Mobile SEO
Mobile-optimization will become more important.
Optimizing for mobile has been a significant priority
for businesses in 2014, and 2015 will be the year that mobile
strategies move beyond simply having a responsive site or mobile app,
and focus on mobile-optimized content and social media marketing.
Google has been placing additional emphasis on how
mobile-friendly sites are: mobile usability is now “relevant for
optimal search results.” This emphasis is apparent in the recent
launch of a new feature in Google Webmaster Tools called Mobile
Usability, so, Mobile Usability Now a Search Ranking Factor?
In latter half of 2015 we will see many businesses
finally incorporating mobile into all areas of their digital
marketing: a fully responsive website, mobile ads, and separate
content specifically for mobile website users. Businesses will also
begin to realize the necessity of having a mobile social media
strategy that considers how mobile users consume and interact with
social media posts.
Mobile-first approach
Mobile is going to be more and more important as the
time we spend on our mobile devices increases. Already now, you
should have a responsive website in place, especially since Google
has announced that it will prefer mobile-friendly websites in the
SERPs. Mobile will be part of a more integrated approach, especially
when it comes to marketing activities.
Many marketing leaders are advocating a mobile-first
approach when creating content. Is not enough to just create an
infographic and publish it. You have to take into consideration how
this graphic will be displayed on smaller screens, or people will
lose interest quickly if they have to keep zooming in and out.
Having content that is
mobile friendly or creating a holistic mobile experience through an
app are just a few options available for brands to engage their
consumers on mobile.
The mobile experience
Mobile technology is finding its way into pockets
everywhere, and people are becoming more comfortable with it as a
means of searching.Forty six percent of searchers now use mobile
exclusively to do product research, and the majority of mobile
searches are local specific. Since users can search on the fly,
they’re far more likely to make local searches.
Google and other
search engines are doing more to respond to this trend. They’re
collecting more information about their users’ locations and search
histories, and doing everything they can to give them local-specific
results. That means, even if you have a huge national authority, you
could easily get outranked by a similar company simply because of
their proximity to the searcher.
