iPhone Searches Longer and More Diverse Than Other Mobile Phones - Search Marketing News Blog - Search Engine Watch (SEW)

iPhone Searches Longer and More Diverse Than Other Mobile Phones - Search Marketing News Blog - Search Engine Watch (SEW)

Publisher Bonus in May from AdMob.

Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, We suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.


Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, we suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.

Google Releases Product Search for iPhone and Android

Now, Google is trying to be part of the on-the-go purchase decision process. They've made product search available to Google.com searchers on the iPhone and Android.


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Report: Yahoo Top Search Performer On Mobile Web

Report: Yahoo Top Search Performer On Mobile Web

Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet.

IPhone will get free calls on Skype

Skype will release a free application for the iPhone on Tuesday, enabling owners to make Internet calls via Apple's popular handset. Skype calls do not count against regular cellphone minutes.

Because of restrictions imposed by Apple, you can be on a Skype call only while you have access to Wi-Fi. In cellular-only coverage, you can chat only with Skype buddies.
Parhaps Apple is trying to keep its cellphone carrier partners happy. Skype calls could cut into AT&T's cellphone business.

Other restrictions: You can be on a conference call within the iPhone app but cannot initiate one. And you must be logged in to the app to receive an incoming Skype call.
Skype on the iPhone is welcome despite these drawbacks, especially if you communicate with friends and colleagues overseas and don't want to pay AT&T's lofty rates. As with Skype on your computer, calls to Skype members are free; you can call land lines and mobile phones at low rates. What's more, if you have a headset with a microphone, you can also now make Skype calls on an iPod Touch.

During a call, you can summon an onscreen dialing pad, place a call on hold or turn a speakerphone function on or off. You can display all contacts or only those online. You can consult your call history and change your "status" to indicate when you are online or want to be undisturbed.

Skype newbies can sign up from the iPhone. You can use the iPhone camera to shoot the little picture that will appear next to your name, or choose an existing picture. But you cannot make a video Skype call through the iPhone as you can on your computer. If Apple were to give its blessing, Skype says there's no reason why video calls cannot occur in the future.

इफोने अड़ मर्केद पायस ऑफ़ तो AdMob

Mobile ad network AdMob has moved aggressively into the iPhone ad market, and it's paying off.
Last month, the company served up 1.2 billion ads worldwide to Apple (AAPL) iPhone and iPod touch devices, In Feb. 2008, it served up about 33 million ads to iPhones, or about 1.3% of its 2.56 billion total ad requests. So while AdMob's overall business has more than doubled year-over-year, its iPhone business has grown much, much faster.

Much of the credit goes to Apple: It's sold more than 30 million iPhones and iPod touches, most during 2008. But give AdMob credit, too: It's been a leader signing up iPhone publishers to its ad network, including iPhone-specific ad units for apps sold through Apple's iTunes App Store and delivered on the mobile Web.

TechCrunch got this line directly from AdMob's report -- but that's the problem. While the iPhone may represent 50% of smartphone traffic on AdMob's network, that is not necessarily an accurate depiction of the broader mobile Web. Why not? AdMob's stats significantly favor the iPhone because of its vast ad inventory in iPhone apps -- ads that are not available on other phones -- and on iPhone-tailored Web sites, which won't work on some phones.
So while AdMob's stats offer a nice look inside their mobile ad business and could be directionally correct in a broader context, they are not an accurate, normalized gauge of overall mobile Web traffic.

Google Friend Connect Launches API

Google Friend Connect, the tool that allowed web developers to add social networking to any site, has launched API. Here's what site owners and developers can expect:

Site owners - Integrate Friend Connect more deeply into your site. JavaScript APIs allow you to integrate a social community directly within the markup of your page, and our REST APIs allow you integrate existing login systems and your existing data with new social data and activities. These are your visitors and this is your site, so you should be able to add social features the way you want.

Plugin developers - Make plugins to integrate with popular content management systems, bulletin boards, or any open framework. To get you started, we have created open source plugin samples for WordPress, Drupal, and phpBB.

Gadget developers - Make OpenSocial applications with greater control over how data flows across servers with signed requests. Use server-side authentication mechanisms so that a site with Friend Connect can act as an OpenSocial container.

Yahoo will gives us a new experience in Mobile Internet

Yahoo has announced an exciting new mobile experienced called Yahoo! Mobile.

