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Tuesday, September 23, 2008

The new Googl Phone called the G1is here.

The new Google (GOOG) phone, called the G1, made its long-awaited debut on Tuesday in New York, officially marking the arrival of Google to the big-stakes game of global wireless.

T-Mobile is the first U.S. carrier to offer the device, which will cost $179. Consumers must sign a two-year contract for data and voice. Data plans will start at $25 a month. The device won't be available until Oct. 22, but buyers can pre-order on T-Mobile's website.

What does this mean to you, dear Search Engine Marketers and Website Owners? It means that you have to start paying attention to the mobile internet.

You'll need mobile versions of your websites. And I don't mean with .mobi extensions, no, you'll need the ability to know what device your visitors are browsing from - whether it's an iPhone, G1 or other device - and be able to send them to a mobile-friendly site accordingly.

The mobile site will need also to compatible with the mobile browsers. G1 will be using a browser built on Webkit, something Chrome uses too. Developing mobile applications that reside on the phone itself will become a marketing tool all on its own.

Mobile will advance all of these initiatives. iPhone got the ball rolling. But G1 may just take it to the next level, if for no other reason but reaching those, who, for whatever reason (phone contract, pricing, touch-screen only, etc) are not on board with the iPhone.

Are you ready?
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