2007 may not have been "the year of mobile marketing," but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008 mobile will remain small in overall spending.
The Mobile Advertising report analyzes the changes that must occur before this nascent channel becomes a full-blown advertising medium around the globe.
eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012
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