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Tuesday, December 25, 2007

Mobile Advertising: More Talk than Action in 2007 - ClickZ

Mobile Advertising: More Talk than Action in 2007

Apple iPhone, the mobile darling of 2007, and lesser known Wi-Fi enabled handsets set the foundation for mobile advertising in coming years, industry analysts said.

This new generation of devices offer capabilities, such as high-speed data connections and Wi-Fi access, that stand to lure more consumers to access the Web using mobile devices.

From Internet Marketing and Online Annonsering

Thursday, December 20, 2007

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America:

Even as attention has been focused on Google's 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America Movil. Under the deal, which spans 16 countries and roughly 143 million mobile subscribers in Latin America and the Caribbean, Yahoo's oneSearch 'will be the default mobile search service on America Movil's wireless carriers' portals.

From Internet Marketing and Online Annonsering

Is mobile advertising not what it's cracked up to be? - BloggingStocks

Is mobile advertising not what it's cracked up to be? - BloggingStocks:

Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) have been saying for years that the next frontier for internet-based advertising is the cellphone screen. With wireless handsets having high-speed data connections and really impressive (but small) screens, and with cellphones outselling PCs one would think both companies are right on the money. Not a quarterly conference call with Google can go by without CEO Eric Schmidt alluding to the mobile ad space as a whole new frontier for Google.

From Internet Marketing and Online Annonsering

Wednesday, December 19, 2007

MarketingSherpa: Mobile Social Networking: 8 Strategies for B-to-B Marketers

Mobile Social Networking: 8 Strategies for B-to-B Marketers:

B-to-B mobile social networking is expected to become more valuable as handheld technology evolves. That’s because busy business execs want (and need) access to information and their contacts while they’re on the move.
Business-to-business mobile social networking is expected to gain even more traction as a marketing tool in 2008.

From Website Optimization

Google Dumps The Supplemental Results Label

Google Dumps The Supplemental Results Label:

As many expected, Google has announced that it is dumping the supplemental result label for pages listed within its supplemental index. Does that mean the supplemental index has gone away? No. But Google promises that being in the supplemental index versus the main index should be less of an issue for site owners, going forward.
Back in September 2003, Google unveiled the supplemental index as a way for it to index more pages from the web but not get bogged down actually searching through those billions and billions of them unless necessary. By and large, it was less important pages that ended up in the supplemental index. If Google's main index -- containing what it considered the best or most important pages -- didn't seem to have a match, then Google would look to the supplemental index for listings.

From Internet Marketing

Sunday, December 16, 2007

Google's GPhone and Android

You heard about the latest Google Phone (often called GPhone) hype, right? Contrary to popular belief and recent expectations throughout the years, this phone won't be manufactured by just one company, but rather a collective in which there are 34 members. This consortium is the "Open Handset Alliance™."

Their primary goal is to develop open standards for mobile phones and devices. This includes their latest project design called Android™, which is going to become the first open source complete platform akin to a free operating system. Summing these up, members of this alliance share the vision for changing the mobile experience for customers, and they are pretty damn committed.

This Android project looks very promising for numerous reasons. First, since it is based on the Linux Kernel (which is part of the Linux Operating System), it's going to become open source and free to all mobile phone manufacturers, carriers and services. As a result, potential competitors like Palm, Symbian, Windows Mobile (derived from Windows CE) will be outperformed with ease, at least in terms of price.

All in all, the advantages of Android platform include easier commercialization because the software is free, and developers and manufacturers can optimize their applications more effectively because the API ought to be very comprehensive, web-ready, and easy for developers to use. In two words: innovation ready.

From Internet Marketing

Saturday, December 15, 2007

Japan and South Korea Leading in Mobile Advertising with Newly Developed Methods, Says ABI Research

Japan and South Korea Leading in Mobile Advertising with Newly Developed Methods, Says ABI Research:

Globally, mobile marketing has been regarded as a new way to monetize services and develop new sources of revenue for mobile operators. Japanese and South Korean operators are building on existing technologies and consumer preferences to pioneer this new medium. By 2012, the total value of all mobile advertising and marketing will reach $1.2 billion and $684 million in the two countries respectively. With closely-targeted marketing using demographic data from existing mobile subscribers, mobile ads over phones are effective in reaching consumers who are open to receiving commercial messages.

