Tuesday, November 17, 2009

AdMob lunches new Video Ad unit for iPhone

Google has resently purchased AdMob. And Admob has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

"For the first time, mobile video is truly interactive as we've included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player," says AdMob VP Product Ali Diab. The in-player action buttons enable users to browse web sites, view additional videos, etc. while the video is playing.

See a Video from Webpronews

Monday, November 09, 2009

Google to Acquire AdMob

AdMob has signed a definitive agreement to be acquired by Google for $750 million. AdMob’s says that people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Their product and engineering teams will keep building great products for their customers. Their sales team will keep working with our thousands of advertisers to deliver successful campaigns. Their business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After the deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. This deal will benefit advertisers, developers and publishers.

You can read more about this deal at www.admob.com/google.

Monday, October 05, 2009

AdSense is Now Available for Full HTML Mobile Sites

Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links.

Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny mobile display ads.

The AdSense team has developed a snippet of Javascript that's easy to embed on your mobile site that gives you more control over the ads displayed on your mobile site. If you're targeting all mobile devices or, for whatever reason, are unable to change your website, AdSense will detect the full HTML mobile browsers and serve up bigger ads for you.

Saturday, September 12, 2009

Live Motorola CLIQ / DEXT

The hardware is not exactly sexy, the software is really quite brilliant. This MOTOBLUR system takes all of your contacts and social networks and integrates them all into a really useful and usable system. You get all of your messages organized perfectly, and you can update status on one or all networks easily – all from the device’s 5 customizable home screens.

There is no multitouch support (yet), but apart from that, Motorola really seems to taking it to HTC and the Sense-based UI found on the Hero. It is going to give Palm a scare as well. For a company that’s never been good at UI design and software, the MOTOBLUR system on the CLIQ is really a very pleasant surprise.

Wednesday, August 26, 2009

Official Google Mobile Blog: The bright side of sitting in traffic: Crowdsourcing road congestion data

Official Google Mobile Blog: The bright side of sitting in traffic: Crowdsourcing road congestion data
now you can use Google Maps for mobile with GPS enabled on your phone. When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you're moving.

Monday, August 10, 2009

2009 is A Great year for Mobile Ad

AdMob is getting ready to serve its 100 Billionth ad, and other AD firm’s states that mobile advertising is booming. The AdMob company notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun. Suffice it to say, that's a lot of mobile advertising. And that's just from AdMob.

AdMob tells that smartphone shipments worldwide are projected to grow 13% this year. You can expect a lot more mobile advertising to come.

eMarketer estimates that there will be 280.8 million mobile phone subscribers by the end of the year. comScore says there will be 29 million smartphone users. eMarketer also projects that US mobile advertising spending will reach $760 million in 2009.
Remember that not that long ago, mobile used to mean simple WAP sites or worse, trying to view a traditional website with a sub-par transcoded experience. Mobile websites have come a long way since then and now provide a rich user experience optimized specifically for mobile.

More and more people are buying smartphones and mobile has become a real medium for advertisers & publishers. No longer for just early adopters, as smartphones have become mainstream, having a strong presence in the mobile landscape has become essential for both mainstream brands and emerging developers alike.

Sunday, June 14, 2009

iPhone 3G is Coming: Be prepared

AT&T Mobility and consumers marked will offer the iphone to its customers.
iPhone 3G S is the fastest, most powerful iPhone yet, and we're extremely proud to offer it to our customers on the nation's fastest 3G network, We're also pleased to offer these innovative phones and plans at incredible values, including free Wi-Fi access at nearly 20,000 hot spots.

Pricing is as follows:
- iPhone 3G S will cost $199 (16GB) and $299 (32GB) for new and qualifying customers.

- iPhone 3G will cost $99 (8GB) for new and qualifying customers.

- The 16 GB iPhone 3G will be available for $149 while supplies last.

