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Tuesday, March 18, 2008

Mobile Internet boom imminent, study says

Mobile Internet boom imminent, study says

The mobile Internet is finally reaching a tipping point," said Forrester analyst Pete Nuthall.

Currently, under half of 3G phone owners use mobile Internet on their phone. "To drive the mobile Internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience.

A major issue in mobile Internet is establishing common standards between service providers. In December, IDC predicted that the advent of mobile broadband this year would push mobile network operators to open their networks to a wide range of devices, not just those offered by the carriers themselves. It added that there would be an explosion in the use of several different Web gadgets that would "bridge the gap between PCs and smart phones.

From Internet Marketing and Online Annonsering

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