From Internet Marketing and Online Annonsering

Monday, December 10, 2007

MSN Mobile Launches Advertising and Premium Content

MSN Mobile Launches Advertising and Premium Content:

Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today.

From Free SEO Tools

MSN Introduces Advertising On Mobile Portal

MSN Introduces Advertising On Mobile Portal:

Not long ago Microsoft's MSN relaunched its WAP portal. Today the company is introducing display advertising (graphical and text ads) to MSN Mobile in the US market. (Mobile display advertising is already present on MSN in Belgium, France, Japan, Spain and the UK.) According to AP, inaugural advertisers include Bank of America, Ford (Jaguar) and Viacom (Paramount).

From Internet Advertising and Online Annonsering

Wednesday, December 05, 2007

Mobile advertising all set to take off in India- Telecom-News By Industry-News-The Economic Times

Mobile advertising all set to take off in India:

Mobile advertising, a $1 billion industry globally with a three billion subscriber base, is set to take off in a big way in India too. Service providers, market research firms and independent companies, which just focus on this medium, are all seeing value in the expanding Indian mobile market, estimated to be 500 million subscribers by 2010.

From Internet Marketing

Google Pre-Launches New iPhone Interface

Google Pre-Launches New iPhone Interface:

If you visit Google.com from an iPhone, you now get a menu of services to choose from - home (search box), Gmail, Calendar, Reader and More (docs, sms, goog-411, news, photos, blogger and notebook). It’s basically all of the core Google services, accessible from a single easy to use menu.

From Internet Marketing and Online Annonsering

Search Engine Marketing Blog by ineedhits: New Google Release: "My Location" for Google Maps Mobile

New Google Release: "My Location" for Google Maps Mobile

Google has recently released a new service for Google Maps Mobile users which allows them to use a GPS without actually connecting to a GPS satellite.

This new service, My Location provides approximate location information for those of us who haven't got a GPS.

For those of us lucky enough to have a GPS, it can also compliment GPS locations information because My Location works better indoors than GPS, it doesn't drain the phone battery as quickly and can produce a quicker result, although it may not be as accurate as GPS.

From Internet Marketing and Online Annonsering

Saturday, December 01, 2007

DailyTech - Google Rolls Out Mobile Phone Locator

DailyTech - Google Rolls Out Mobile Phone Locator:

Google took the concept behind this existing technology and on Wednesday unveiled how it is modifying this idea into something new and different. Google is looking to give those without a GPS equipped phone the ability to use their phone as a locater on Google Maps.

From Internet Marketing and Internet Annonsering

Inside AdWords: What's new with mobile ads

Inside AdWords: What's new with mobile ads

According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected a factor of 50 - within the next four years.

From Internet Marketing and Online Annonsering

Wednesday, November 28, 2007

Vodafone, Telefonica bank on mobile ads

Vodafone, Telefonica bank on mobile ads
Mobile phone company Vodafone Group PLC and Spanish carrier Telefonica S.A. are taking stakes in a mobile advertising company in a move to battle the threat of online companies Google Inc. and Yahoo Inc.

Vodafone, the world's largest mobile phone company by revenue, and Spanish telecom Telefonica said today they are taking undisclosed minority stakes in Amobee Media Systems, a mobile advertising firm.

San Francisco-based Amobee, which has already been signed by Vodafone in Greece, the Czech Republic and Spain, was founded in May 2005 to provide a platform for advertisements on mobile Internet, games, video and messaging services.

From Internet Marketing

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats: "To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show."

From Internet marketing / PPC

Saturday, November 24, 2007

Design Your Website with SEO in Mind, Not After

Design Your Website with SEO in Mind, Not After

Sometimes people build sites without considering SEO. While this is typically what webmasters who don't know about SEO do, it's not the best way to get things done because the site will need to be modified heavily. A Cre8asite Forums member did this and now has to start over: first, he registered his site with Google Webmaster Tools, and then he did some updates to the copy. What's next?

From Interent Marketing and Online Annonsering

Nokia stepping up mobile advertising efforts - RCR Wireless News

Nokia stepping up mobile advertising efforts - RCR Wireless News

Nokia Corp. is taking steps to become a more competitive player in mobile advertising, with an announcement last week that it would partner with Handmark for an end-to-end mobile solution for the latter’s Pocket Express application.

