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Tuesday, April 24, 2007

Yahoo use now PayPal to Checkout in Search Results

Yahoo! & have released a new program that will be using PayPal checkout icon appearing in Yahoo. The is aimed at creating a secure and seamless shopping experience for Yahoo! Searchers, and perhaps more sales for advertisers.

When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user's query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant's name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks.

With an estimated 130 million PayPal customers already on the internet, the new program could be a great way for Yahoo! to encourage more PayPal merchants to sign up for their pay-per-click advertising program.

It's also an attractive program for new online businesses that are choosing which merchant facility to offer. By highlighting the payment options in advertising, it should help to reduce secure shopping fears, a conversion hurdle new businesses would surely like to avoid.

All told, one of the key goals of this initiative is to combat the growing adoption of Google Checkout by ecommerce sites. I wouldn't be surprised if we see a similar integrated checkout and advertising model from Google in the not too distant future.

OJV at ojvcentral

Saturday, April 21, 2007

New API from Google Enables Easy RSS Mashups

This week Google rolled out a new API designed to let Javascript developers mashup RSS feeds using simple Ajax code.

As with other Google APIs, you’ll need to sign up for a domain-based API key and from there you can cut-and-paste code from some of the sample applications Alternately, if your Javascript-fu is up to it, you can start mashing your own collection of feeds.

Google’s Feed API is handy because it lets developers work around Javascript’s same-origin policy, which is a security mechanism designed to prevent scripts loaded from one domain from getting or setting properties of a document from a different domain.

The Google Feed API allows you to do exactly that by using FeedFetcher, the same feed caching and sharing mechanism found in Google Reader.

Some more technical details:

· Data can be passed using either JSON or XML

· The AJAX Feed API only provides access to publicly accessible feeds

· Just about every feed format is supported, including Atom.

If you’ve used other Google Ajax APIs you’ll recognize some familiar patterns and it shouldn’t be too difficult to get up to speed. For Newcomers, here are the documentation..


Friday, April 20, 2007

Yahoo release new advertising system PANAMA

It’s expected to help Yahoo regain lost ground

The Panama system is designed to challenge Google's AdSense pay-per-click programme.

Google lets advertisers bid on keywords and charges a fee per click. The company favours relevant advertising by positioning ads that receive the most clicks at the top of the search results page.

This ensures that consumers are presented with relevant ads, and maximises Google's revenues.

Yahoo's new system is expected to allow for similar granular targeting and should help the search provider increase its revenues.

Panama will replace the advertising technology that Yahoo acquired from pay-per-click provider Overture in 2003.

The acquisition allowed the firm to increase its advertising revenue, but Yahoo's failure to further develop the system and integrate it with other systems over time caused it to fall behind Google in the online advertising market.


Thursday, April 19, 2007

What is really Online Advertising about

Advertising is really about relevance, it's really about efficiency, it's really about measurability. Advertising is both an art and a science.


Friday, April 06, 2007

Google is on their way into Television Advertising, through Deal with EchoStar

Google promises to expand into TV advertising is expanding, signing a multi-year ad distribution deal with satellite television provider, EchoStar Communications Corp.

EchoStar will make a “significant amount of ad inventory” available to the web giant, which will then sell the commercial spots using an automated system.

After experiencing unprecedented success in the pay-per-click online advertising market, Google has repeatedly stated plans to extend its unique brand of highly targeted, cost-effective advertising into offline markets like print, radio, and television.

The television advertising system developed by Google will automate the process of buying and selling ads on EchoStar’s 125 satellite channels throughout America. The service is currently being tested by EchoStar, and should be commercially available sometime next month.


Wednesday, April 04, 2007

Two Tips to Manage Your Business Reputation Online

Business reputation management is one of the most commonly neglected elements of the marketing process.

The tips outlined below will not only make reputation management far less time consuming, but allow you to be proactive in building your business' status.

Step 1 - Google & Yahoo! Search Engine Alerts
Did you know that you can set-up alerts with search engines like Google and Yahoo! so that you receive an update email anytime they index content relevant to your business? Simply sign up for alerts at:

Google Alerts
Yahoo! Alerts

Then to manage your reputation, set up alerts for your company name and other industry related terms. As soon as the search engines index content about your business or industry you'll know about it, and can go about taking any action if required.

Step 2 - Social Media Management with Serph
The growth of web 2.0 and consumer generated content has made it much easier to manage your reputation online but also made it vital to keep track of any relevant social web activity.

Serph - a new social media search tool that just came out of beta makes social web reputation management a breeze. Simply visit and enter your company name or relevant industry keywords into the search box.

The results page will list all the latest references to your search query from across the social web and blogosphere. Then click the orange RSS Feed button to have any new items fed directly to you via your RSS reader.

The best part of social buzz be it good or bad, is that getting involved in the conversation is simple. Most blogs and social sites are designed to encourage discussion through commenting and linking functions. So when you find out about relevant buzz, the best thing to do is get involved.

So make a commitment to your business and start managing its online reputation. Remember - reputation management is not just about waiting for bad PR and then reacting to it. The best approach is creating own buzz and getting others talking!