Is Eye Tracking going to revolutionize the mobile app world ?

Gaze or Eye Tracking Technology has made this desire come to pass. Now you can navigate on your computer, smartphone and tablets just by moving your eyes.

Eye-tracking uses the front camera for detecting the motion of your eyes and simultaneously the phone will compute where you are looking on the phone. If you want to scroll on a page the eye-tracking will scroll the page up, down, right and left. Eye-tracking software on your phone can also comprehend the blink of your eyes as a click for selecting something on your phone. Read more.

Analytics Blog: Improving The Activity Stream In Social Reports

Analytics Blog: Improving The Activity Stream In Social Reports: We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. 
We’re also excited to announce that Trackbacks are now available in a standalone report. 

Tablets now account for more web traffic than smartphones

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

Read more 

Analytics Blog: Learn About the 7 Factors of Bid Optimization

Analytics Blog: Learn About the 7 Factors of Bid Optimization: A version of the following post originally appeared on from the DoubleClick Search blog . At DoubleClick Search we know that search ...

Analytics Blog: 5 Things You Should Be Doing With Google Mobile Ap...

Analytics Blog: 5 Things You Should Be Doing With Google Mobile Ap...:
When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.

A crash can actually represent a great opportunity to improve an app and one of the best things we can do as developers is to measure our crashes and exceptions. Measuring crashes in your app can help you make better a product, make more money (if that’s your thing), and use your development resources more efficiently (especially if you are the only developer).

Inside AdWords: DoubleClick Digital Marketing helps you create, bu...

Inside AdWords: DoubleClick Digital Marketing helps you create, bu...: In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohes...

Google Ads Developer Blog: New AdMob SDK v6.3.0 and Deprecation of Old SDKs

Google Ads Developer Blog: New AdMob SDK v6.3.0 and Deprecation of Old SDKs: We are happy to announce the latest SDK release , v6.3.0, for both Android and iOS. v6.3.0 is a bug-fix release that includes: Improved lo...

Inside AdWords: Enhancing AdWords for a constantly connected world...

Inside AdWords: Enhancing AdWords for a constantly connected world...: Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad c...

Google Mobile Ads Blog: Protecting our mobile ad network

Google Mobile Ads Blog: Protecting our mobile ad network: We recently described some of the work that we do to keep ads safe , and our broader efforts to protect against invalid activity in the Ad...

Google App Engine Blog: Scaling SongPop to 60 million users with App Engin...

Google App Engine Blog: Scaling SongPop to 60 million users with App Engin...: Continuing our Developer Insights series , today’s guest bloggers are Olivier Michon, CTO, and Alexis Hanicotte, software engineer, from Fr...

Google Mobile Ads Blog: New Mobile Ads Showcase App puts the best of mobil...

Google Mobile Ads Blog: New Mobile Ads Showcase App puts the best of mobil...: Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it...

Official Google Webmaster Central Blog: Making Websites Mobile Friendly

Official Google Webmaster Central Blog: Making Websites Mobile Friendly: Webmaster level: Intermediate We’ve noticed a rise in the number of questions from webmasters about how best to structure a website for mobi...

Google+ for your mobile phone gets greater

Google has released a flurry of updates for the Google+ Mobile App, just in time for the busy Holiday season. Merry Christmas to us! The udpate includes Google+ Community support, profile editing, a brand new stream design and more. There are updates for both Android and iOS users, and some of the features are a little different depending on the platform.

According to the app store, the update includes:

 - New features: Google+ Communities
 - Ability to subscribe to any circle for notifications
 - Ability to indicate how many guests you're bringing to an event
 - Support for time zones in Events
 - Basic profile editing
 - New compose UI for easier sharing
 - New visual stream design
 - Discover people and topics more easily using 'Find people

Read more

Google Mobile Ads Blog: Protecting our mobile ad network

Google Mobile Ads Blog: Protecting our mobile ad network: We recently described some of the work that we do to keep ads safe , and our broader efforts to protect against invalid activity in the AdSense network. Here are some of the ways that we’re protecting ads on mobile networks.

We’ve adapted many of our systems for protecting desktop ads to do the same for mobile ads. These include automatically discarding invalid traffic as it occurs, refunding any money from this traffic, and investigating each and every claim to make our systems better. You can learn more about why and how we do this in the Ad Traffic Quality Resource Center.

YouTube Creator Blog [UK]: Coming soon: Link your channel with a Google+ page...

YouTube Creator Blog [UK]: Coming soon: Link your channel with a Google+ page...: Over the past several months we’ve been giving YouTube users the ability to change how they appear on YouTube, by using their Google+  profile on their YouTube channel.  Well-known creators such as Michael Buckley, Philip DeFranco, Kina Grannis and Felipe Neto have chosen to use their Google name as their identity on YouTube, by linking their Google+ profile with their Channel. This has helped them access engagement and social features like Hangouts on Air.

Analytics Blog: Mobile App Analytics Updates And Public Beta Launc...

Admob & Google Analytics
With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research we conducted with ClickZ) measuring mobile is more important now than ever. With this, we are excited to be movingGoogle Analytics Mobile App Analytics (initially launched at I/O) out of closed and into open beta. We’ve listened to feedback from more than 5,000 mobile app developers during the closed beta, improved the product, and are now making it available to all developers and marketers. 

Analytics Blog: Mobile App Analytics Updates And Public Beta Launc...: With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to

Google Mobile Ads Blog: Get local in time for the holidays and beyond

Google Mobile Ads Blog: Get local in time for the holidays and beyond:
This make it easy for your customers to find, visit, and call your business with AdWords location targeting and location extensions. Location targeting shows your ads to customers in specific geographic areas you want to reach, while location extensions dynamically attach your business address and phone number to your ads.

Mobile Advertising Ecosystem Explained

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

Read more

Inside AdSense: Social Fridays: See how your content was shared on...

Inside AdSense: Social Fridays: See how your content was shared on...: Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check ...

With Ripples, you can now see how your public content was reshared over time on Google+, and what users were saying about it. To try it out, just find a public post and select ‘View Ripples’ from the drop-down menu in the upper right-hand corner of the post. You’ll see a number of circles that each correspond to a user that has reshared your content, and inside the circle you’ll see the people who have reshared the link from that person (and so on). Circles are roughly sized based on the relative influence of that person -- so the larger a person’s circle is, the more reshares have resulted from their original reshare. 

Google Chrome Blog: Always getting faster

Google Chrome Blog: Always getting faster: Every time you launch Chrome, you see the same simple browser window. What you may not know is that things are changing under the hood every...