The prices come with a two-year contract and approved voice and data plan. There are other options to purchase one without the contract.
75% of mobile search is done on iPhones. Around that time, we also learned that smartphone usage continues to grow despite even the economic downturn. Clearly the iPhone is the top dog


Steve Jobs announces 3G iPhone

Friday, June 12, 2009

WolframAlpha On iPhone Mobile Search

The WolframAlpha Blog announced they have launched an iPhone mobile friendly version of their search engine. If you visit www.wolframalpha.com on your iPhone, you should see an iPhone friendly home screen. It looks like this:

The issue is, if you conduct any search, it doesn’t give you an iPhone friendly version of the results page. Yes, the iPhone loads the normal page just find, but I find it weird to announce an iPhone version of a search engine when the search results are not specifically iPhone friendly. Here is a picture of a search results page, which I had to pinch to look good:

Wednesday, June 03, 2009

Google Launches Local Search Application for Android

A new app for Android, "Places Directory", that finds businesses that are close to your location. The app will list various business categories, such as restaurants, hotels and banks. Click on a category and get a listing with distance and star ratings. Click on an individual listing to see reviews and photos.
The app is available in the Android Market and initially supports English and Chinese. "Places Directory" is a Google Labs product.

Monday, June 01, 2009

IPhone Gets Bigger as Ad Medium

In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.

From Wall Stree.

List of iPhone Advertiser Best Practices

Iphone Marketing & Advertising
Advertising to users on their devices is the most effective way to promote your application. While the quality of an app is the biggest driver of success, advertising can help users discover your app among the thousands of competing apps in the store. Below are some tips for success that we have learned working with our iPhone partners.

Advertising is most effective when launching a new app
A concentrated burst of downloads is the best way to maximize your ranking in the App Store. Combining downloads you receive as a new application with downloads generated from advertising can create a boost to your initial ranking. In addition, establishing a user base quickly means you receive product feedback, obtain user reviews, and gather usage data. You should also consider advertising when your app drops out of the Top 25 or Top 50 to keep it discoverable by users browsing these lists.

Read more

This will help you to avoid common advertiser mistakes

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.

Wednesday, May 06, 2009

Publisher Bonus in May from AdMob.

Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, We suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.

Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, we suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.

Friday, April 24, 2009

Google Releases Product Search for iPhone and Android

Now, Google is trying to be part of the on-the-go purchase decision process. They've made product search available to Google.com searchers on the iPhone and Android.


Tuesday, April 21, 2009

Report: Yahoo Top Search Performer On Mobile Web

Report: Yahoo Top Search Performer On Mobile Web

Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet.

Tuesday, March 31, 2009

IPhone will get free calls on Skype

Skype will release a free application for the iPhone on Tuesday, enabling owners to make Internet calls via Apple's popular handset. Skype calls do not count against regular cellphone minutes.

Because of restrictions imposed by Apple, you can be on a Skype call only while you have access to Wi-Fi. In cellular-only coverage, you can chat only with Skype buddies.
Parhaps Apple is trying to keep its cellphone carrier partners happy. Skype calls could cut into AT&T's cellphone business.

Other restrictions: You can be on a conference call within the iPhone app but cannot initiate one. And you must be logged in to the app to receive an incoming Skype call.
Skype on the iPhone is welcome despite these drawbacks, especially if you communicate with friends and colleagues overseas and don't want to pay AT&T's lofty rates. As with Skype on your computer, calls to Skype members are free; you can call land lines and mobile phones at low rates. What's more, if you have a headset with a microphone, you can also now make Skype calls on an iPod Touch.

During a call, you can summon an onscreen dialing pad, place a call on hold or turn a speakerphone function on or off. You can display all contacts or only those online. You can consult your call history and change your "status" to indicate when you are online or want to be undisturbed.

Skype newbies can sign up from the iPhone. You can use the iPhone camera to shoot the little picture that will appear next to your name, or choose an existing picture. But you cannot make a video Skype call through the iPhone as you can on your computer. If Apple were to give its blessing, Skype says there's no reason why video calls cannot occur in the future.

Tuesday, March 24, 2009

इफोने अड़ मर्केद पायस ऑफ़ तो AdMob

Mobile ad network AdMob has moved aggressively into the iPhone ad market, and it's paying off.
Last month, the company served up 1.2 billion ads worldwide to Apple (AAPL) iPhone and iPod touch devices, In Feb. 2008, it served up about 33 million ads to iPhones, or about 1.3% of its 2.56 billion total ad requests. So while AdMob's overall business has more than doubled year-over-year, its iPhone business has grown much, much faster.

