Sunday, June 14, 2009

iPhone 3G is Coming: Be prepared

AT&T Mobility and consumers marked will offer the iphone to its customers.
iPhone 3G S is the fastest, most powerful iPhone yet, and we're extremely proud to offer it to our customers on the nation's fastest 3G network, We're also pleased to offer these innovative phones and plans at incredible values, including free Wi-Fi access at nearly 20,000 hot spots.

Pricing is as follows:
- iPhone 3G S will cost $199 (16GB) and $299 (32GB) for new and qualifying customers.

- iPhone 3G will cost $99 (8GB) for new and qualifying customers.

- The 16 GB iPhone 3G will be available for $149 while supplies last.

The prices come with a two-year contract and approved voice and data plan. There are other options to purchase one without the contract.
75% of mobile search is done on iPhones. Around that time, we also learned that smartphone usage continues to grow despite even the economic downturn. Clearly the iPhone is the top dog


Steve Jobs announces 3G iPhone

Friday, June 12, 2009

WolframAlpha On iPhone Mobile Search

The WolframAlpha Blog announced they have launched an iPhone mobile friendly version of their search engine. If you visit on your iPhone, you should see an iPhone friendly home screen. It looks like this:

The issue is, if you conduct any search, it doesn’t give you an iPhone friendly version of the results page. Yes, the iPhone loads the normal page just find, but I find it weird to announce an iPhone version of a search engine when the search results are not specifically iPhone friendly. Here is a picture of a search results page, which I had to pinch to look good:

Wednesday, June 03, 2009

Google Launches Local Search Application for Android

A new app for Android, "Places Directory", that finds businesses that are close to your location. The app will list various business categories, such as restaurants, hotels and banks. Click on a category and get a listing with distance and star ratings. Click on an individual listing to see reviews and photos.
The app is available in the Android Market and initially supports English and Chinese. "Places Directory" is a Google Labs product.

Monday, June 01, 2009

IPhone Gets Bigger as Ad Medium

In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.

From Wall Stree.

List of iPhone Advertiser Best Practices

Iphone Marketing & Advertising
Advertising to users on their devices is the most effective way to promote your application. While the quality of an app is the biggest driver of success, advertising can help users discover your app among the thousands of competing apps in the store. Below are some tips for success that we have learned working with our iPhone partners.

Advertising is most effective when launching a new app
A concentrated burst of downloads is the best way to maximize your ranking in the App Store. Combining downloads you receive as a new application with downloads generated from advertising can create a boost to your initial ranking. In addition, establishing a user base quickly means you receive product feedback, obtain user reviews, and gather usage data. You should also consider advertising when your app drops out of the Top 25 or Top 50 to keep it discoverable by users browsing these lists.

Read more

This will help you to avoid common advertiser mistakes

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.