From Internet Marketing and Online Annonsering

Friday, November 23, 2007

The Secret Strategies Behind Many “Viral” Videos

The Secret Strategies Behind Many “Viral” Videos

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.

From Internet Marketing and Online Annonsering

Monday, November 12, 2007

Google Releases Androide and a Reward

Google Releases Android SDK & Offers $10 Million

Mobile Development Challenge.

Google has released the Android SDK at http://code.google.com/android/ and is offering $10 million in rewards to developers who can build out the best Android applications.

You can learn about the SDK over here, plus there is a blog, FAQs, and discussion form.

Here is a video showing you what Android can do:

Google has set aside $10 million as prizes to developers who build the best Android mobile applications. Google named this project the Android Developer Challenge.

From Internet Advertising and Online Annonsering

Friday, October 12, 2007

Mozilla are developing a mobile Browser based on Firefox

Mobile Firefox to work on all major phone platforms

On Tuesday, Mozilla Vice President of Engineering Mike Schroepfer announced on his blog that the company had decided to develop a new mobile version of Firefox. He said Mozilla hadn't determined which phones the browser would work on. Judging from the comments left after the post, a Symbian version of the browser is in big demand.

Regardless of the way that Mozilla prioritizes Firefox mobile compatibility, the beauty of Firefox is that it's open, Turner said. "It's not like Mozilla Corp. needs to bless someone to build something," he said. Developers will be free to build Firefox mobile for Symbian, or any other mobile operating system, if Mozilla doesn't. That's happened in the desktop environment, where developers have built Firefox browsers for very old operating systems, he said.

Windows Mobile and Linux phones are likely initial candidates for the browser, in part because those operating systems share code with their corresponding operating systems on computers, making it easier to build the mobile version of the browser.

Sunday, September 30, 2007

Google Buys Mobile Social Network Zingku

From Google Blog

Acquisition of the mobile networking start-up is the search company's latest move to provide more services through mobile phones

Google has acquired a mobile social networking start-up called Zingku Inc., the search company's latest move to provide more services through mobile phones.

This company aims to make it easier for people to share photos, send invitations or conduct polls among friends via mobile phone. It also provides a way for businesses to send "mobile flyers" to customers advertising products and services.

Zingku was started in 2005 and the service has been in testing with a limited number of users in the U.S. New account sign-ups have been frozen following Google's acquisition, according to Zingku's Web site. Existing accounts will be transferred to Google unless they are cancelled by Oct. 4.

Detailed terms of the acquisition weren't provided and Google didn't return calls seeking comment. The company has confirmed that it bought "certain assets and technology of Zingku," according to the Google Operating System blog, which first reported the deal, and is not owned by Google.

Zingku's service is free for end users and aimed at teenagers and people in their 20s. It uses standard text and picture messaging features on mobile phones, and a browser on the Web, so no special software has to be installed.

By Internet advertising and Online annonsering

Tuesday, August 28, 2007

RSS or Email pros and cons

If you compare email and RSS feeds. So lets face it there are benefits associated with each and downsides as well. Email and RSS really are different communication mediums and they are designed for different purposes.

RSS Pros
1. Subscriber Control - you choose what you want to receive
2. Privacy - no need to release private information in order to subscribe (in most cases)
3. Scannable - easy to scan, saving time
4. No Filtering Issues - nothing is lost to spam filters
5. Reach - syndication expands a companies reach

RSS Cons
1. Tracking - RSS is very difficult to reliably track
2. Metrics - accurate reporting is near impossible
3. Adoption - RSS adoption is still limited, not everyone has an RSS reader

Email Pros
1. One on One - designed for personalization
2. Compatibility - everyone can send and receive email

Email Cons
1. Spam - emails are lost in spam filters
2. More Spam - noise to sound ratio overwhelming

Perhaps this over simplifies the comparison but it clearly shows that the two communication methods excel in different areas.


By ojvcentral and ojv


Attensa 2.0 Brings Enterprise RSS Reader to the Mac




Attensa Inc. announced the immediate availability of its Attensa2.0 RSS news reader application for the Mac on Tuesday. The news reader is designed with enterprise-level RSS use in mind, and is compatible with RSS, Atom, and XML Web feeds.

Attensa 2.0 includes Attensa's AttentionStream Learning Engine that adapts to reader behaviors and prioritizes and displays articles that a user is most likely to be interested in first. It also is optimized to streamline synchronization with the Attensa Feed Server product.

