Focus On Mobile Friendly Web Design
On April 21 Google is going to be rolling out a mobile optimization algorithm. According to Google’s "Zineb Ait Bahajji" from the Webmaster Trends team, this is going to be one of the biggest updates we’ve seen from Google to date in terms of how many people will be affected, bigger than Panda and Penguin, although no specific number was given.
While April 21 is the day that’s since been labeled the “Mobile-Pocalypse,” it’s important that small businesses start putting mobile best practices into action immediately. The efforts you’re making now will matter come April 21, and if you wait until just a few days before, it could be too late. Fortunately, Google is making this update very easy for us by telling us exactly what mistakes most businesses are making when it comes to mobile.
As discussed above, Google actually created a guide that outlines all of the most common mistakes that they find Webmasters make when they try and get their websites mobile-friendly.