Google+ Badge

Wednesday, January 17, 2007

Use RSS/Blog to expand your business

Blogs and RSS feeds are essential online business tools. Building a trustful relationship is very important to doing business online. Keeping an online Blog or daily journal is another way of building trust and keeping in contact with your customers or clients. Everyone likes to be a part of a group, a member of the club - having a company blog will help keep everyone a member of your business.

Blog and RSS feeds are a way to instantly connect with your visitors or customers. Podcasting and broadcatching (video casting) are excellent ways to more personally connect with your clients. Videos are all the rage right now and savvy marketers are using them in their advertising and marketing. Why should Google and YouTube had all the fun?

RSS (Really Simple Syndication, original acronym stood for Rich Site Summary) will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista expect RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.

RSS Resurche page


Friday, January 12, 2007

An example of a larger RSS trend

RSS puts users in full control of their content. Consumers can read what they want and add, delete, or change their subscriptions. Individual RSS feeds allow people to choose exactly what they want and don't want from marketers in the feed.

RSS isn't the perfect marketing medium, but as adoption continues to grow, marketers are taking notice. Where we are now reminds me of the early days of e-mail marketing. Forrester reports that 57 percent of marketers say they are interested in adding RSS to their marketing mix. The release of Internet Explorer 7 with RSS integrated into the browser will expose millions of new users to RSS, and the potential widespread audience is one that marketers will want to reach. The next year will be an exciting one for RSS marketing and a great time to start thinking outside the inbox.

O. J. V