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Thursday, May 24, 2007

Google Buy Feedburner

Feedburner is a RSS company that make syndication more simple.

Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.

The purchase of Feedburner by Google presents an interesting scenario for the growth of RSS feedreading adoption. It's been our opinion that such adoption will get a boost from Microsoft, which has built RSS feed technology into its newest builds of Outlook, Internet Explorer, and Vista.
Feedburner makes feeds easier for the common Internet surfer to use. Microsoft's products will encourage a lot of people to subscribe to feeds. Google's acquisition lets them see all of the Feedburner subscriptions have, whether through a Microsoft product or any other reader.

With Microsoft putting feedreading into the hands of millions of computer users, Google just has to encourage feed publishers to use Feedburner, already an outstanding product.

by O.J.V at ojvcentral

Tuesday, May 22, 2007

New release of Google Trends

Google is making a list over the most popular Search Phrases and present it Daily

The experimental Google Trends site has added another measurement for searches, highlighting the hottest trends for site visitors. Google Trends shows how search terms have been queried over time. It plots the number of searches on a graph, and can plot multiple search terms to show how trendy they have been in comparison. The top ten hot trends appear on the Trends home page. A link to more hot trends shows the top 100 as currently determined by Google. At press time, searches related to the final episode of 'The Bachelor' dominated the top ten.

more at WebproNews

O.J.V at ojvcentral and

Monday, May 21, 2007

Google Cracking Down on AdSense Arbitrage

Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense variety, are being kicked out of the AdSense program as of June 1. The site involved has an "unsuitable business model," and most of the targeted publishers are earning significant amounts of money from AdSense. (Though how much of that money is being pumped back into AdWords to drive traffic to the site is not known, of course). Google will pay the publishers through the end of May.

Parhaps this could be good news for advertisers, since it should help clean up the content network:

From a business perspective, it does make perfect sense for Google to make this move, since so many Google AdWords advertisers refuse to advertise on the content network because there are so many "Made for AdSense" style sites as well as those doing arbitrage. So in the long run, it could mean more money for publishers if/as advertisers return to the content network.

In the short-term, this could affect publishers not engaging in MFA sites, since these large-scale arbitrageurs will take their ads out of the program. These publishers could see at least a temporary drop in earnings, but a better-quality content network could bring in more advertisers in the long run.

O.J.V at ojvcentral and

Sunday, May 06, 2007

Google software made for Mac

Mac users have been blessed with an easy-to-use tool for searching deep inside documents, not just their file names. So it struck me as odd that Google would offer similar software.

But after playing with Google Desktop for Mac, I'm partly sold.
Desktop shares many characteristics with the Spotlight search tool that Apple ships free with new Mac computers. In fact, Desktop works by borrowing many of Spotlight's core components and settings, so tweaks you make to Spotlight will automatically update Desktop.
But Desktop, a free download from Google's Web site, goes further in letting you search Web pages you've visited and e-mail you've sent and received using Google's Gmail service (You're limited to one account). It also keeps previous versions of documents and those you've deleted.
Users of Desktop for Microsoft Corp.'s Windows computers will surely find the Mac version familiar and likable, even if many of the Windows features are missing from the Mac's preliminary "beta" release.
People familiar with Spotlight, on the other hand, face a sea change: Desktop is more comprehensive.


Saturday, May 05, 2007

Study Concludes That Many Top News Sites Don't Do RSS Well

From E&P site

A new study from the International Center for Media and Public Agenda, looking at 19 top news sites, released today concludes that RSS feeds work very poorly for anyone who uses news for more than infotainment.

Cited as among the best users of RSS: The Los Angeles Times, ABC News, Christian Science Monitor, BBC World Service and Fox News.

Among the worst: Al Jazeera, The Guardian and The New York Times.

Rather than RSS, the study found, casual news consumers users should
just stick with Google's Top Stories.

"The problem," the study concludes, "is that many news outlets don't want to share all the news that's on their site—especially stories that are not staff-written or produced. One reason may be that such stories, such as those by AP or Reuters, don't carry the 'brand' of the news organization. But without those stories, many RSS feeds are not truly delivering news 24/7 and, in addition, lack the breadth of news their home sites deliver.

"As a result, RSS users have no idea what they're missing. The study
illuminated how difficult it was to get even all of the staff-generated
stories from "today" via RSS feeds. And without going back to the home
site and checking, a user doesn't know exactly what is NOT being sent
via the RSS feeds. What's more, the study uncovered, just because two
separate news outlets both have feeds labeled "International" hardly
means that they have decided to send the same type or quantity of news
through their feeds."

The full study is at:


Wednesday, May 02, 2007

New facelift for Adsense

Following the facelift have been done to Adsense. Now they start's the same process for the AdSense homepage. You may have noticed recently that when you sign in, it's taken on a different appearance (at least sometimes). Over the next few days, you can expect to see this new homepage design more frequently as they will roll out this change. If you haven't yet caught a glimpse of the new layout, here's a sneak peek: