This will help you to avoid common advertiser mistakes

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.