Mobile SearchThe internet will become increasingly detached from the traditional computer over the four years to 2018, greatly enhancing the reach of search engines. “50% of mobile searches have local intent,” according to Bing for mobile.
In the mobile market, advertisers are particularly keen to target users who are very close to making decisions, such as which restaurant to visit for dinner or which product to buy at a store.
According to Google, among all the mobile searches, 29% are restaurants related and 15% are consumers electronics related.
Mobile searches set to outpace the number of computer searches by 2015.