How We Are Entering The Second Phase Of The Mobile Revolution

Think your smartphone is smart? You ain't seen nothing yet. The technology that powers mobile is in the process of spreading, well, everywhere, and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items ... you name it, and the innovations that were developed for smartphones are going to help define the new things they'll do and how you'll use them.

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+Dan Rowinski

  

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Analytics Blog: Optimizing AdSense Revenue Using Google Analytics

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Analytics Blog: Launching Real-Time Events and Conversions Reports...

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Google Ads Developer Blog: Upgrade to the new Google Mobile Ads SDK for Andro...

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Mobile is transforming your Business

Customers are going mobile, are you?

Mobile technology is transforming the business’ marketing efforts, giving them the opportunity to engage with their customers at a more personal level.

There are two factors that will contribute to the significant increase in consumer mobile use: speed and usability.

Read More at Explore B2B

Analytics Blog: The rundown: New products and features announced t...

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Introducing Google Tag Manager for Mobile Apps

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all.

Read more at Google Analytic Blog

Official Google Webmaster Central Blog: Making smartphone sites load fast

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Inside AdWords: Introducing the Google Databoard: A new way to exp...

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Mobile Analytics

To understand your mobile sites, apps and ads and how they drive business to you is becoming more important every day. Google Analytics lets you measure mobile sites, apps and visits from web-enabled mobile devices, including both high-end and basic phones and tablets. We help marketers win across screens and devices by giving them insights to be relevant to customers to help them win the moments that matter. Set yourself up to create targeted and efficient marketing campaigns that reach your visitors wherever they are.

Read more at Google Analytics Mobile

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results

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Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...

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Site Not Mobile Friendly, You Won't Rank Well, According To Google.

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.

Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our recommendations and the most common configuration mistakes.

Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they're looking for faster. To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

Read More here and at Search Engine Roundtable

Google Analytics Tips for Mobile SEO

Every new statistic confirms that Mobile search is on the rise, overtaking desktop search in some locations and niches. If you’re not already looking into mobile search then you should be, especially as mobile search intent is usually very different to desktop intent – and this has strong implications for your search strategy.

Discover your existing mobile search traffic and begin to look for new opportunities moving forward.

Read More here.

Google Mobile Ads Blog: Introducing a new AdMob: Improved tools to help ap...

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Inside AdWords: Reach local customers searching on Google Maps

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Inside AdWords: Understanding smartphone use in stores: Shoppers w...

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Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting

Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase”report (with Telmetrics), based on Nielsen data. Read More