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Analytics Blog: Optimizing AdSense Revenue Using Google Analytics

Analytics Blog: Optimizing AdSense Revenue Using Google Analytics: Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue...

Analytics Blog: Launching Real-Time Events and Conversions Reports...

Analytics Blog: Launching Real-Time Events and Conversions Reports...: It wasn’t too long ago that we launched events and conversions in Google Analytics Real-Time reports. We’ve heard from many of you who...

Google Ads Developer Blog: Upgrade to the new Google Mobile Ads SDK for Andro...

Google Ads Developer Blog: Upgrade to the new Google Mobile Ads SDK for Andro...: The new Google Mobile Ads SDK for Android is now included as part of Google Play services 4.0 . As an Android developer, you’re probably f...

DoubleClick Advertiser Blog: Making Mobile Work Across the Advertising Industry...

DoubleClick Advertiser Blog: Making Mobile Work Across the Advertising Industry...: Throughout the month of October, we’ve sparked a conversation around mobile in our industry; we’ve uncovered some of the challenges preven...

Mobile is transforming your Business

Customers are going mobile, are you?

Mobile technology is transforming the business’ marketing efforts, giving them the opportunity to engage with their customers at a more personal level.

There are two factors that will contribute to the significant increase in consumer mobile use: speed and usability.

Read More at Explore B2B

Analytics Blog: The rundown: New products and features announced t...

Analytics Blog: The rundown: New products and features announced t...: Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics t...

Introducing Google Tag Manager for Mobile Apps

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all.

Read more at Google Analytic Blog

Official Google Webmaster Central Blog: Making smartphone sites load fast

Official Google Webmaster Central Blog: Making smartphone sites load fast: Webmaster level: Intermediate Users tell us they use smartphones to search online because it’s quick and convenient, but today’s average ...

Inside AdWords: Introducing the Google Databoard: A new way to exp...

Inside AdWords: Introducing the Google Databoard: A new way to exp...: It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- wi...

Mobile Analytics

To understand your mobile sites, apps and ads and how they drive business to you is becoming more important every day. Google Analytics lets you measure mobile sites, apps and visits from web-enabled mobile devices, including both high-end and basic phones and tablets. We help marketers win across screens and devices by giving them insights to be relevant to customers to help them win the moments that matter. Set yourself up to create targeted and efficient marketing campaigns that reach your visitors wherever they are.

Read more at Google Analytics Mobile

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results

Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: Webmaster level: Intermediate Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to e...

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...

Analytics Blog: Webinar on Wed, 6/12: Metrics for the Mobile App E...: As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a d...

Site Not Mobile Friendly, You Won't Rank Well, According To Google.

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.

Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our recommendations and the most common configuration mistakes.

Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they're looking for faster. To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

Read More here and at Search Engine Roundtable

Google Analytics Tips for Mobile SEO

Every new statistic confirms that Mobile search is on the rise, overtaking desktop search in some locations and niches. If you’re not already looking into mobile search then you should be, especially as mobile search intent is usually very different to desktop intent – and this has strong implications for your search strategy.

Discover your existing mobile search traffic and begin to look for new opportunities moving forward.

Read More here.

Google Mobile Ads Blog: Introducing a new AdMob: Improved tools to help ap...

Google Mobile Ads Blog: Introducing a new AdMob: Improved tools to help ap...: We’re committed to helping app developers with discovery, distribution and monetization on all platforms so they can continue doing what ...

Inside AdWords: Reach local customers searching on Google Maps

Inside AdWords: Reach local customers searching on Google Maps: Whether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and use...

Inside AdWords: Understanding smartphone use in stores: Shoppers w...

Inside AdWords: Understanding smartphone use in stores: Shoppers w...: Smartphones are our constant shopping companions - helping us research, compare, and even purchase products online and in stores. We’ve alr...

Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting

Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase”report (with Telmetrics), based on Nielsen data. Read More

Mobile Traffic To Local Sites Growing Faster 

The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data are from Q4, the trends and traffic figures in the report are probably slightly higher now.

