Mobile Advertising News
News about Mobile Advertising and Marketing on mobile web.
Monday, March 11, 2013
Tablets now account for more web traffic than smartphones
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
new data from Adobe
shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.
This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.
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Odd J. Vik
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