Analytics Blog: Smarter remarketing with Google Analytics

Analytics Blog: Smarter remarketing with Google Analytics: Sometimes, less is more. While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google An...

DoubleClick Advertiser Blog: DoubleClick Studio Certification Program Updates

DoubleClick Advertiser Blog: DoubleClick Studio Certification Program Updates: At the beginning of March, we announced a month-long campaign to revamp our DoubleClick Studio Certification program. Over the course of...

Analytics Blog: Tell a Meaningful Story With Data

Analytics Blog: Tell a Meaningful Story With Data: This article was  originally posted  on Google Think Insights. Most organizations recognize that being a successful, data-driven com...

Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site | mobiThinking

Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site | mobiThinking
The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.

Universal Analytics and Google Glass

DoubleClick Search: Making eyes at ROI: Love notes from DoubleClick cu...

DoubleClick Search: Making eyes at ROI: Love notes from DoubleClick cu...: Each year, people are falling deeper in love with Valentine’s Day; in fact, this year’s numbers show consumers will spend $1.6 billion ...

How We Are Entering The Second Phase Of The Mobile Revolution

Think your smartphone is smart? You ain't seen nothing yet. The technology that powers mobile is in the process of spreading, well, everywhere, and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items ... you name it, and the innovations that were developed for smartphones are going to help define the new things they'll do and how you'll use them.

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Analytics Blog: Optimizing AdSense Revenue Using Google Analytics

Analytics Blog: Optimizing AdSense Revenue Using Google Analytics: Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue...

Analytics Blog: Launching Real-Time Events and Conversions Reports...

Analytics Blog: Launching Real-Time Events and Conversions Reports...: It wasn’t too long ago that we launched events and conversions in Google Analytics Real-Time reports. We’ve heard from many of you who...

Google Ads Developer Blog: Upgrade to the new Google Mobile Ads SDK for Andro...

Google Ads Developer Blog: Upgrade to the new Google Mobile Ads SDK for Andro...: The new Google Mobile Ads SDK for Android is now included as part of Google Play services 4.0 . As an Android developer, you’re probably f...

DoubleClick Advertiser Blog: Making Mobile Work Across the Advertising Industry...

DoubleClick Advertiser Blog: Making Mobile Work Across the Advertising Industry...: Throughout the month of October, we’ve sparked a conversation around mobile in our industry; we’ve uncovered some of the challenges preven...

Mobile is transforming your Business

Customers are going mobile, are you?

Mobile technology is transforming the business’ marketing efforts, giving them the opportunity to engage with their customers at a more personal level.

There are two factors that will contribute to the significant increase in consumer mobile use: speed and usability.

Read More at Explore B2B

Analytics Blog: The rundown: New products and features announced t...

Analytics Blog: The rundown: New products and features announced t...: Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics t...

Introducing Google Tag Manager for Mobile Apps

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all.

Read more at Google Analytic Blog

Official Google Webmaster Central Blog: Making smartphone sites load fast

Official Google Webmaster Central Blog: Making smartphone sites load fast: Webmaster level: Intermediate Users tell us they use smartphones to search online because it’s quick and convenient, but today’s average ...

Inside AdWords: Introducing the Google Databoard: A new way to exp...

Inside AdWords: Introducing the Google Databoard: A new way to exp...: It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- wi...

Mobile Analytics

To understand your mobile sites, apps and ads and how they drive business to you is becoming more important every day. Google Analytics lets you measure mobile sites, apps and visits from web-enabled mobile devices, including both high-end and basic phones and tablets. We help marketers win across screens and devices by giving them insights to be relevant to customers to help them win the moments that matter. Set yourself up to create targeted and efficient marketing campaigns that reach your visitors wherever they are.

Read more at Google Analytics Mobile

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: Webmaster level: Intermediate Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to e...

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...: As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a d...