2009 is A Great year for Mobile Ad

AdMob is getting ready to serve its 100 Billionth ad, and other AD firm’s states that mobile advertising is booming. The AdMob company notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun. Suffice it to say, that's a lot of mobile advertising. And that's just from AdMob.

AdMob tells that smartphone shipments worldwide are projected to grow 13% this year. You can expect a lot more mobile advertising to come.

eMarketer estimates that there will be 280.8 million mobile phone subscribers by the end of the year. comScore says there will be 29 million smartphone users. eMarketer also projects that US mobile advertising spending will reach $760 million in 2009.
Remember that not that long ago, mobile used to mean simple WAP sites or worse, trying to view a traditional website with a sub-par transcoded experience. Mobile websites have come a long way since then and now provide a rich user experience optimized specifically for mobile.

More and more people are buying smartphones and mobile has become a real medium for advertisers & publishers. No longer for just early adopters, as smartphones have become mainstream, having a strong presence in the mobile landscape has become essential for both mainstream brands and emerging developers alike.

इफोने अड़ मर्केद पायस ऑफ़ तो AdMob

Mobile ad network AdMob has moved aggressively into the iPhone ad market, and it's paying off.
Last month, the company served up 1.2 billion ads worldwide to Apple (AAPL) iPhone and iPod touch devices, In Feb. 2008, it served up about 33 million ads to iPhones, or about 1.3% of its 2.56 billion total ad requests. So while AdMob's overall business has more than doubled year-over-year, its iPhone business has grown much, much faster.

Much of the credit goes to Apple: It's sold more than 30 million iPhones and iPod touches, most during 2008. But give AdMob credit, too: It's been a leader signing up iPhone publishers to its ad network, including iPhone-specific ad units for apps sold through Apple's iTunes App Store and delivered on the mobile Web.

TechCrunch got this line directly from AdMob's report -- but that's the problem. While the iPhone may represent 50% of smartphone traffic on AdMob's network, that is not necessarily an accurate depiction of the broader mobile Web. Why not? AdMob's stats significantly favor the iPhone because of its vast ad inventory in iPhone apps -- ads that are not available on other phones -- and on iPhone-tailored Web sites, which won't work on some phones.
So while AdMob's stats offer a nice look inside their mobile ad business and could be directionally correct in a broader context, they are not an accurate, normalized gauge of overall mobile Web traffic.

Yahoo will gives us a new experience in Mobile Internet

Yahoo has announced an exciting new mobile experienced called Yahoo! Mobile.

This service will be available on the mobile Web, as an application developed for the Apple iPhone and for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.

“We think that the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” explains Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”
There are several new features for Yahoo! Mobile including:

Yahoo! oneSearch - Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.
Today - The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.
Yahoo! oneConnect - Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:
Email: Access to Yahoo! Mail and other popular email service providers, including Gmail, Windows Live Hotmail and AOL Mail.

Pulse: Access to their social networks, including Bebo, Dopplr, Facebook, Flickr, Friendster, Last.fm, MySpace, Twitter and YouTube.

Yahoo! Messenger
• Yahoo! Address Book
• Yahoo! Calendar
• Yahoo! News
• Yahoo! onePlace