This service will be available on the mobile Web, as an application developed for the Apple iPhone and for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.

“We think that the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” explains Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”
There are several new features for Yahoo! Mobile including:

Yahoo! oneSearch - Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.
Today - The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.
Yahoo! oneConnect - Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:
Email: Access to Yahoo! Mail and other popular email service providers, including Gmail, Windows Live Hotmail and AOL Mail.

Pulse: Access to their social networks, including Bebo, Dopplr, Facebook, Flickr, Friendster, Last.fm, MySpace, Twitter and YouTube.

Yahoo! Messenger
• Yahoo! Address Book
• Yahoo! Calendar
• Yahoo! News
• Yahoo! onePlace

iPhone WordPress App is now in the Testing Mode

The Wordpress – Iphone app is underway, but they are looking for hardware testers to get the next version ready for users.

Changes in the iPhones operating system delayed this new update, but now they are nearly ready for the release to the Apple store. The upcoming version includes landscape mode with the extra wide keyboard, link creation help, editing and creating Pages, comment moderation, asynchronous publishing, photo resizing, and a few more goodies.

Skyte integrates into Nokia Cellphones

To have an application for a mobile platform is one thing; to have it deeply integrated into the phone’s software is another. Knowing that, Skypehas partnered with Nokia to integrate its software into the Finnish company’s handsets, starting with Nokia’s N series of smartphones.

The first smartphone to receive the Skype treatment will be Nokia N97, starting somewhere in the third quarter of 2009, and other devices will follow.

This is especially handy for those international calls from conferences and similar events, when regular phone calls are expensive as hell, but WiFi is almost always freely available. Having Skype integrated with your phone’s core functions means you’ll spend less time fiddling with it to get it to work, which can make the difference between a very pleasant and a very annoying overall experience.

Google Docs are Improving Functionality for your Mobile devices

Google announced an improvement to the mobile version of Google Docs. That is list view for spreadsheets, which allows you to view, edit, sort, and filter your spreadsheets from your mobile device.

Previously, you could only view your spreadsheets on mobile devices. Now, they basically have full functionality.
The mobile access even made better by adding new capabilities with List View for spreadsheets. You can quickly view, edit, sort, and filter your spreadsheets on a variety of mobile devices including Android-powered devices like the T-Mobile G1, the iPhone and iPod touch, and the Nokia S60.

Google launches AdSence for search

Google has announced a new AdSense mobile product named AdSense for mobile search. AdSense for mobile search gives carriers and mobile publishers a quick way to simply embed a Google search box on their mobile sites.
This is a lot like AdSense for Search, but the mobile version. Currently, this is a private beta so you need to fill out a form and be accepted into the beta to give it a try. Plus, this is fully hosted by Google and runs of their servers.

Google Books Search are now Mobile

The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to http://books.google.com/m to start using Google Book search on your mobile device.
There are many differences between the mobile version and the regular version. The most obvious is the look and feel, but the biggest technological difference, as Google explains, is the use of OCR technology. Google Book Search typically shows scans of the page, but if you view the book on a mobile device, they will try to extract the text using OCR and show you plain text, not scanned text.

AdMob Launches Offering for Android Applications

AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner ad. AccuWeather, Jirbo, and TapJoy are among apps that are utilizing the new option.
“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”

AdMob has been avaliable to iPhone developers for months now. AdMob also offers advertising options for mobile sites.

Inside AdWords: Seminars for Success in 2009

Inside AdWords: Seminars for Success in 2009

Google Androide and T mobile

Google and T-Mobile are working to create a new breed of cell phone. The T-Mobile G1 is the world’s first Android Phone.
An “android” is traditionally defined as a robot with human qualities. It’s known as the T-Mobile G1 Android, the Android Phone, the G1 Phone, or (more informally) the Google Phone.