Attensa 2.0 is free, and available for download at the Attensa Web

From ojvcentral and ojv.no



Tuesday, August 14, 2007

Beginner Guide to RSS

SmallOffice Australia posted a good Beginner guide to RSS

This information guide is intended as my way to introduce the whole concept of RSS to Australians who have heard of rss and would like to know more.

I suspect that as it is around the world, only a very small percentage of people understand and actually use RSS - and
Australia is no different. In fact, anecdotal evidence shows that the use of RSS is well under 10%.

The reason behind The Beginner Guide to RSS is that mainstream Australia - even those frequently using the web - are not taking up rss usage in numbers that was hoped for. In other words, there is still a long way to go to educate people on the advantages of using rss to manage their online information. I hope this guide goes some way in helping this along.

ojvcentral and ojv.no

Monday, July 30, 2007

RSS most important for Web 2.0

Real Simple Syndication (RSS) has the highest value among Web 2.0 technologies, according to a Forrester Research report released Friday.


Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.

The research firm surveyed 275 IT decision-makers online between April and June.

By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.

Thursday, July 12, 2007


FeedBurner Gives Blogger Users Free Access to RSS Tools



News feed management service FeedBurner is giving Blogger users the option to redirect their blog feeds to a FeedBurner feed. This will afford users of Google's blogging software access to FeedBurner's powerful tracking and analytics tools for RSS. It will also help Blogger users who may be plagued by auto-discovery problems or innacurate data report due to fragmented feeds.

Earlier this month, Feedburner made its TotalStats and MyBrand RSS management products free to all users (FeedBurner has both free and paid features). Both of these developments follow June's acquision of the feed service by Google for a reported $100 million.

In addition to bloggers, FeedBurner also publishes the feeds from a number of enterprise companies, including Reuters, Newsweek and AOL. As of June 2007, Feedburner claims to be handling over 720,000 feeds from over 420,000 publishers.

By ojvcentral and ojv.no

Thursday, June 28, 2007

Apple has allready made a RSS reader for iPhone and it’s already live


Are you planning on developing an RSS reader for the iPhone? Well, it looks like Apple might have got there before you, although that’s no great surprise considering they’ve had a bit more access to the handset than anyone else. An Engadget reader spotted that reader.mac.com takes you to a launch page for what looks like - from the iPhone screenshot - an RSS interface.


You can see more of this revolutionary phone here:

most of the tech-savvy iPhone early-adopters will make use of RSS in their normal lives, and with an always-connected handset I should imagine it’s a reasonably straightforward application to code.

It’ll face competition from third-party vendors, of course; established aggregator providers such as NewsGator are already looking at how they’ll integrate their service into the iPhone.

By ojvcentral and ojv.no

Monday, June 18, 2007

Don’t bother with the XML conding do it simple:


Get your code here: ”Autodiscovery Code Generator”

Many webmasters struggle with the auto-discovery code that should be added to the header of an HTML web page to automatically indicate to web browsers that an RSS feed for the contents is available. There has been debate, and of course controversy on how the code should be formed, making it ever more confusing for webmasters.

The solution, use a
free online tool that will auto generate the code that can then be inserted into your website.

ojvcentral and ojv.no

Thursday, June 07, 2007

Google is building the net step by step.



Google has bought FeedBurner. This means that the Google needs a better tool for reading RSS feeds.

What this means is that they need a better tool for reading, indexing and monetize RSS feeds.

Increasing amounts of the world's information lie within RSS scripted (and other) XML feeds. Sure, Google still wants to index your website - that's like taking a picture of your house and writing down your address to remember where you live. The RSS feed is your mailbox and the flag is always up.

Now Google, recognizing the value of this easily accessible information, wants to be your mail carrier.

According to its website, FeedBurner has handled 736,494 feeds as of May 29th, 2007 and boasts, "The most RSS feed inventory on the Web today" (which I assume means the largest).

Google knows that RSS feeds are quickly and quietly becoming the arteries (and veins) of the online organism.

With the FeedBurner purchase, Google also acquires the company's advertising network for RSS feeds. FeedBurner addresses the obvious next question in its FAQs:

  • Q. Will the feed-based ads continue to be sold on a purely (cost per thousand) CPM basis, or will they be sold on a (cost per click) CPC basis like most AdWords ads?
  • A. As this is a recent acquisition, it is too early to say what the ads pricing will look like. We will explore a variety of options to determine what is best for our users, advertisers, and publishers.

