Thursday, April 24, 2008
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users' AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image ads are keyword targeted, priced on a PPC basis and must be associated with a mobile URL (rather than an HTML page), so a mobile site or landing page is a prerequisite to participating in the program.
From Internet Marketing
Saturday, April 19, 2008
As mobile operators take the slow road toward adding advertising on cell phones, big media brands with mobile Web sites are fast-tracking plans to add advertising to those sites.
Fox News announced Monday that it is partnering with Third Screen Media to help it inject advertising throughout its mobile properties. Initially, Third Screen Media will insert banner advertising on Fox News' mobile Web site. While no further plans have been announced, Fox News will likely add video advertising and other forms of advertising using Third Screen's technology at a later date.
Saturday, April 12, 2008
Opera Mini Already Available for Android
Opera Software has released a technical preview of its Opera Mini web browser for smartphones running the Android operating system.
Naturally, this can't be a regular release, as devices running Android won't be on the market until later this year. Still, the company invites the Android development community to test this early version and share feedback with Opera for the forthcoming beta.
For more information or to download the Opera Mini for Android technical preview, visit: http://labs.opera.com/
Sunday, April 06, 2008
A new research report from Gartner on the state of mobile advertising worldwide has predicted huge growth in the industry in 2008, stating a 58% increase in revenue from $1.7 billion to $2.7 billion.
The report also predicts a $12.8 billion industry by the end of 2011.
Tole Hart, research director at Gartner, explains: “Innovative developments, such as minimising the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward.”
U.S. spending on online and mobile advertising increased to $29.9 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report.
The firm said 18 digital and non-traditional media segments, accounted for 16.1 percent of total advertising and marketing spending in 2007, up from 7.9 percent in 2002.
"By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media," said Patrick Quinn, President and CEO of PQ Media. "Alternative advertising and marketing media are driving a new media order that presents vast opportunities for industry stakeholders, but also key challenges for some of the fastest-growing digital media segments."
Thursday, April 03, 2008
Both Microsoft and Yahoo announce big moves in the area of mobile and mobile search today.Microsoft plans to upgrade its mobile Internet Explorer browser, according to an announcement released yesterday (no word on whether thats just prank, though). Microsofts press release states that this will bring...
HEXUS.lifestyle - Press Release :: Consumers Demand Personal Touch from Mobile Advertising : Page - 1/1
New research from T-Mobile into mobile advertising trends has found that advertisers should be investing in mobile advertising as well as traditional advertising media, but only if they are willing to meet consumer demand for more relevant and personalised content. The research highlights that consumers are open to new forms of mobile advertising only if it is tailored to their specific needs and on their own terms. This applies to services they interact with and the information they seek, to actually giving them something in return for their time. Brands need to rethink their approach to mobile advertising, as consumers believe advertisements need to be more creative and cutting edge when appearing on mobile.
Wednesday, April 02, 2008
(Yesterday, Microsoft announced that voice search capabilities were being expanded for Live Search.)
Yahoo is also opening up mobile search in the same way it has on the desktop with Search Monkey (the unofficial name). Ott told me that publishers and site owners could do this once for both desktop and mobile or they could do something separate for mobile as well. (Think: dynamic feeds that repond to mobile use cases.) According to Ott, this will likely impact (though not determine) mobile search rankings.