Tuesday, November 17, 2009

AdMob lunches new Video Ad unit for iPhone

Google has resently purchased AdMob. And Admob has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

"For the first time, mobile video is truly interactive as we've included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player," says AdMob VP Product Ali Diab. The in-player action buttons enable users to browse web sites, view additional videos, etc. while the video is playing.

See a Video from Webpronews

Monday, November 09, 2009

Google to Acquire AdMob

AdMob has signed a definitive agreement to be acquired by Google for $750 million. AdMob’s says that people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Their product and engineering teams will keep building great products for their customers. Their sales team will keep working with our thousands of advertisers to deliver successful campaigns. Their business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After the deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. This deal will benefit advertisers, developers and publishers.

You can read more about this deal at www.admob.com/google.