Tuesday, December 19, 2006
Other than reviewing the content on your web pages based on your keyword research, there are 2 other ways to quickly and effectively generate relevant keyword rich content for your website:
Blogs (web logs) are a great tool for quickly adding keyword rich content to your site. Rather than having to give all your new content to your web master, have them update your pages them upload it for you, blogs allow you to create content at will. As you are probably well informed about the industry you deal with or the products you sell, why not write a couple of articles a week on your blog. Before you know it, your website will be filled with great content, and the search engine spiders will be sure to return with all the new content you are feeding them.
If writing articles is not your forte or you are really pressed for time, as most business owners are, why not use other people's blog articles and content. RSS (Really Simple Syndication) allows you to offer content from other people's blogs on your website. As RSS works dynamically, when the blog you're linked to is updated, so is your website. Presto - content on demand. Just choose your content sources carefully, as what you display on your website, will reflect on your business.
Saturday, December 16, 2006
Google Inc. has released a customized version of Microsoft Corp.'s Internet Explorer 7 (IE 7) browser in which Google, not Windows Live Search, is the default search engine.
The customized version of IE 7 can be downloaded from Google.
In addition to using Google as the default search engine, Google's customized version of IE 7 also provides users with the Google Toolbar and a Google homepage they can personalize.
Microsoft released IE 7 for Windows XP on Oct. 18. IE 7 is also included in Windows Vista, which is currently available in full release only to business users. Windows Vista will be available to consumers on Jan. 30.
For $10 per year, the price of a domain via Google Apps includes private registration to protect your personal information. Google's new domain service automatically configures everything so your domain name instantly works with all of the services available through Google Apps for Your Domain, and offers full control of your domain settings, so you can use your domain for other services not provided by Google.
Google Apps for Your Domain includes Gmail web email, Google Calendar shared calendaring, Google Talk instant messaging, Google Page Creator web page creation tools, and the Start Page feature for creating a personalized home page for users on your domain.
Friday, December 08, 2006
Locergnome's online newsletter report a 5:1 preference for RSS subscriptions over email. Earlier it was only the web savvy users who was moving to RSS- that's not the chase today.
USAToday.com and NYTimes.com show double-digit increases in their RSS subscriptions every month. Feedburner reports that their subscriptions increase by one precent to menbers.
Yahoo, MSN and Google have already included RSS readers in their sites. An RSS reader is embedded in Firefox, Safari, (Mac browser). Microsoft IE7 now has the RSS reader built in.
The companies are choosing RSS feeds because it gives them control over the vast inflow of messages and information.
Create an RSS feed and get started with a web content syndication plan. That mean that you make your information avaliable to the influence in your space.
Thursday, December 07, 2006
Mobile advertising take's a step forward when Ericson and the Norwegian Broadcasting Corporation (NRK) have found a new way to tailor advertising to the viewer. The two companies teamed up to launch a trial of personalized Mobile TV advertising.
The trial will take place for two months in Norway. Viewers will be able to interact with the show on the line by voting, chatting, and uploading photos and video clips. Ads shown to users will be based on the user's age, gender, location and personal interest. Types of ads will include video, banners, ticker texts, and branded downloadable content.
This personal information is, in many people's oponion, an invasion of privacy, but it's the money that counts.
Tuesday, December 05, 2006
Opera has upgraded Mini browser to version 3.0, which includes an RSS reader.
Although the displays and storage capacity on mobile devices are improving, getting just the info you want via RSS and avoiding the junk is imperative.
Microsoft and Samsung just announced the Ultra Messaging i600, a smart phone that include RSS Feeder software, while Nokia released new RSS reader software called WidSets.
NewsGator, one of the biggest in RSS aggregation, has teamed up with FreeRange to develop NewsGator Go software, which enables syncing of content between Java mobile phones and the company's desktop and web-based readers.