My recommendation to you dear reader? Figure out how to create a RSS feed.
More importantly, figure out what a RSS feed is used for. Then put it in action.

Otherwise it's as useless as a website that doesn't invite its visitors to step inside and warm themselves by the fire.

By ojvcentral and ojv.no

Thursday, May 24, 2007

Google Buy Feedburner


Feedburner is a RSS company that make syndication more simple.

Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.

The purchase of Feedburner by Google presents an interesting scenario for the growth of RSS feedreading adoption. It's been our opinion that such adoption will get a boost from Microsoft, which has built RSS feed technology into its newest builds of Outlook, Internet Explorer, and Vista.
Feedburner makes feeds easier for the common Internet surfer to use. Microsoft's products will encourage a lot of people to subscribe to feeds. Google's acquisition lets them see all of the Feedburner subscriptions have, whether through a Microsoft product or any other reader.

With Microsoft putting feedreading into the hands of millions of computer users, Google just has to encourage feed publishers to use Feedburner, already an outstanding product.

by O.J.V at ojvcentral

Tuesday, May 22, 2007

New release of Google Trends


Google is making a list over the most popular Search Phrases and present it Daily

The experimental Google Trends site has added another measurement for searches, highlighting the hottest trends for site visitors. Google Trends shows how search terms have been queried over time. It plots the number of searches on a graph, and can plot multiple search terms to show how trendy they have been in comparison. The top ten hot trends appear on the Trends home page. A link to more hot trends shows the top 100 as currently determined by Google. At press time, searches related to the final episode of 'The Bachelor' dominated the top ten.

more at WebproNews

O.J.V at ojvcentral and ojv.no

Monday, May 21, 2007

Google Cracking Down on AdSense Arbitrage

Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense variety, are being kicked out of the AdSense program as of June 1. The site involved has an "unsuitable business model," and most of the targeted publishers are earning significant amounts of money from AdSense. (Though how much of that money is being pumped back into AdWords to drive traffic to the site is not known, of course). Google will pay the publishers through the end of May.

Parhaps this could be good news for advertisers, since it should help clean up the content network:

From a business perspective, it does make perfect sense for Google to make this move, since so many Google AdWords advertisers refuse to advertise on the content network because there are so many "Made for AdSense" style sites as well as those doing arbitrage. So in the long run, it could mean more money for publishers if/as advertisers return to the content network.

In the short-term, this could affect publishers not engaging in MFA sites, since these large-scale arbitrageurs will take their ads out of the program. These publishers could see at least a temporary drop in earnings, but a better-quality content network could bring in more advertisers in the long run.

O.J.V at ojvcentral and ojv.no

Sunday, May 06, 2007

Google software made for Mac


Mac users have been blessed with an easy-to-use tool for searching deep inside documents, not just their file names. So it struck me as odd that Google would offer similar software.

But after playing with Google Desktop for Mac, I'm partly sold.
Desktop shares many characteristics with the Spotlight search tool that Apple ships free with new Mac computers. In fact, Desktop works by borrowing many of Spotlight's core components and settings, so tweaks you make to Spotlight will automatically update Desktop.
But Desktop, a free download from Google's Web site, goes further in letting you search Web pages you've visited and e-mail you've sent and received using Google's Gmail service (You're limited to one account). It also keeps previous versions of documents and those you've deleted.
Users of Desktop for Microsoft Corp.'s Windows computers will surely find the Mac version familiar and likable, even if many of the Windows features are missing from the Mac's preliminary "beta" release.
People familiar with Spotlight, on the other hand, face a sea change: Desktop is more comprehensive.

ojvcentral

Saturday, May 05, 2007

Study Concludes That Many Top News Sites Don't Do RSS Well

From E&P site

A new study from the International Center for Media and Public Agenda, looking at 19 top news sites, released today concludes that RSS feeds work very poorly for anyone who uses news for more than infotainment.

Cited as among the best users of RSS: The Los Angeles Times, ABC News, Christian Science Monitor, BBC World Service and Fox News.

Among the worst: Al Jazeera, The Guardian and The New York Times.

Rather than RSS, the study found, casual news consumers users should
just stick with Google's Top Stories.

