Wednesday, August 29, 2012
Apps Dominate Mobile Time Spent Accessing Travel in U.S. August 29, 2012 As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012. Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web. This discrepancy was largely driven by Google Maps—the top Travel category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel. Americans’ decision on whether to open an app or their mobile Web browser depends on the type of travel information they seek. The Cruise Lines category was exclusively accessed through the mobile Web, while 98 percent of time spent browsing map/navigation information was through an app. The Travel Destinations/Theme Parks category seemed to have the most balanced usage among smartphone owners, as 54 percent of time spent was through an app and 46 percent via mobile Web. Read More.
The mobile revolution is sailing ahead at full steam, and your customers are on board. Embracing mobile can help you win the moments that matter, make better decisions, and go bigger faster, but you’ve got to start somewhere. Consumer gets new tools to help their shopping path, you get new tools in your marketing path
Consumers can now use smart-phones and tablets to interact with businesses 24/7, from anywhere - at home, at work, on a bus. And companies that embrace this always-on behavior - can disrupt entire industries.
Read more at Internet Marketing
Official Google Enterprise Blog: Bringing Google+ to work: Posted by Clay Bavor, Product Management Director, Google Apps On the Google Apps team, we wake up every day excited to work on products t...