Optimizing For Google Places Page

As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page.

Five things that hav impact on rankings in Google Places.
• Keywords
As with traditional SEO, having your keywords in the right places is important for ranking while stuffing keywords in the wrong places will make you look like a spammer.
Avoid placing your keywords in the business name (unless the keyword is part of your business name) and the business categories. Both of these will bring the wrath of Google upon you and end up with your Places page removed. Do make an effort to strategically use your keywords in your description. Don't keyword stuff, but word your description carefully and use your primary keyword phrases.

• Service Area
Specifying a service area is a great idea for many businesses that come to you such as tutors, maids, and handymen. If you are unfamiliar with the service area option, it is simply being able to set an area that your business serves rather than specifying an address for your company; it will show up on the map as a circle rather than a pinpoint. The problem is that we have seen a decrease in rankings when businesses have selected to display a service area rather than their business location. So, for now, stay away from the service area feature.

• Consistency
There are several fields to fill out when creating or editing and some of them may not seem like they are really necessary. Google wants to give users the best experience possible; in most circumstances the user will have a better experience if there is more information present on the Places page. This means not only filling out the required text fields but also the optional ones:
• Website
• Email address
• Description
• Categories
You should make sure the hours are accurate, that you have filled out additional details, as well as uploading photos and videos of your business. While these may seem auxiliary, they all count towards profile completeness and should be submitted. When filling out your profile, be as thorough as possible, doing much more than the minimum required.

• Encouraging Reviews
Reviews are one of the best ways to increase your local search rankings but good reviews can be difficult to come by as it seems the only folks motivated to write up a review feel they have been treated unfairly.
You might try some of the following:

• Send a message to your Facebook fans or email list and ask them to leave a review at your Google Place page
• If you send out follow up, or reminder, post cards incorporate a call to action to review your business
• Put a call to action (and link) asking for a review on your web site
• Display a sign by your cash register or hand them a flier with their receipt asking for a review
Make sure to make the process as easy as possible, provide a link to your Places page and give detailed instructions on what they need to do leave a review.

My place Page

Mobile SEO is important in 2010

2010 is the year mobile search need to implement mobile SEO best practices and that’s more important than ever. Optimization evolves in a high speed, and with the emergence of mobile search, staying connected to potential customers, and where and how they search, has just gotten a bit more complex than it was. With global mobil usage around 5 billion and rising, the importance of establishing a strong SEO presence should not be underestimated. More striking is the fact that iPhone users represented about 6% of the smartphone market in 2009, yet drove 70% of all mobile searches. This means that people want to search on their mobile devices, and they just need a capable phone to do it.

What about Links
Not so important.Pagerank? Apparently mobile rankings is not an issue. Developing a mobile search strategy requires a shift in paradigm to drive mobile traffic to your site. With an amalgamation of traditional SEO and new best practices floating around, suggesting changes for mobile optimization could be a potential minefield.

This is a suggestion to prepare your SEO campaigns for success in mobile search.

What to do
The mobile web is different from the traditional web. Your homepage won’t help you here. Instead, you’ll have to recode your site to display properly on mobile devices in order to avoid losing visitors who land on a page of mumbo jumbo script. So, you have to use valid code and that mean that you need to use XHTML (at the moment), and using it well. By using W3C compliant XHTML code on your mobile site, you can ensure that users are seeing the content you want them to see, the way you want them to see it. While you are coding your site, and don’t forget traditional SEO practices. Keyword in headers and content are still effective and should be used, following traditional best practices.

Keyword Ranking
Mobile SEO success is dependent on two crucial factors: location and timing. If a user is searching for “car repairs in a spcific place”, the limited number of mobile sites in combination with a fast upload time for your site could make a small mom and pop auto shop rank just as highly as a Pep Boys in the area.
Keywords for SEO should be targeted, but in a different way than traditional SEO. Instead of focusing on long tail, multi-word phrases, keywords should be adapted to follow the mobile search style. This means shorter keyword phrases, 3 words at most, with geographical information included in highly competitive phrases.
Although this strategy may be of limited importance for global companies, it will allow local businesses to rank for terms in mobile search that are beyond their wildest dreams in traditional SEO, and this is good news for small businesses. Remember to use the word “mobile” in your content.

Microsites
Microsites are an excellent opportunity to provide mobile search capability without revamping an entire site.
Microsites can be adapted to implement all of the best practices listed above, but can be made to focus solely on mobile users, enabling businesses to maintain a traditional homepage for the benefit of non-mobile rankings and users. When crafting your new mobile microsite, keep in mind that display options are crucial when approaching the mobile market. Factors such as image display size, use of java, and varied browser usage should be considered when designing your site.

Conclusion
After your mobile site is near to perfection, you need to submit your site map to search engines’ mobile indexes, then sit back and wait for you traffic to come. But there’s only one small problem with monitoring your traffic: it might not be possible. To track mobile search is not an easy task. Google Analytics, doesn’t work if mobile devices don’t execute JavaScript, making it extremely difficult to judge what traffic is coming from mobile sites and what traffic is coming from traditional SEO efforts. But Google is working on this issue and it will be solved in the future.