Google+ Badge

Monday, March 31, 2008

New Report Forecasts That Worldwide Mobile Marketing and Advertising Spending Will Reach $19 Billion by 2012

New Report Forecasts That Worldwide Mobile Marketing and Advertising Spending Will Reach $19 Billion by 2012

2007 may not have been "the year of mobile marketing," but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008 mobile will remain small in overall spending.

The Mobile Advertising report analyzes the changes that must occur before this nascent channel becomes a full-blown advertising medium around the globe.

eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012

Monday, March 24, 2008

200 million cellphone users hit by SMS spam tidalwave in China

200 million cellphone users hit by SMS spam tidalwave in China

Sophos's global network of virus, spyware and spam analysis centers, have warned of the rising nuisance of spam sent to mobile phones as China Mobile issues an apology after nearly half of China's cellphone users were sent unwanted junk text messages this week.

According to media reports, China Mobile blamed management loopholes that allowed seven online advertising firms, reportedly including NASDAQ-listed Focus Media, to send unsolicited SMS messages yesterday to over 200 million users.

From Online Annonserings Artikkler

Saturday, March 22, 2008

Tuesday, March 18, 2008

Mobile Internet boom imminent, study says

Mobile Internet boom imminent, study says

The mobile Internet is finally reaching a tipping point," said Forrester analyst Pete Nuthall.

Currently, under half of 3G phone owners use mobile Internet on their phone. "To drive the mobile Internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience.

A major issue in mobile Internet is establishing common standards between service providers. In December, IDC predicted that the advent of mobile broadband this year would push mobile network operators to open their networks to a wide range of devices, not just those offered by the carriers themselves. It added that there would be an explosion in the use of several different Web gadgets that would "bridge the gap between PCs and smart phones.

From Internet Marketing and Online Annonsering

Monday, March 17, 2008

Mobile Internet Is Coming, For Real, "this time".

The mobile Internet is finally for real. Statistics say there are more mobile phones in the world than PCs. After years of hype, the category is showing signs of real usage.

One of the most important mobile content categories – if not the most important – is local. People want "on the go" access to maps and directions, places to stay, shop and eat, and things to do. In addition, they want to be able to communicate and share that information with others. These interests and needs form the basis for the concept of "local mobile search." However, as complex as local search is today, local mobile search is that much more challenging.

The central task of local mobile search and mobile content delivery is masking the complexity of all the moving parts and getting the user experience to drive adoption. The imperative is to make it simple for ordinary people to access the content they want, when they want it, on the go. There are a host of companies now engaged in solving those problems, in an accelerating race for the spoils of the mobile Internet.

From Internet Marketing and Online Annonsering

Friday, March 14, 2008

Umbrella News - -

Umbrella News - -

Microsoft Corp. Chairman Bill Gates said Thursday he expects the next decade to bring even greater technological leaps than the past 10 years.

In a speech to the Northern Virginia Technology Council, Gates speculated that some of the most important advances will come in the ways people interact with computers: speech-recognition technology, tablets that will recognize handwriting and touch-screen surfaces that will integrate a wide variety of information.

"I don't see anything that will stop the rapid advance," Gates said, noting that technological change driven by academia and corporate researchers continued even after the Internet stock bubble burst in 2000.

From Internet Marketing and Online Annonsering

Monday, March 10, 2008

Advertising Sent To Cellphones Opens New Front In War on Spam - washingtonpost.com

Advertising Sent To Cellphones Opens New Front In War on Spam - washingtonpost.com

This is a warning about how the future can be...

The spam messages that have long plagued e-mail inboxes are now finding victims through a much more personal route: the cellphone.

Text messages are the latest tool for advertisers and scammers to target consumers. But unlike junk e-mail that can be deleted with the click of a button, text-message spam costs money for the person who receives it and chips away at the mobile phone's aura of privacy.

"It's so annoying because I get charged every time I get one," said Ryan Williams, 27, of Falls Church, who receives half a dozen spam messages on a daily basis. They ask him to download ring tones, visit questionable sites over his phone's Internet connection or urge him to subscribe to horoscopes or sports-score updates.

Williams downloaded a program that was supposed to block texts from numbers not stored in his phone's contact list, but the junk messages still get through. Spammers even make the messages appear as if they're coming from his own number, so his wireless carrier cannot block them.

Fro Internet Marketing and Online Annonsering

Wednesday, March 05, 2008

Mobile ads start to get traction | Tech news blog - CNET News.com

Mobile ads start to get traction | Tech news blog - CNET News.com

Nearly a quarter of all cell phone users in the U.S. say they've seen an advertisement on their phones in the past 30 days, according to a report from Nielsen Mobile, which tracks these trends.

About half of those who saw advertising on their mobile phones in the past month responded to an ad, the report said. In the fourth quarter, there was a big jump in the number or people reporting that they had spotted advertisements on their mobile phones. In fact, this figure rose 38 percent to 58 million users who said they saw advertising on their cell phone, compared with only 42 million who said they saw advertising on their phones in the second quarter of 2007. Nielsen surveyed 22,000 active mobile data users in its fourth-quarter survey.

From Online Annonsering and Internet Marketing