Much of the credit goes to Apple: It's sold more than 30 million iPhones and iPod touches, most during 2008. But give AdMob credit, too: It's been a leader signing up iPhone publishers to its ad network, including iPhone-specific ad units for apps sold through Apple's iTunes App Store and delivered on the mobile Web.

TechCrunch got this line directly from AdMob's report -- but that's the problem. While the iPhone may represent 50% of smartphone traffic on AdMob's network, that is not necessarily an accurate depiction of the broader mobile Web. Why not? AdMob's stats significantly favor the iPhone because of its vast ad inventory in iPhone apps -- ads that are not available on other phones -- and on iPhone-tailored Web sites, which won't work on some phones.
So while AdMob's stats offer a nice look inside their mobile ad business and could be directionally correct in a broader context, they are not an accurate, normalized gauge of overall mobile Web traffic.

Wednesday, March 18, 2009

Google Friend Connect Launches API

Google Friend Connect, the tool that allowed web developers to add social networking to any site, has launched API. Here's what site owners and developers can expect:

Site owners
- Integrate Friend Connect more deeply into your site. JavaScript APIs allow you to integrate a social community directly within the markup of your page, and our REST APIs allow you integrate existing login systems and your existing data with new social data and activities. These are your visitors and this is your site, so you should be able to add social features the way you want.

Plugin developers
- Make plugins to integrate with popular content management systems, bulletin boards, or any open framework. To get you started, we have created open source plugin samples for WordPress, Drupal, and phpBB.

Gadget developers
- Make OpenSocial applications with greater control over how data flows across servers with signed requests. Use server-side authentication mechanisms so that a site with Friend Connect can act as an OpenSocial container.

Tuesday, March 03, 2009

Yahoo will gives us a new experience in Mobile Internet

Yahoo has announced an exciting new mobile experienced called Yahoo! Mobile.

This service will be available on the mobile Web, as an application developed for the Apple iPhone and for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.

“We think that the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” explains Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”
There are several new features for Yahoo! Mobile including:

Yahoo! oneSearch - Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.
Today - The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.
Yahoo! oneConnect - Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:
Email: Access to Yahoo! Mail and other popular email service providers, including Gmail, Windows Live Hotmail and AOL Mail.

Pulse: Access to their social networks, including Bebo, Dopplr, Facebook, Flickr, Friendster, Last.fm, MySpace, Twitter and YouTube.

Yahoo! Messenger
Yahoo! Address Book
• Yahoo! Calendar
• Yahoo! News
• Yahoo! onePlace

Sunday, February 22, 2009

iPhone WordPress App is now in the Testing Mode

The Wordpress – Iphone app is underway, but they are looking for hardware testers to get the next version ready for users.

Changes in the iPhones operating system delayed this new update, but now they are nearly ready for the release to the Apple store. The upcoming version includes landscape mode with the extra wide keyboard, link creation help, editing and creating Pages, comment moderation, asynchronous publishing, photo resizing, and a few more goodies.

Wednesday, February 18, 2009

Skyte integrates into Nokia Cellphones

To have an application for a mobile platform is one thing; to have it deeply integrated into the phone’s software is another. Knowing that, Skypehas partnered with Nokia to integrate its software into the Finnish company’s handsets, starting with Nokia’s N series of smartphones.

The first smartphone to receive the Skype treatment will be Nokia N97, starting somewhere in the third quarter of 2009, and other devices will follow.

This is especially handy for those international calls from conferences and similar events, when regular phone calls are expensive as hell, but WiFi is almost always freely available. Having Skype integrated with your phone’s core functions means you’ll spend less time fiddling with it to get it to work, which can make the difference between a very pleasant and a very annoying overall experience.

Sunday, February 15, 2009

Google Docs are Improving Functionality for your Mobile devices

Google announced an improvement to the mobile version of Google Docs. That is list view for spreadsheets, which allows you to view, edit, sort, and filter your spreadsheets from your mobile device.

