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Tuesday, December 25, 2007

Mobile Advertising: More Talk than Action in 2007 - ClickZ

Mobile Advertising: More Talk than Action in 2007

Apple iPhone, the mobile darling of 2007, and lesser known Wi-Fi enabled handsets set the foundation for mobile advertising in coming years, industry analysts said.

This new generation of devices offer capabilities, such as high-speed data connections and Wi-Fi access, that stand to lure more consumers to access the Web using mobile devices.

From Internet Marketing and Online Annonsering

Thursday, December 20, 2007

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America:

Even as attention has been focused on Google's 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America Movil. Under the deal, which spans 16 countries and roughly 143 million mobile subscribers in Latin America and the Caribbean, Yahoo's oneSearch 'will be the default mobile search service on America Movil's wireless carriers' portals.

From Internet Marketing and Online Annonsering

Is mobile advertising not what it's cracked up to be? - BloggingStocks

Is mobile advertising not what it's cracked up to be? - BloggingStocks:

Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) have been saying for years that the next frontier for internet-based advertising is the cellphone screen. With wireless handsets having high-speed data connections and really impressive (but small) screens, and with cellphones outselling PCs one would think both companies are right on the money. Not a quarterly conference call with Google can go by without CEO Eric Schmidt alluding to the mobile ad space as a whole new frontier for Google.

From Internet Marketing and Online Annonsering

Wednesday, December 19, 2007

MarketingSherpa: Mobile Social Networking: 8 Strategies for B-to-B Marketers

Mobile Social Networking: 8 Strategies for B-to-B Marketers:

B-to-B mobile social networking is expected to become more valuable as handheld technology evolves. That’s because busy business execs want (and need) access to information and their contacts while they’re on the move.
Business-to-business mobile social networking is expected to gain even more traction as a marketing tool in 2008.

From Website Optimization

Google Dumps The Supplemental Results Label

Google Dumps The Supplemental Results Label:

As many expected, Google has announced that it is dumping the supplemental result label for pages listed within its supplemental index. Does that mean the supplemental index has gone away? No. But Google promises that being in the supplemental index versus the main index should be less of an issue for site owners, going forward.
Back in September 2003, Google unveiled the supplemental index as a way for it to index more pages from the web but not get bogged down actually searching through those billions and billions of them unless necessary. By and large, it was less important pages that ended up in the supplemental index. If Google's main index -- containing what it considered the best or most important pages -- didn't seem to have a match, then Google would look to the supplemental index for listings.

From Internet Marketing

Sunday, December 16, 2007

Google's GPhone and Android

You heard about the latest Google Phone (often called GPhone) hype, right? Contrary to popular belief and recent expectations throughout the years, this phone won't be manufactured by just one company, but rather a collective in which there are 34 members. This consortium is the "Open Handset Alliance™."

Their primary goal is to develop open standards for mobile phones and devices. This includes their latest project design called Android™, which is going to become the first open source complete platform akin to a free operating system. Summing these up, members of this alliance share the vision for changing the mobile experience for customers, and they are pretty damn committed.

This Android project looks very promising for numerous reasons. First, since it is based on the Linux Kernel (which is part of the Linux Operating System), it's going to become open source and free to all mobile phone manufacturers, carriers and services. As a result, potential competitors like Palm, Symbian, Windows Mobile (derived from Windows CE) will be outperformed with ease, at least in terms of price.

All in all, the advantages of Android platform include easier commercialization because the software is free, and developers and manufacturers can optimize their applications more effectively because the API ought to be very comprehensive, web-ready, and easy for developers to use. In two words: innovation ready.

From Internet Marketing

Saturday, December 15, 2007

Japan and South Korea Leading in Mobile Advertising with Newly Developed Methods, Says ABI Research

Japan and South Korea Leading in Mobile Advertising with Newly Developed Methods, Says ABI Research:

Globally, mobile marketing has been regarded as a new way to monetize services and develop new sources of revenue for mobile operators. Japanese and South Korean operators are building on existing technologies and consumer preferences to pioneer this new medium. By 2012, the total value of all mobile advertising and marketing will reach $1.2 billion and $684 million in the two countries respectively. With closely-targeted marketing using demographic data from existing mobile subscribers, mobile ads over phones are effective in reaching consumers who are open to receiving commercial messages.

From Internet Marketing and Online Annonsering

Monday, December 10, 2007

MSN Mobile Launches Advertising and Premium Content

MSN Mobile Launches Advertising and Premium Content:

Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today.

From Free SEO Tools

MSN Introduces Advertising On Mobile Portal

MSN Introduces Advertising On Mobile Portal:

Not long ago Microsoft's MSN relaunched its WAP portal. Today the company is introducing display advertising (graphical and text ads) to MSN Mobile in the US market. (Mobile display advertising is already present on MSN in Belgium, France, Japan, Spain and the UK.) According to AP, inaugural advertisers include Bank of America, Ford (Jaguar) and Viacom (Paramount).

From Internet Advertising and Online Annonsering

Wednesday, December 05, 2007

Mobile advertising all set to take off in India- Telecom-News By Industry-News-The Economic Times

Mobile advertising all set to take off in India:

Mobile advertising, a $1 billion industry globally with a three billion subscriber base, is set to take off in a big way in India too. Service providers, market research firms and independent companies, which just focus on this medium, are all seeing value in the expanding Indian mobile market, estimated to be 500 million subscribers by 2010.

From Internet Marketing

Google Pre-Launches New iPhone Interface

Google Pre-Launches New iPhone Interface:

If you visit Google.com from an iPhone, you now get a menu of services to choose from - home (search box), Gmail, Calendar, Reader and More (docs, sms, goog-411, news, photos, blogger and notebook). It’s basically all of the core Google services, accessible from a single easy to use menu.

From Internet Marketing and Online Annonsering

Search Engine Marketing Blog by ineedhits: New Google Release: "My Location" for Google Maps Mobile

New Google Release: "My Location" for Google Maps Mobile

Google has recently released a new service for Google Maps Mobile users which allows them to use a GPS without actually connecting to a GPS satellite.

This new service, My Location provides approximate location information for those of us who haven't got a GPS.

For those of us lucky enough to have a GPS, it can also compliment GPS locations information because My Location works better indoors than GPS, it doesn't drain the phone battery as quickly and can produce a quicker result, although it may not be as accurate as GPS.

From Internet Marketing and Online Annonsering

Saturday, December 01, 2007

DailyTech - Google Rolls Out Mobile Phone Locator

DailyTech - Google Rolls Out Mobile Phone Locator:

Google took the concept behind this existing technology and on Wednesday unveiled how it is modifying this idea into something new and different. Google is looking to give those without a GPS equipped phone the ability to use their phone as a locater on Google Maps.

From Internet Marketing and Internet Annonsering

Inside AdWords: What's new with mobile ads

Inside AdWords: What's new with mobile ads

According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected a factor of 50 - within the next four years.

From Internet Marketing and Online Annonsering