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Monday, April 24, 2017

Monetizing with Adsense

Ensure your ads are mobile responsive and automatically adapt to different screen sizes - this way you can create a great user experience and continue to earn revenue when people view your blog on a smartphone or tablet.

Guide to blog monetisation, here`s how:
  1. Your content
  2. Ad networks
  3. Target the right audience
  4. The ad glossary
  5. Other ways to monetise your content
  6. When your ads are up and running, what to do.

Your content

Your content can introduce your readers to new concepts and resources, help them troubleshoot problems, entertain them and inform their decision making process.

But understand the following: For the most part, readers expect to consume your content without paying for it, even if you pour considerable time and resources into making it. So how can you monetise content your audience expects to get for free? One option is to sell advertising spaces alongside your content to relevant advertisers who are keen to reach your audience.
For small businesses, finding advertisers could be challenging and time-consuming, particularly when it comes time to arranging and managing ad campaigns with a large number of publishers.

Her are the online advertising networks that can help:

Ad networks
Online advertising networks bring together advertisers and publishers using automated targeting technology. Google and Facebook have large ad networks, and there are also others like AOL Advertising or Yahoo's publisher network dedicated to placing ads at scale across the Internet.

Turning your blog or website into a destination for ads is quite simple. You sign up with an ad network, add some code on your site and start displaying ads. Advertisers pay the network for the ads, and then that revenue is shared between you and the network. The largest share of revenue generally goes to you, the publisher.

Target the right audience

To ensure the ads on your blog reach the right audience, there are a number of targeting methods ad networks may use in assisting to achieve high relevancy.
  • Contextual targeting allows advertisers to place ads on a web page based on the words and subject matter of that page. Similar to a keyword-targeted search campaign, advertisers choose a small number of keywords on a particular theme and then the network matches their ads to pages or articles on the same subject.
  • Placement targeting allows advertisers to choose a number of specific sites for their advertising. This affords the advertiser more control over where their ads are shown.
  • Remarketing or personalised advertising lets advertisers target users based on their past browsing behavior. Although this strategy is based on targeting people rather than content, it can still produce good results for publishers. Since ads are tailored to the known interests of visitors, users may be more inclined to click.

The ad glossary

Glossary to some of the most common words used:
  • Cost-per-click (CPC): Is the money you earn each time a user clicks on your ad.
  • Cost Per Mille (CPM): CPM mean "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. The number is useful because it allows you to compare the efficiency of ads across networks or campaigns.
  • Revenue Per Mille (RPM)Represents the estimated earnings you'd accrue for every 1000 impressions you receive. RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000 [RPM = (Estimated earnings / Number of page views) * 1000].
  • Clickthrough Rate (CTR): The clickthrough rate is the percentage of impressions that led to a click. 
  • Viewability: Whether an ad on the Web is typically seen on a user's screen. Sometimes ads are said to be shown, but in reality users might need to scroll down to see them. AdWords, for example, lets advertisers choose 'above-the-fold' targeting, which guarantees that an ad is viewable when the page loads.

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