"The problem," the study concludes, "is that many news outlets don't want to share all the news that's on their site—especially stories that are not staff-written or produced. One reason may be that such stories, such as those by AP or Reuters, don't carry the 'brand' of the news organization. But without those stories, many RSS feeds are not truly delivering news 24/7 and, in addition, lack the breadth of news their home sites deliver.

"As a result, RSS users have no idea what they're missing. The study
illuminated how difficult it was to get even all of the staff-generated
stories from "today" via RSS feeds. And without going back to the home
site and checking, a user doesn't know exactly what is NOT being sent
via the RSS feeds. What's more, the study uncovered, just because two
separate news outlets both have feeds labeled "International" hardly
means that they have decided to send the same type or quantity of news
through their feeds."

The full study is at:

http://www.icmpa.umd.edu

ojvcentral

Wednesday, May 02, 2007

New facelift for Adsense



Following the facelift have been done to Adsense. Now they start's the same process for the AdSense homepage. You may have noticed recently that when you sign in, it's taken on a different appearance (at least sometimes). Over the next few days, you can expect to see this new homepage design more frequently as they will roll out this change. If you haven't yet caught a glimpse of the new layout, here's a sneak peek:

ojvcentral

Tuesday, April 24, 2007

Yahoo use now PayPal to Checkout in Search Results

Yahoo! & have released a new program that will be using PayPal checkout icon appearing in Yahoo. The is aimed at creating a secure and seamless shopping experience for Yahoo! Searchers, and perhaps more sales for advertisers.

When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user's query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant's name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks.

With an estimated 130 million PayPal customers already on the internet, the new program could be a great way for Yahoo! to encourage more PayPal merchants to sign up for their pay-per-click advertising program.

It's also an attractive program for new online businesses that are choosing which merchant facility to offer. By highlighting the payment options in advertising, it should help to reduce secure shopping fears, a conversion hurdle new businesses would surely like to avoid.

All told, one of the key goals of this initiative is to combat the growing adoption of Google Checkout by ecommerce sites. I wouldn't be surprised if we see a similar integrated checkout and advertising model from Google in the not too distant future.

OJV at ojvcentral

Saturday, April 21, 2007

New API from Google Enables Easy RSS Mashups



This week Google rolled out a new API designed to let Javascript developers mashup RSS feeds using simple Ajax code.

As with other Google APIs, you’ll need to sign up for a domain-based API key and from there you can cut-and-paste code from some of the sample applications Alternately, if your Javascript-fu is up to it, you can start mashing your own collection of feeds.

Google’s Feed API is handy because it lets developers work around Javascript’s same-origin policy, which is a security mechanism designed to prevent scripts loaded from one domain from getting or setting properties of a document from a different domain.

The Google Feed API allows you to do exactly that by using FeedFetcher, the same feed caching and sharing mechanism found in Google Reader.

Some more technical details:

· Data can be passed using either JSON or XML

· The AJAX Feed API only provides access to publicly accessible feeds

· Just about every feed format is supported, including Atom.

If you’ve used other Google Ajax APIs you’ll recognize some familiar patterns and it shouldn’t be too difficult to get up to speed. For Newcomers, here are the documentation..

ojvcentral

Friday, April 20, 2007

Yahoo release new advertising system PANAMA

It’s expected to help Yahoo regain lost ground

The Panama system is designed to challenge Google's AdSense pay-per-click programme.

Google lets advertisers bid on keywords and charges a fee per click. The company favours relevant advertising by positioning ads that receive the most clicks at the top of the search results page.

This ensures that consumers are presented with relevant ads, and maximises Google's revenues.

Yahoo's new system is expected to allow for similar granular targeting and should help the search provider increase its revenues.

Panama will replace the advertising technology that Yahoo acquired from pay-per-click provider Overture in 2003.

The acquisition allowed the firm to increase its advertising revenue, but Yahoo's failure to further develop the system and integrate it with other systems over time caused it to fall behind Google in the online advertising market.



ojvcentral

Thursday, April 19, 2007

What is really Online Advertising about

Advertising is really about relevance, it's really about efficiency, it's really about measurability. Advertising is both an art and a science.

ojvcentral

Friday, April 06, 2007

Google is on their way into Television Advertising, through Deal with EchoStar


Google promises to expand into TV advertising is expanding, signing a multi-year ad distribution deal with satellite television provider, EchoStar Communications Corp.

