Iphone Marketing & Advertising
Advertising to users on their devices is the most effective way to promote your application. While the quality of an app is the biggest driver of success, advertising can help users discover your app among the thousands of competing apps in the store. Below are some tips for success that we have learned working with our iPhone partners.
Advertising is most effective when launching a new app
A concentrated burst of downloads is the best way to maximize your ranking in the App Store. Combining downloads you receive as a new application with downloads generated from advertising can create a boost to your initial ranking. In addition, establishing a user base quickly means you receive product feedback, obtain user reviews, and gather usage data. You should also consider advertising when your app drops out of the Top 25 or Top 50 to keep it discoverable by users browsing these lists.