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Saturday, June 28, 2008

Google Improves Search For Blackberry Devices

Google Improves Search For Blackberry Devices

Monday, June 23, 2008

Small Businesses Making More Use Of Smartphones

Small business owners are realizing the necessity to stay connected.
Simple access is one thing, but the real power comes from enabling businesses with applications that keep mobile work forces in touch with inventory data, customer relationship information, and other enterprise data.
While AMI says 84% of BlackBerry owners and 68% of Palm owners use their smartphone to access e-mail, these are viewed as "basic" services. Small businesses really are interested in the meatier stuff. AMI noted, "Business applications such as location-based (field service/delivery) and CRM applications are becoming the trend. Thus, pricing plans from telecom service providers are crucial when it comes to driving adoption...

Given the above, partnerships between mobile manufacturers and telecom service providers have been a key to driving adoption."
In other words, if the price is right, small businesses will bite.

Wednesday, June 18, 2008

Nielsen: Google Already Dominant In Mobile Search

Nielsen: Google Already Dominant In Mobile Search

Nielsen Mobile is reporting that Google leads rivals Yahoo and Microsoft in mobile search by margins comparable to those on the desktop.
Here's how mobile search market share breaks out according to the audience measurement firm:

1. Google (61%)
2. Yahoo! (18%)
3. MSN (5%)

Nielsen also reported the following mobile search usage frequency:
* Google: 9 searches per month
* Yahoo! 6.7 searches per month

Monday, June 16, 2008

Google Mobile Advertising on the Content Network - Search Engine Watch

Google Mobile Advertising on the Content Network - Search Engine Watch

Now you know the steps necessary to create your first mobile search ad campaign. You also know that it doesn't require creating special mobile versions of your site because the user action is to click on an ad that automatically places a phone call to your business. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner ads on Google's mobile content network.

This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business. This is really sweet because Google provides lots of space on that page for you to describe your business, competitive advantages, etc., as well as a clickable link that lets potential customers call you immediately. Such ads are ideal for businesses that rely on phone calls to start or close a sale -- fast food restaurants or professional services, for example.

Tuesday, June 10, 2008

Location-Aware in Google Maps for cellphones

Google Opens Application to 3rd Party Developers
Last year, a Google maps for mobile upgrade included the "My Location" feature. It allows users to find out where they are even if their phones don't have GPS. Now Google is opening up the application to 3rd party developers.
My Location uses cell phone towers to approximate the location of a cell phone user. Google mobile team explained:
"If the phone has GPS, the Maps application on the phone sends the GPS coordinates along with the cell ID to the Google location server. Over millions of such updates, across multiple phones, carriers, and times, the server clusters the GPS updates corresponding to a particular cell ID to find their rough center. So when a phone without GPS needs its own location, the application on the phone queries the Google location server with the cell tower ID to translate that into a geographic location, i.e., latitude/longitude coordinates."
Gears for Windows Mobile and Android already have location APIs, and Google says they expect to see the My Location API implemented on the Apple iPhone applications as early as this month, as Apple launches their highly anticipated store for iPhone apps.

Internet Marketing
Online Annonsering

Monday, June 09, 2008

FAQ: Meet the new iPhone 3G

FAQ: Meet the new iPhone 3G

Jobs spent several minutes bragging about the new iPhone's faster speeds, and at one point said it was "approaching Wi-Fi" in performance. In fact, one slide said a file attachment that would take 59 seconds to download over EDGE would take just 21 seconds using 3G. That makes 3G about 2.8 times faster than EDGE.
The same attachment, said Jobs, would take 17 seconds to download using a wireless hotspot.

Internet Marketing
Online Annonsering

Google Mobile Advertising: Start Now! - Search Engine Watch

Google Mobile Advertising: Start Now! - Search Engine Watch

For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites. Different carriers and phone manufacturers require a bewildering array of protocols and markup languages. Google provides some mobile site resources for sorting out the options, but fortunately there are alternatives to creating mobile sites that can get many advertisers started without any time-consuming, expensive web development.

Saturday, June 07, 2008

Official Google Mobile Blog: Get bus and train directions on the go with Google Maps for mobile

Official Google Mobile Blog: Get bus and train directions on the go with Google Maps for mobile

Ever since Google Maps added public transportation directions for San Francisco, it's been a lot easier for me to figure out which buses and trains will get me where I'm going around town, so that today's gas prices take less of a toll on my wallet. Even so, I've often found myself wishing that I had an easy way to get transit directions while I'm out and about.