Previously, you could only view your spreadsheets on mobile devices. Now, they basically have full functionality.
The mobile access even made better by adding new capabilities with List View for spreadsheets. You can quickly view, edit, sort, and filter your spreadsheets on a variety of mobile devices including Android-powered devices like the T-Mobile G1, the iPhone and iPod touch, and the Nokia S60.

Tuesday, February 10, 2009

Google launches AdSence for search

Google has announced a new AdSense mobile product named AdSense for mobile search. AdSense for mobile search gives carriers and mobile publishers a quick way to simply embed a Google search box on their mobile sites.
This is a lot like AdSense for Search, but the mobile version. Currently, this is a private beta so you need to fill out a form and be accepted into the beta to give it a try. Plus, this is fully hosted by Google and runs of their servers.

Friday, February 06, 2009

Google Books Search are now Mobile

The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to http://books.google.com/m to start using Google Book search on your mobile device.
There are many differences between the mobile version and the regular version. The most obvious is the look and feel, but the biggest technological difference, as Google explains, is the use of OCR technology. Google Book Search typically shows scans of the page, but if you view the book on a mobile device, they will try to extract the text using OCR and show you plain text, not scanned text.

Wednesday, January 28, 2009

AdMob Launches Offering for Android Applications

AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner ad. AccuWeather, Jirbo, and TapJoy are among apps that are utilizing the new option.
“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”

AdMob has been avaliable to iPhone developers for months now. AdMob also offers advertising options for mobile sites.

Sunday, January 11, 2009

Google Androide and T mobile

Google and T-Mobile are working to create a new breed of cell phone. The T-Mobile G1 is the world’s first Android Phone.
An “android” is traditionally defined as a robot with human qualities. It’s known as the T-Mobile G1 Android, the Android Phone, the G1 Phone, or (more informally) the Google Phone.

An Android phone allows you to browse the Internet just as you would on a normal computer. It allows one to run several applications at the same time, on one phone. You can switch between applications, and you can also be notified when something new occurs on one of those applications. It allows you to chat and share photos on applications such as Yahoo Messenger, Google Talk, etc. It allows you to copy URLs and share them with friends via a chat line, using a simple touch-screen interface.
The G1 Phone integrates fully with your Google accounts. Here are a few of the features and capabilities of this new cell phone:
Google Maps
• YouTube
• Gmail
• Contacts
• Calendar
• IM (Instant Message)

All of these Google applications will be available to you with a single logon - and they will be automatically synchronized with the web. What that means is that any change you make in one of your google accounts from your phone will also show up the next time you log on from any other computer.
Any information you save on your phone in this way will appear on your computer as well - and vice-versa. If you lose or break your phone, your data will still be there waiting for you on your Google account, which you can access from anywhere in the world. And there is no need to worry about your information being stolen, as its password-protected.
An example of the use of the this phone is the integration of the cell phone with your Google Calendar. Any event you save on your Google Calendar will be available to you on your phone, wherever you are. So you can access your schedule easily, on the go and from anywhere, as long as you have your phone with you.
No more schedule books! And you can probably say goodbye to those tiny notebooks and pads of paper you carry around to save your information.
What’s more, once you save information on your Android phone, there’s no need to transfer it over after you get home. Its all there, safely stored on your Google account, for ready access whenever you need it.

Friday, January 09, 2009

Report from AdMob network.

Apple now dominates the mobile web in the U.S. with a 48% market share. This growth, interestingly enough, does not just come from the iPhone, but the iPod touch also saw a meteoric rise in usage during the last month. Traffic from the iPod touch to AdMob's network in the U.S. increased 3.4 times from November to December.

Overall, requests from the iPod touch increased from 18 million in July 2008 to 292 million in December. While traffic from the iPod touch grew at a steady clip over the last few month, a good part of this growth came, not unsurprisingly, in the week after Christmas. After the iPhone (10%), the iPod touch (4.7% ) is now the second most popular mobile device on sites that run AdMob's advertising. Overall, iPhone requests grew 86% since November.

Read more at AdMob