Google has resently purchased AdMob. And Admob has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.
"For the first time, mobile video is truly interactive as we've included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player," says AdMob VP Product Ali Diab. The in-player action buttons enable users to browse web sites, view additional videos, etc. while the video is playing.
See a Video from Webpronews