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Friday, May 30, 2008

Mobile Web 2.0

By Odd J. Vik

Where are we at the moment in the mobile Web area.
Mobile Web 2.0, which includes cell phone-based blogging, multimedia sharing, location-based socialization services, gaming and chat, according to new research.
Five major types of mobile social networks dominate the landscape
• SMS messaging networks
• Friend/community networks
• Personal content networks (photos and blogging)
• Location-based social networks
• Dating networks
The total number of global mobile social network users will jump from 525 million this year to 975 million in 2012.

Wednesday, May 28, 2008

Microsoft to Introduce Advertising in Live Search Mobile

Microsoft to Introduce Advertising in Live Search Mobile

Now, Microsoft has laid down its plans for the introduction of advertising for Live Search Mobile. Currently, this service is in 'Beta Mode' and available to United States advertisers only. However, Microsoft is optimistic about expanding the service in 2008.

Microsoft has also introduced display advertising on Windows Live Messenger and Windows Live Hotmail products.

According to Brian Arbogast (Corporate VP, Mobile Services, Microsoft), "In today's connected world, the mobile device is emerging as a prime opportunity for advertisers to reach their audience. This announcement is evidence of our commitment to providing advertisers with further opportunities to connect and engage consumers throughout their 'digital day' " at home, at work and on the go across multiple platforms, devices and geographic regions."

For those interested to apply for this program can sign up here.
http://advertising.microsoft.com/adcenter-beta-pilot-signup

Internet Marketing

Monday, May 12, 2008

Social Networking on Mobile Phones is Hot in the UK [SearchEngineWatch]

Social Networking on Mobile Phones is Hot in the UK [SearchEngineWatch]

Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:

* Almost half (44%) of UK mobile phone subscribers belong to an online social network. Of this group, one in four (25%) use their mobile phone for social networking-related activities
* Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008
* Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile Internet subscribers.

Internet Marketing
Online Annonsering

Thursday, May 01, 2008

DoubleClick Mobile Integrates with Mobile Ad Networks [SearchEngineWatch]

DoubleClick Mobile Integrates with Mobile Ad Networks [SearchEngineWatch]

Just one week after Google announced mobile image ads, the newly acquired DoubleClick is announcing the integration of its mobile ads with mobile ad networks. The networks are AdMob, Google Adsense, and Millenial Media's Mbrand and Decktrade networks.

"This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory," said Ari Paparo, group product manager for DoubleClick products. "We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers."

Internet Marketing
Online Annonsering