EchoStar will make a “significant amount of ad inventory” available to the web giant, which will then sell the commercial spots using an automated system.

After experiencing unprecedented success in the pay-per-click online advertising market, Google has repeatedly stated plans to extend its unique brand of highly targeted, cost-effective advertising into offline markets like print, radio, and television.

The television advertising system developed by Google will automate the process of buying and selling ads on EchoStar’s 125 satellite channels throughout America. The service is currently being tested by EchoStar, and should be commercially available sometime next month.

ojvcentral

Wednesday, April 04, 2007

Two Tips to Manage Your Business Reputation Online

Business reputation management is one of the most commonly neglected elements of the marketing process.

The tips outlined below will not only make reputation management far less time consuming, but allow you to be proactive in building your business' status.

Step 1 - Google & Yahoo! Search Engine Alerts
Did you know that you can set-up alerts with search engines like Google and Yahoo! so that you receive an update email anytime they index content relevant to your business? Simply sign up for alerts at:

Google Alerts
Yahoo! Alerts

Then to manage your reputation, set up alerts for your company name and other industry related terms. As soon as the search engines index content about your business or industry you'll know about it, and can go about taking any action if required.

Step 2 - Social Media Management with Serph
The growth of web 2.0 and consumer generated content has made it much easier to manage your reputation online but also made it vital to keep track of any relevant social web activity.

Serph - a new social media search tool that just came out of beta makes social web reputation management a breeze. Simply visit www.serph.com and enter your company name or relevant industry keywords into the search box.

The results page will list all the latest references to your search query from across the social web and blogosphere. Then click the orange RSS Feed button to have any new items fed directly to you via your RSS reader.

The best part of social buzz be it good or bad, is that getting involved in the conversation is simple. Most blogs and social sites are designed to encourage discussion through commenting and linking functions. So when you find out about relevant buzz, the best thing to do is get involved.

So make a commitment to your business and start managing its online reputation. Remember - reputation management is not just about waiting for bad PR and then reacting to it. The best approach is creating own buzz and getting others talking!

ojvcentral

Wednesday, March 28, 2007

Why should you get involved in RSS


Why RSS?

Really Simple Syndication is an XML-based format for content distribution. News, Information, enterprise applications and blogs can all be published in RSS.
Rss is a great way to increase your visibility. Integrate RSS into existing SEO and marketing strategy gives a killer strategy.

RSS search engine

By O.J.V at ojvcentral

Sunday, February 11, 2007

Yahoo lauches new RSS service

Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line.

According to the official site, Pipes is a free online service that lets you remix popular feed types and create data mashups using a visual editor. You can use Pipes to run your own web projects or publish and share your own web services without ever having to write a line of code.

Here is a userguide to Pipes

ojvcentral.com
O.J. Vik

Wednesday, January 17, 2007

Use RSS/Blog to expand your business


Blogs and RSS feeds are essential online business tools. Building a trustful relationship is very important to doing business online. Keeping an online Blog or daily journal is another way of building trust and keeping in contact with your customers or clients. Everyone likes to be a part of a group, a member of the club - having a company blog will help keep everyone a member of your business.

Blog and RSS feeds are a way to instantly connect with your visitors or customers. Podcasting and broadcatching (video casting) are excellent ways to more personally connect with your clients. Videos are all the rage right now and savvy marketers are using them in their advertising and marketing. Why should Google and YouTube had all the fun?

RSS (Really Simple Syndication, original acronym stood for Rich Site Summary) will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista expect RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.

RSS Resurche page

O.J.Vik

Friday, January 12, 2007

An example of a larger RSS trend


RSS puts users in full control of their content. Consumers can read what they want and add, delete, or change their subscriptions. Individual RSS feeds allow people to choose exactly what they want and don't want from marketers in the feed.

RSS isn't the perfect marketing medium, but as adoption continues to grow, marketers are taking notice. Where we are now reminds me of the early days of e-mail marketing. Forrester reports that 57 percent of marketers say they are interested in adding RSS to their marketing mix. The release of Internet Explorer 7 with RSS integrated into the browser will expose millions of new users to RSS, and the potential widespread audience is one that marketers will want to reach. The next year will be an exciting one for RSS marketing and a great time to start thinking outside the inbox.

O. J. V