Feedburner is a RSS company that make syndication more simple.Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.
The purchase of Feedburner by Google presents an interesting scenario for the growth of RSS feedreading adoption. It's been our opinion that such adoption will get a boost from Microsoft, which has built RSS feed technology into its newest builds of Outlook, Internet Explorer, and
Feedburner makes feeds easier for the common Internet surfer to use. Microsoft's products will encourage a lot of people to subscribe to feeds. Google's acquisition lets them see all of the Feedburner subscriptions have, whether through a Microsoft product or any other reader.
by O.J.V at ojvcentral