An Android phone allows you to browse the Internet just as you would on a normal computer. It allows one to run several applications at the same time, on one phone. You can switch between applications, and you can also be notified when something new occurs on one of those applications. It allows you to chat and share photos on applications such as Yahoo Messenger, Google Talk, etc. It allows you to copy URLs and share them with friends via a chat line, using a simple touch-screen interface.
The G1 Phone integrates fully with your Google accounts. Here are a few of the features and capabilities of this new cell phone:
• Google Maps
• YouTube
• Gmail
• Contacts
• Calendar
• IM (Instant Message)
All of these Google applications will be available to you with a single logon - and they will be automatically synchronized with the web. What that means is that any change you make in one of your google accounts from your phone will also show up the next time you log on from any other computer.
Any information you save on your phone in this way will appear on your computer as well - and vice-versa. If you lose or break your phone, your data will still be there waiting for you on your Google account, which you can access from anywhere in the world. And there is no need to worry about your information being stolen, as its password-protected.
An example of the use of the this phone is the integration of the cell phone with your Google Calendar. Any event you save on your Google Calendar will be available to you on your phone, wherever you are. So you can access your schedule easily, on the go and from anywhere, as long as you have your phone with you.
No more schedule books! And you can probably say goodbye to those tiny notebooks and pads of paper you carry around to save your information.
What’s more, once you save information on your Android phone, there’s no need to transfer it over after you get home. Its all there, safely stored on your Google account, for ready access whenever you need it.

Report from AdMob network.

Apple now dominates the mobile web in the U.S. with a 48% market share. This growth, interestingly enough, does not just come from the iPhone, but the iPod touch also saw a meteoric rise in usage during the last month. Traffic from the iPod touch to AdMob's network in the U.S. increased 3.4 times from November to December.

Overall, requests from the iPod touch increased from 18 million in July 2008 to 292 million in December. While traffic from the iPod touch grew at a steady clip over the last few month, a good part of this growth came, not unsurprisingly, in the week after Christmas. After the iPhone (10%), the iPod touch (4.7% ) is now the second most popular mobile device on sites that run AdMob's advertising. Overall, iPhone requests grew 86% since November.

Read more at AdMob

Mobile phone users are on the rise

According to comScore, there are 228 million mobile phone users, and data plan subscriptions are on the rise. Subscriptions are up 37% from last year, with 37.8 million users now subscribing to data plans. Unlimited data plans, those without restrictions to Internet access, account for nearly all of that growth, rising 47.4% from 2007.

But what about local search
People in the mobile industry predict smartphones will dominate by 2014. But what will happen in the interim with mobile local search?
Like other advertising supported services, free directory assistance services offer callers a toll-free number to reach an automated system. They then can ask for a particular business or ask for business recommendations by a location in a city. At the outset, the system plays an advertisement, and there can be other ads later in the call. The system can also provide details to the caller’s wireless phone via text messages.

For those trying to reach mobile users who haven’t upgraded to smartphones, marketing with free directory assistance seems the smart way to go.

What about Google Android in 2009

There will be several mobile devices that run the Google Android operating system.
Android is currently only available on the G1 for T-Mobile, but that will change soon. By the end of 2009, we’ll see more manufacturers using Android on their devices, including Motorola and Samsung. In addition to the G1, HTC will be launching more units that run the operating system in 2009.
The Open Handset Alliance will grow, and more companies will promise to have devices running the open source operating system. The hype around Android will fuel development, and make the Android Marketplace successful.

Advertising on mobile phones seems to be getting through, at last.

MARKETERS have often claimed that mobile advertising is taking off. But this time they could be right. Global numbers are hard to come by, but a leading mobile-advertising firm, AdMob, says the number of advertisements it has delivered worldwide has tripled, and this because many of the obstacles that have held mobile advertising back are going away.



Apple’s iPhone, Google’s G1 and the BlackBerry Storm have solved this problem. They have touch-screens large enough to display the web properly—and advertisements, too.
Faster networks and lower rates also help. Having to wait for an advert to download, while being charged for the privilege, was unlikely to inspire warm feelings about the product being advertised. But with download speeds increasing and flat-rate “all you can eat” data plans, mobile services and applications are becoming more popular—and, increasingly, funded by advertising.

Perhaps most importantly, marketers are starting to work out which types of advertising work on mobile phones. Simple text-messages and banner adverts still dominate, but a more interesting idea is to spread the word using several channels. Amobee, a start-up, allows customers to insert adverts not just into text messages and mobile-internet sites, but also into games and other programs that run on handsets.
Advertising on mobile phones, like that on social-networking sites, presents risk and opportunity. The risk is that it can seem intrusive, since it appears in an intensely personal context. But that is also what makes it so attractive to advertisers—provided they can target their audience without seeming insensitive.