads a...: This is the second in a series of posts on real-time advertising. Last week, we wrote about the real-time gap and how access to real-time data can positively affect online sales and results. This week, we’re writing about how real-time data can help you optimize text ads and Shopping campaigns.
Don’t underestimate the long tail
Retailers today often have hundreds or thousands of products, but a recent study shows they only advertise an average of 49% of their inventory with search ads. There are two main reasons for this. One is that advertisers just can’t manage millions of keywords and bids on their own. The other is that they often don’t see the value of their long-tail inventory items.........

DoubleClick Advertiser Blog: Powerful creative management tools support large-s...

DoubleClick Advertiser Blog: Powerful creative management tools support large-s...: Yesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campai...

Tuesday, October 21, 2014

Wednesday, October 15, 2014

DoubleClick Search: The real-time gap and what it means for retail sea...

DoubleClick Search: The real-time gap and what it means for retail sea...: Understanding retailers and their relationship to real-time  In a recent post , we announced a study we ran with Forrester to understand h...

Tuesday, September 30, 2014

.

Today, we’re excited to announce that over the coming months we will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that will make it easier for advertisers to build successful ads that work across screens.

Saturday, September 13, 2014

droidcommando: Gmail Email Passwords Leaked! Here’s How to Secure...

droidcommando: Gmail Email Passwords Leaked! Here’s How to Secure...: If you have been following the technology news lately then you might already know that an estimated 5 million Gmail email passwords have be...

Monday, August 25, 2014

Wednesday, August 13, 2014

DoubleClick Search: Valuing Website Metrics: Introducing Bid Optimizat...

DoubleClick Search: Valuing Website Metrics: Introducing Bid Optimizat...: As part of our mission to offer the most actionable data and reporting, from all sources, DoubleClick Search lets you report on Google Analy...

Monday, August 11, 2014

Inside AdWords - Norge: Få bedriften din til å blomstre med Google Min Bed...

Inside AdWords - Norge: Få bedriften din til å blomstre med Google Min Bed...: Alle bedrifter er bygget rundt én og samme ting: kundene. Det er kundene som gjør at bedrifter blomstrer. Det er lidenskapen de viser for d...

Inside AdWords - Norge: Utvikle dine AdWords-ferdigheter med vårt nye utda...

Inside AdWords - Norge: Utvikle dine AdWords-ferdigheter med vårt nye utda...: I dag lanserer vi et helt nytt utdanningsprogram for Norden for å hjelpe små og mellomstore bedrifter med å få mest mulig ut av AdWords. For...

Thursday, August 07, 2014

Thursday, June 26, 2014

New mobile devlopment tools

Google Cloud Save makes this process easy for the developer by providing a complete end-to-end system for synchronizing user data to the cloud without any backend coding required.
By connecting your apps to a backend platform, you can solve this issue, but it can be challenging. Whether it’s building basic plumbing, or just trying to load and save data in a network & battery-efficient way, spending time dealing with the backend can take precious time away from building an awesome app. So, we’re introducing two new features to help make your life easier. Read more.

Wednesday, June 18, 2014

Monday, May 26, 2014

Official Google Webmaster Central Blog: Understanding web pages better

Official Google Webmaster Central Blog: Understanding web pages better: In 1998 when our servers were running in Susan Wojcicki ’s garage, we didn't really have to worry about JavaScript or CSS. They were...

Tuesday, May 13, 2014

Analytics Blog: Introducing Content Grouping in the Behavior Flow

Analytics Blog: Introducing Content Grouping in the Behavior Flow: Many of you have shared with us that it’s difficult to identify traffic patterns from Behavior Flows that include a large number of pages....

Tuesday, May 06, 2014

Friday, May 02, 2014

Google Mobile Ads Blog: Moving the mobile conversation to the Inside AdWor...

Google Mobile Ads Blog: Moving the mobile conversation to the Inside AdWor...: Posted by: Google Mobile Ads Team There’s a lot to say about mobile!  In today’s multi-screen world, mobile is a part of everything we do...

Friday, April 25, 2014

Analytics Blog: Sharing is Caring - Unleash your productivity with...

Analytics Blog: Sharing is Caring - Unleash your productivity with...: Innovation happens on every level Within your organization there are multiple people working on different sides of the same problem...

Wednesday, April 09, 2014

Analytics Blog: Smarter remarketing with Google Analytics

Analytics Blog: Smarter remarketing with Google Analytics: Sometimes, less is more. While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google An...

Thursday, April 03, 2014

Wednesday, April 02, 2014

Analytics Blog: Universal Analytics: Out of beta, into primetime

Analytics Blog: Universal Analytics: Out of beta, into primetime: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenge...

Wednesday, March 26, 2014

Analytics Blog: Tell a Meaningful Story With Data

Analytics Blog: Tell a Meaningful Story With Data: This article was  originally posted  on Google Think Insights. Most organizations recognize that being a successful, data-driven com...

Tuesday, March 04, 2014

DoubleClick Search: Holiday Best Practices: Adjust your bid strategy s...

DoubleClick Search: Holiday Best Practices: Adjust your bid strategy s...: This holiday season, we’re offering quick tips (30 minutes or less to implement!) to whip your campaigns into shape, just in time for the ...

Analytics Blog: Invest In Yourself: Learning Digital Analytics In ...

Analytics Blog: Invest In Yourself: Learning Digital Analytics In ...: We’re excited to help digital marketers become more data savvy through the Analytics Academy. Initially launched in October of last year,...

Thursday, February 27, 2014

Analytics Blog: New: AdWords Reports for App download campaigns

Analytics Blog: New: AdWords Reports for App download campaigns: Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make fa...

Wednesday, February 26, 2014

Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site | mobiThinking

Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site | mobiThinking
The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.

Friday, February 14, 2014

DoubleClick Search: Making eyes at ROI: Love notes from DoubleClick cu...

DoubleClick Search: Making eyes at ROI: Love notes from DoubleClick cu...: Each year, people are falling deeper in love with Valentine’s Day; in fact, this year’s numbers show consumers will spend $1.6 billion ...

Tuesday, February 04, 2014

DoubleClick Search: Introducing the DoubleClick Search Commerce Suite:...

DoubleClick Search: Introducing the DoubleClick Search Commerce Suite:...: Here at DoubleClick Search, we’ve been focused on developing tailored solutions for retail advertisers  -- delivering the scale, performan...

Sunday, January 12, 2014

How We Are Entering The Second Phase Of The Mobile Revolution

Think your smartphone is smart? You ain't seen nothing yet. The technology that powers mobile is in the process of spreading, well, everywhere, and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items ... you name it, and the innovations that were developed for smartphones are going to help define the new things they'll do and how you'll use them.
+Dan Rowinski