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Friday, June 28, 2013

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: Webmaster level: Intermediate Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to e...

Wednesday, June 12, 2013

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...: As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a d...

Site Not Mobile Friendly, You Won't Rank Well, According To Google.

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.
Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our recommendations and the most common configuration mistakes.
Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they're looking for faster. To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

Wednesday, June 05, 2013

Google Analytics Tips for Mobile SEO

Every new statistic confirms that Mobile search is on the rise, overtaking desktop search in some locations and niches. If you’re not already looking into mobile search then you should be, especially as mobile search intent is usually very different to desktop intent – and this has strong implications for your search strategy.

Discover your existing mobile search traffic and begin to look for new opportunities moving forward.