Social Networking on Mobile Phones is Hot in the UK [SearchEngineWatch]
Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:
* Almost half (44%) of UK mobile phone subscribers belong to an online social network. Of this group, one in four (25%) use their mobile phone for social networking-related activities
* Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008
* Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile Internet subscribers.