Friday, November 24, 2006
Sitemaps are an XML-based open source protocol that enable webmasters to inform search engines about their websites, enhance web crawling efforts by search engines, and deliver better search results to users. Our goal with the additions to webmaster tools and the Google News-specific protocol is to give publishers and news organizations greater control over the content Google crawls for inclusion in Google News, and ultimately provide their online readers with the freshest news stories possible. Here’s how it works:
English-language publishers who are currently included in Google News can now use their existing RSS feeds, or define a more advanced News-specific Sitemap of their current news articles, to tell us exactly which articles our crawlers should look at. While publishers have always been able to govern which portions of their site are crawled and included in Google’s services via robots.txt, this will give publishers more granular control over the process.
We also want to provide news organizations more visibility into which articles are ultimately included in Google News. To that end, we’re providing error reports specific to Google News that will inform webmasters of any problems we experienced crawling or extracting news articles from their pages. Although we try to make our crawl and analysis as comprehensive as possible, there are always a small number of sites and articles we are not able to correctly analyze and include. We hope these new tools will help publishers resolve these issues.
Wednesday, November 22, 2006
The RSS2 SQL script is used to create MySql databases from RSS feeds. It's a PHP script thats allows you to easily create SQL Databases from RSS feeds.
When using the script the publishers has complete control over the content in the resulting databases.
Friday, November 17, 2006
A sitemap file is an XML format file that list URL's for a site along with additional metadata about each URL.
Data for last updates
How often it changes
How important it is. (Relative to other pages on the same site).
Google, Yahoo and MSN are joining forces to get a united sitemap format. This will save lots of work for webmasters and a morae rapid indexing.
Friday, November 10, 2006
Online video ads are about to take off in a big way, according to YouTube..Google had bought YouTube at just the right time.
Google purchased the popular video-sharing website for $1.65 billion last month and we can't think of a better owner for YouTube.Well over 100 million videos are being watched a day on
YouTube" and that video advertising would be the next big thing in Internet marketing.
A year or two ago, the broadcaster didn't have the opportunity to buy what you were selling. The format was something agencies didn't have the tools or management capabilities to buy. We're seeing more of interactive agencies who actually have broadband.
The importance of YouTube as a medium for the distribution of entertainment content and maintained that it is the community of users that is firmly in control. A recent contest for unsigned bands resulted in users posting their own replies to the entries.
In August YouTube introduced a facility, known as participatory video ads, that allows users to rate and comment on the spots.
Thursday, November 09, 2006
Google test a new Advertising program
Google is testing a new program that would allow its customers to advertise in newspapers across the country.
Google's giving back, or at least sharing the wealth with all those newspapers it's been stealing business from over the past few years, testing a new program that lets its hundreds of thousands of customers advertising on its website.
Google will act as a kind of middle-man, helping its customers not only bid on keywords for their net advertising, but also letting them bid on open newspaper space. Taking a small commission for every print ad it sells.
Although newspaper advertising has been plunging in recent years, while Google's advertising revenue has been exploding, print ads are still a $19 billion market by offering print ads too, Google may attract a number of advertisers who might not have otherwise considered an online strategy.
Sunday, November 05, 2006
- More than 8 of 10 internet users use search engines to find information and products or services they want to buy.
- Up to 85% of searches ignore paid listing
- 63% of the top natural listings get click throughs
- Natural (organic) search results convert 30% higher than PPC.
Thursday, November 02, 2006
One thing with the Google reader is that it's quite fast, the pages are simple and load quickly. Whatever magic Google is doing with AJAX has the desired effect. Google reader doesn't keep you waiting around.
It's very easy to subscribe to feeds. The different now is that if you want to subscribe to a Feed, you type in the url of the web page, (not the url of the feed), then it's done. Of cource, you will also subscribe if you type in the url of the feed, as it used to be.
In the "Add subscribtion box", you can type in a word or two. The reader will show you a list of feeds that mach your terms.
The reader has a sharing feature. Whwn you're reading a post, you can press Share button under it, and Reader will add it to your own public page. You can also tag items in Google reader. Each tag gets it own RSS feed. Finding the URL for a tag feed requires a few contortions, but it could be a useful feature for some people.