Google Mobile Ads Blog: Introducing a new AdMob: Improved tools to help ap...

Google Mobile Ads Blog: Introducing a new AdMob: Improved tools to help ap...: We’re committed to helping app developers with discovery, distribution and monetization on all platforms so they can continue doing what ...

Inside AdWords: Reach local customers searching on Google Maps

Inside AdWords: Reach local customers searching on Google Maps: Whether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and use...

Inside AdWords: Understanding smartphone use in stores: Shoppers w...

Inside AdWords: Understanding smartphone use in stores: Shoppers w...: Smartphones are our constant shopping companions - helping us research, compare, and even purchase products online and in stores. We’ve alr...

Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting

Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase”report (with Telmetrics), based on Nielsen data. Read More

Mobile Traffic To Local Sites Growing Faster 

The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data are from Q4, the trends and traffic figures in the report are probably slightly higher now.

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Google Ads Developer Blog: AdMob eCPM Floor Beta: Best Practices

Google Ads Developer Blog: AdMob eCPM Floor Beta: Best Practices: We recently announced the ability to set an eCPM floor when making requests to the AdMob network. This post will show you how to set up thi...