Read more.

Google Ads Developer Blog: AdMob eCPM Floor Beta: Best Practices

Google Ads Developer Blog: AdMob eCPM Floor Beta: Best Practices: We recently announced the ability to set an eCPM floor when making requests to the AdMob network. This post will show you how to set up thi...

Mobile Tracking With Google Analytics

Setting Google Analytics to report mobile

While there's a default segment for mobile visitors, there is no corresponding default segment for non-mobile visitors. If you want to compare mobile with non-mobile activity (and you do), you'll have to create a custom segment.
Read more. 

Understanding the full value of the mobile for your business.

Go her to see more

Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience.

The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how consumers are accessing the Internet and emphasizes the importance of local businesses embracing mobile platforms as yet another venue to reach consumers.

Read more her

Is Eye Tracking going to revolutionize the mobile app world ?

Gaze or Eye Tracking Technology has made this desire come to pass. Now you can navigate on your computer, smartphone and tablets just by moving your eyes.

Eye-tracking uses the front camera for detecting the motion of your eyes and simultaneously the phone will compute where you are looking on the phone. If you want to scroll on a page the eye-tracking will scroll the page up, down, right and left. Eye-tracking software on your phone can also comprehend the blink of your eyes as a click for selecting something on your phone. Read more.

Analytics Blog: Improving The Activity Stream In Social Reports

Analytics Blog: Improving The Activity Stream In Social Reports: We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. 
We’re also excited to announce that Trackbacks are now available in a standalone report. 

Tablets now account for more web traffic than smartphones

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

Read more 

Analytics Blog: Learn About the 7 Factors of Bid Optimization

Analytics Blog: Learn About the 7 Factors of Bid Optimization: A version of the following post originally appeared on from the DoubleClick Search blog . At DoubleClick Search we know that search ...

Analytics Blog: 5 Things You Should Be Doing With Google Mobile Ap...

Analytics Blog: 5 Things You Should Be Doing With Google Mobile Ap...:
When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.

A crash can actually represent a great opportunity to improve an app and one of the best things we can do as developers is to measure our crashes and exceptions. Measuring crashes in your app can help you make better a product, make more money (if that’s your thing), and use your development resources more efficiently (especially if you are the only developer).

Inside AdWords: DoubleClick Digital Marketing helps you create, bu...

Inside AdWords: DoubleClick Digital Marketing helps you create, bu...: In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohes...

Google Ads Developer Blog: New AdMob SDK v6.3.0 and Deprecation of Old SDKs

Google Ads Developer Blog: New AdMob SDK v6.3.0 and Deprecation of Old SDKs: We are happy to announce the latest SDK release , v6.3.0, for both Android and iOS. v6.3.0 is a bug-fix release that includes: Improved lo...

Inside AdWords: Enhancing AdWords for a constantly connected world...

Inside AdWords: Enhancing AdWords for a constantly connected world...: Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad c...

Google Mobile Ads Blog: Protecting our mobile ad network

Google Mobile Ads Blog: Protecting our mobile ad network: We recently described some of the work that we do to keep ads safe , and our broader efforts to protect against invalid activity in the Ad...

Google App Engine Blog: Scaling SongPop to 60 million users with App Engin...

Google App Engine Blog: Scaling SongPop to 60 million users with App Engin...: Continuing our Developer Insights series , today’s guest bloggers are Olivier Michon, CTO, and Alexis Hanicotte, software engineer, from Fr...

Google Mobile Ads Blog: New Mobile Ads Showcase App puts the best of mobil...

Google Mobile Ads Blog: New Mobile Ads Showcase App puts the best of mobil...: Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it...

Official Google Webmaster Central Blog: Making Websites Mobile Friendly

Official Google Webmaster Central Blog: Making Websites Mobile Friendly: Webmaster level: Intermediate We’ve noticed a rise in the number of questions from webmasters about how best to structure a website for mobi...